I am an avid reader of Ed Zitron's blog (sorry, newsletter, because apparently that's just what we call blogs now) Where's Your Ed At? If you're at all interested in the tech space, I highly recommend you subscribe or at least check in on it regularly, because Zitron is one of the only people in the space who has the balls to say it like it is: that an awful lot of what is coming out of the mouths of tech companies right now is complete and utter bollocks.
Today, a story went round about a research project at Microsoft where they were using generative AI for "game ideation", and also noted that they thought they could use their generative AI models for "preservation". This was reported on by Tom Warren, senior editor at The Verge, thus (screenshotted rather than embedded 'cause the coward deleted it after everyone dunked on it):
Now, if you know anything about video game preservation, you know that feeding an old game into a generative AI model and then hoping it will hallucinate at least a rough approximation of the original game experience is not "preservation". It's bastardisation at best, a completely useless endeavour at worst, and a massive waste of energy and money regardless of the result that comes out of the other end.
Game preservation is a problem that, for the most part, we have solved. We have excellent software emulation solutions, built over the course of decades of development. Hardware emulation via FPGA at an affordable cost for the general public has advanced hugely in just a few short years. Software libraries for pretty much any system you can think of are archived in their entirety at numerous places across the Internet, and strong strides have been made in providing commercial, legally relicensed versions of classic games for a modern audience, both on existing modern systems and on bespoke emulation-centric devices.
So why, then, why the fuck would we want a generative AI model to make a best guess at what a video game that already exists and has been preserved perfectly well might look like if you play it for longer than 10 frames?
That paragraph above is what tech journalists should be asking. And the reason I bring up Ed Zitron at the start of this post is because he's one of the only people to actually ask questions like this: to take a look at the utter garbage being spewed by today's tech companies and to say "this is complete horseshit, what the actual fuck are you on?"
And Zitron, being an outspoken type, is not afraid to call out today's tech journalism space for not doing this. And he's absolutely right to do so. It is the tech journalism sector's job to look at what it going on, to realise that it is complete horseshit and then have the confidence to say that it is complete horseshit.
But they won't do that, for a variety of reasons. Advertising deals. Exclusive access. PR partnerships. An inexplicable desire not to rock the boat, despite the fact the boat has a huge hole in it and has been steadily sinking for 15-20 years at this point.
I'm not one of those people who thinks that journalists are taking bribes for positive reviews in literally all circumstances — I have experience in the industry, remember, and the most I had to worry about in that regard was a mild admonishment from my editor for criticising a Mortal Kombat game's DLC plan when Mortal Kombat was the cover game for that issue of GamePro.
But come on now. Tech journos should be looking at this utter garbage that keeps getting flung our way, and instead of declaring it "interesting" and doing the stupid looky-eyes emoji that makes their post immediately look like a 14 year old girl wrote it, they should be going "hang on a minute, what does that actually mean?" then exploring it further, asking some probing questions (which inevitably won't get a response, but that in itself says something) and then confidently declaring the latest generative AI "innovation" to be what it is: complete and utter horseshit doused in the finest snake oil.
And people wonder why the entire journalism sector is floundering. Could it perhaps be because very little actual journalism seems to be getting done?
Shout-out at this point not only to Ed Zitron's aforementioned blog, but also the excellent coverage of the Elon Musk nonsense in the States by Wired's politics department, 404 Media being a rare example of tech journalism that actually asks those hard-hitting questions, and Aftermath for doing something similar with games journalism. There are still people doing good work out there. But the people on the big, well-known mastheads, like Warren above, need to step their game up, stop being so incredulous and start acting like actual journalists.
Want to read my thoughts on various video games, visual novels and other popular culture things? Stop by MoeGamer.net, my site for all things fun where I am generally a lot more cheerful. And if you fancy watching some vids on classic games, drop by my YouTube channel.
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