In the hunt for Oliver, I have been obliged to make use of two sites that I have, up until now, generally avoided using at all costs — those being Facebook and Nextdoor. And my experiences attempting to make use of them now they might actually be useful have not done much to change my mind about them.
Both of them suffer from pretty much the same problems, and both are a result of the now well-documented phenomenon that is enshittification. In fact, it's almost uncanny how similar the two platforms' problems are — with the only real difference being that Nextdoor isn't trying to push AI-generated softcore porn "Reels" at me every five posts.
One of the main problems with both of these sites — and with a lot of other social media sites in general — is their insistence on providing a non-chronological feed of Stuff. Instead, they decide to surface relentless parades of absolute sewage that their mysterious "algorithms" believe are "Relevant" to you. In practice, what this means is that you get bombarded with a bunch of stuff that you don't give a shit about — often repeatedly. And the stuff in question is, more often than not, spam or outright scams.
On Nextdoor, for example, there's a post that is supposedly from an alcoholic person that keeps showing up in my feed despite my having shown no indication of any interest in it. I don't know what the point of the post is and I don't really want to know, but I have a sneaking suspicion that it's some form of advertising. Likewise, on Facebook, I'm continually confronted with "Suggested" posts that are very clearly adverts, but positioned in a way that is clearly designed to be incredibly deceptive towards those who aren't particularly Internet-savvy.
Then there's the notifications. Oh, God the notifications. Nextdoor is the worst for this by a significant margin. Given that the only thing I have posted on there is the request for people to look out for Oliver, one might naturally assume that the only notifications I might be interested in would be responses to that post. But no! Here's what my notifications look like as of this evening:
You will notice that none of these posts are anything to do with Oliver. You may also know that none of these posts are from people that I know. I'm not even convinced that they're all from people in the same area as me.
I get the intent behind this shit: the idea of Nextdoor is that it is supposed to build a community of neighbours, and one way of getting neighbours to recognise one another is to stuff them into each others' notifications, whether you want them or not. But this is not useful! The very point of notifications is so that you can get notified when something happens that you have been waiting to hear about! When you're dealing with a stressful situation like losing a pet, the last fucking thing you want is to see a notification pop up, think that someone might have a lead on your precious companion, only to find that it's someone who doesn't know which "there" to use whingeing about bin men or complaining about parking or some other such crap.
I don't have a great deal of faith that either of these sites are going to help us find Oliver. The one vaguely positive thing I can say in Facebook's favour specifically is that members of "lost pet" groups are proactive in resharing people's posts to other groups that you might not have joined yourself. That increases the visibility of your original post and, in theory, makes it more likely that it might cross the path of someone who might be able to help — although that, unfortunately, has not happened as yet.
Still, it's something, at least, and posting on these places is something that I can at least monitor while we're away from the house. It hasn't come to anything as yet, but it only has to come to something once for it to have been worthwhile. So I guess we'll have to wait and see — but I suspect once we get home, it will be back to searching for him ourselves and hoping, wishing, praying for his eventual safe return.
It's our last full day away tomorrow, and that will also mark two weeks since Oliver went missing. I still don't know how to feel, other than sad, upset and frustrated. But in a couple of days' time, we're going to have to at least attempt to move on with our lives as best we can in the meantime, and whatever happens from thereon, happens.
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