There is increasing talk of the video games industry staring down an honest-to-goodness crash — and this time around, unlike the notorious Great Global Video Game Crash of North America from 1983, it looks very much like it could be one that will happen across the world. All this said, I feel like, at this point, there is enough disparity between the bit that will be affected by it and the bit that will be able to continue on regardless for the latter to be able to survive comfortably.

This will, in its own curious way, reflect what happened in 1983, where a significant portion of the game-playing world — the UK and Europe, notably — were blissfully unaware of the problems the broader games business were suffering, because they were enjoying the fruits of a thriving cottage games industry. Here in the UK, we had no idea a "crash" was happening across the pond because we were all cheerfully buying £1.99 Mastertronic tapes from our local corner shop.
Something's gotta give, though, because the relentless torrent of shit that is coming out from shareholder-beholden companies — particularly with regard to the odiousness that is generative AI — is completely unsustainable. And we've reached a point where all but the most ardent bootlickers are feeling more and more emboldened to criticise what's going on — though sadly this also coincides with a period where thousands of people are being laid off and games aren't actually getting any better.
Take this statement attributed to Sony, posted on Bluesky earlier today:

This is a complete nothing of a statement! It says nothing! It gives precisely no examples of how AI "improves productivity", "drives efficiency, personalisation and customer value at scale" and "unleashes the creativity of Sony Interactive Entertainment's studios"! It is five paragraphs that explain nothing and say nothing, but which exist purely to, supposedly, placate shareholders who, apparently, have absolutely no functioning brain cells between them and desire nothing more than every stupid fucking company to follow every stupid fucking trend in existence, even when they are demonstrably, actively harmful and just plain shit!
I am mildly heartened that a number of developers are starting to speak up a bit more about this. There's a good piece on Aftermath on the subject, and another on gamesindustry.biz. There are still the annoying sycophants in every single comments section who all parrot the exact same lines about "the genie being out of the bottle" and "get used to AI or get left behind", but there is, I feel, increasing resistance to that side of things. A lot of smaller-scale developers are also making a good name for themselves by saying, out loud, and prominently, that they do not use generative AI at any point in their development process. Good!
The utterly dumbshit thing about corpos like Sony sucking Sam Altman and Wario Amodei's robophalluses is that there is not a single documented instance of a project involving generative AI being well-received by either press or public. I'm not even convinced that it's actually what shareholders want to see. The otherwise excellent Clair Obscur: Expedition 33 was soured for a lot of folks (including me) when it was found that they had used generative AI for "placeholder" (sure) assets, and likewise for the apparently also very good The Alters. New projects coming out that are revealed to be using generative AI are subject to mass shunnings and censure from press and public alike — and rightly so. It is starting to feel less and less desirable to have any involvement whatsoever in the top end of today's games industry — a once-exciting, vibrant place — and more and more understandable when people choose to focus their time and attention on both small, independent projects and retro titles.
On top of that, the very generative AI that all these shareholder-appeasing corpos are rushing to use for no real specified purpose is becoming increasingly responsible for pricing people out of games and tech! No good having "volume and diversity of content" (ugh) if no-one can fucking afford the devices to play it on, is there?
All this can easily be avoided! We have been making games for a very long time without the use of a glorified Autocorrect trained on stolen data! I find it near-impossible to believe that every game developer has suddenly completely forgotten how to do things the way we've been doing them for many years at this point, just because you can tell "Claude" to churn you out some spaghetti code using conversational English. And yet. And yet.
I don't know exactly what a "crash" is going to look like in this instance, but I feel like it's not going to be pretty — and the potential knock-on effects concern me somewhat. Like, if games consoles go away — and with the current tech pricing situation, that's a real risk — what does that then mean for people who like to collect games, and for the long-term archival of games using physical media? There are so many potentially terrible things that could happen that I don't feel like the world of video games has adequately prepared for, and it's really quite worrying.
Still, if the worst comes to the worst, I have shelves full of games, many of which are complete-on-disc or complete-on-cart, and a fully-loaded MiSTer. I could, at this point, duck out of "modern gaming" at any time — and with each passing month, it feels more and more like I might end up doing that.
To pre-empt the inevitable comments from weirdly aggressive generative AI-boosting corpo bootlickers: fuck off; you are not welcome here, if the above doesn't make that abundantly clear already, and your comments will just be deleted, so you may as well just not bother. Hope that helps!
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