This won't be news to any of you, but sometimes in the games industry, you find out things and you're not allowed to talk about them. The technical terminology for this is an "NDA" or non-disclosure agreement, or an embargo preventing publication of something until a particular time.
It's obvious why publishers insist on this sort of behaviour: it allows them to control how and when information gets released. This means that they can effectively control the press to release the information that the company wants talked about at a specific time, ensuring that it doesn't "clash" with anything else and get upstaged by something cooler.
Still, when something gets embargoed until a particular time, you'd expect the information that was being held back to be complete, wouldn't you? Not so in the case of today's Call of Duty Elite announcement, which explained what the service would be but failed to mention anything useful like how much the premium option would cost and indeed what the premium service actually offered, compared to what free members would get.
The practice of embargoes seems to be a relatively recent one. I don't remember them being mentioned all that often before a couple of years back — but then, I wasn't involved in the games press full-time at that point, so this sort of nonsense may well have been going on for years.
The thing is, though, it ultimately hurts everyone. People tease embargo reveals all day, then EVERY FUCKING SITE UNDER THE SUN releases the same information at the same time when the embargo expires, and then I don't read any of it. If you follow games sites on Twitter and you do happen to be interested in the coverage, you'll probably only click on the first link you see. This means it becomes a race for whichever outlet can get the content live and tweet it first. Sensible outlets will have prepared the material well in advance, of course, but sometimes that doesn't happen and you end up with sloppy, rushed reporting.
Then sometimes you wonder why on Earth certain pieces of information are embargoed. I had a press release from NVidia earlier today talking about their new pair of wired 3D glasses for 3D Vision-equipped PCs. It was embargoed until 5pm Pacific on the Sunday just gone. It's a pair of 3D glasses — not the most exciting thing in the world, even if they are under $100 for once. Why did that need to have a timed reveal?
As with most things in the industry, if one person does it, everyone has to do it. Gone are the days* when a developer could just go "Yeah, I'm experimenting with a thing. It's pretty cool. Might not go anywhere though." No, now it has to be a countdown to an announcement of a teaser trailer which leads to a countdown to an announcement of an exclusive reveal of the first gameplay footage which will coincide with an exclusive reveal of one little piece of information that no-one gives a shit about. (OMG! The main character's eyes are directly scanned from an actor/rapper no-one's heard of! Fuck off.)
I've never worked in the music, film or "general" journalism industries so I can't say for certain whether this sort of thing goes on in them. But somehow I doubt it's quite so tightly controlled as the ever-peculiar games industry.
So! I'm not dead. More to the point, I finished the whole Bupa 10K race today without even coming close to death, so I count that as a victory. I somehow even managed to cover 10K in less time than I have done in the past despite not running the whole thing. I attribute this mostly to the fact that London is quite flat, whereas the 10K distance I practiced on has a fucking great hill at roughly the 5K mark, exactly where you don't want it.
Ominous title, I know. But given that I'm running a 10K tomorrow, it's entirely possible it might be true. Okay, it probably won't be true. But it's an eye-catching title if nothing else.
It's been a very long time since a game has genuinely gobsmacked me with its obvious technological marvellousness, but The Witcher 2 has gone and done a sterling job of it so far. I beat the first game this morning and enjoyed it so much I wanted to go straight on to the sequel, which I'd had the foresight to download in advance from Good Old Games.
So, let's take stock of a few things. It's now over a year since my life broke, and it's still not back together again. Some days that eventual goal of getting "back on track" feels a million miles away, over a range of insurmountable obstacles and, after all that, hanging tantalisingly just out of reach over a pit of spikes with scorpions on the ends of them. (Pretty redundant, I know, but hey, I didn't design the nightmare. Oh wait, I did.)
I have a job interview tomorrow — the first one for a while. Okay, granted, I haven't been looking for a while due to the fact that I've been enjoying the freelance work I've been doing, but the position in question (which I won't discuss for now for fear of jinxing it) is one that would be pretty much ideally suited for me, given my background, skills and indeed what I'm doing right now. As such, I'm looking forward to it.
I've been playing a shit-ton of The Witcher recently, and if you haven't played it, you probably should. Unless you have a PC that won't run it very well. And even then, you should at least try and play it, because even on low detail it's still an excellent game — as is the sequel, from what I've heard… though the sequel is significantly more demanding on your poor old graphics card and processor than its predecessor.
I'm not going to pretend to know everything about this footballer/slag business that is all over the news at the minute, and I'm not particularly concerned about said footballer's hilarious attempt to sue Twitter over supposedly breaking his precious superinjunction, because that's like someone suing a sword manufacturer because their hand got cut off by an insane nutter with a sword.
It's been a while since I went through the top songs on Spotify, so I think it's about time we rectified that right now. I'm going to do it with a twist this time, though. Since it's been so long since I listened to the radio or watched any kind of TV with modern pop-type rhythm music in attendance, I'm sure there's a lot of stuff out there that I've never heard before. So I'm going to completely subjectively go off my gut instincts after no more than 30 seconds of each song. I am also going to use no more than three words to discuss each song. And I'm going to sample 23 songs, just to be completely arbitrary. What could possibly go wrong?
[Compromise: Have decided on a new format. Weekends will have individual pictures like what I used to do. That way I can do them in Paint if I'm away from my Mac.]