There was a good post that went around earlier by the VTuber, journalist and activist Ana Valens, reflecting on her time as part of the games media landscape, and how she was part of the sector's slow decline into almost total irrelevance as SEO-baiting and click-chasing became the norm. I strongly encourage you to give it a read — you can do so by clicking here. Go on, I'll be here when you get back.
One of Ana's points in her piece was that as games media slowly circled the drain, particularly as groups such as Valnet and GAMURS started hoovering up once-respectable brands and then systematically destroying them one by one, a new type of "media" stepped in to take its place. This, of course, is the oft-trumpeted advent of YouTubers and streamers, whom many claim to find more "trustworthy" than the traditional games media in many cases — despite the obnoxious rise of the term "influencer", and the clearly documented use of "influencer marketing" being far more egregious than any sort of "paid reviews" that, in my experience, never actually took place when the traditional games press was at its peak.
But I'm not here to rant about the rise of YouTubers and streamers. They have their place — hell, I do a lot of stuff on YouTube and I've dabbled with streaming — but for me, they've never been an adequate replacement for having a publication that was "yours". Back in the '80s and '90s, this would be your magazine of choice: the one you would dutifully buy a copy of every month, or subscribe to if you could convince your parents to do so. As the new millennium rolled around and this World Wide Web thing became the norm — particularly as high-speed always-on broadband Internet established itself as the rule rather than the exception — print gave way to online, and we had some wonderful websites like 1up.com that were as much community as they were professional publication.
Sites like that still exist to a certain degree — I believe IGN and Gamespot still have a certain amount of social features, and the relaunched Giant Bomb is more community-focused than ever — but no site has ever managed to quite recapture that wonderful time: an age of personalities, of brave new frontiers in writing about video games, of figuring out exactly what the "games media" really was.
YouTubers and streamers don't quite replace that for me. Sure, it's nice to find someone who aligns with your values and tastes — and sometimes challenges them — but it's not quite the same as finding an entire publication, put together by a team of people, that resonates with you for one reason or another. There are YouTubers I watch fairly regularly, but I don't think of them at all in the same way as I do 1up.com in the early aughts, or favourite magazines like ACE, N64 Magazine and Electronic Gaming Monthly from the late '90s.
Part of that is their individuality, but it's also a completely different medium with its own appeal elements — and there's not necessarily the crossover you might expect. I will gladly read a lengthy magazine article about something I am interested in, but present me with someone who has made a multi-hour YouTube video on the subject and I will immediately switch off. People keep recommending Noah Caldwell-Gervais to me, for example, and I'm sure his work is very good, but his video on the Resident Evil series is seven and a half hours long. I am not watching that when I could be spending those seven hours doing literally anything else — including beating multiple Resident Evil games in that timeframe.
I'm the same with streaming. I'm sure there are some streamers I'd enjoy watching, but I just can't be arsed to spend my time doing so. I'm not someone who can easily split my attention between a stream and Something Else, and I genuinely think it's disrespectful to the creators to engage with a creative work like a game while watching a video or listening to a podcast. (I also think the opposite, to be clear; if I'm watching a video or listening to a podcast, the absolute most I will be doing at the same time is a tedious, repetitive task at work, or driving somewhere.) And, given the choice between spending several hours watching someone else stream a game and sitting down to play a game myself, I'm always going to choose playing something myself.
Conversely, give me someone who writes well, is passionate about what they do and who tries to find the fun rather than get bogged down in negativity — all traits I try to follow in my own games writing — and I will follow that person's blog to the ends of the Earth. In fact, this year I'm going to make a specific effort to follow more individual blogs and independent gaming sites, because, for me, those are the nearest alternative to what I was describing earlier: a publication that speaks to you, and which you feel comfortable checking in on regularly.
But how is an individual writer different from a YouTube video essayist or streamer? I guess in some ways they aren't. But for me it's all down to how that person delivers their message. I see a seven and a half hour YouTube video and feel like that's not something I'm ever going to spend time watching, but I see a light novel-length article and will happily read it from start to finish. It's just inherently more digestible to me — I'm not in this to "consume content"; I actually want to read interesting things! And, honestly, fair or not, the first thing I think of when I see a YouTube video of a length that absurd is "content". I see a website with a bunch of interesting-looking headlines and I think "fantastic, something to read".
I don't know how much sense I'm making here, so I'll stop talking in circles. I guess the main point I want anyone who happens to stumble across this to take away from the whole situation is that we should continue to reject the click-hungry corporate interests of publications under demonstrably awful labels like Valnet and GAMURS, and instead focus our time and attention on individual, independent creators that we enjoy the work of, and that we feel represent our tastes and interests well.
I aspire to be that for at least some people, and I know MoeGamer in particular has at least semi-regular readers. So I encourage you: if you find something that particularly resonates with you, be sure to tell the people behind it that you enjoyed it — and share it with your friends who you think might also enjoy it! Word of mouth is still an incredibly powerful thing on our increasingly broken Internet, and as the world continues to collapse all around us, it's going to be these little communities we can build away from corporate interests that will remain important lifelines for many.
Want to read my thoughts on various video games, visual novels and other popular culture things? Stop by MoeGamer.net, my site for all things fun where I am generally a lot more cheerful. And if you fancy watching some vids on classic games, drop by my YouTube channel.
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