Did you click on this article? Probably not, because statistically speaking most of you read posts from the site's front page (where the full posts are published) or in your email inbox. (The really cool ones read via RSS, of course.) I don't feel the need to clickbait on this site largely because 1) it's my personal site and I don't really care if anyone reads it (though it is nice) and 2) I have always found clickbait incredibly annoying.
I don't know if I'm just in a bad mood right now or if there really has been a rise in clickbait headlines of late, but I feel like I'm noticing it a lot more of late. I'm talking about stuff like this:

That's a piece from Kotaku about LGR building himself a warehouse. I find it very difficult to believe that anyone reading Kotaku on a semi-regular basis does not know who LGR is, so to deliberately obfuscate his identity in the headline just feels like it's being annoying on purpose.
One could argue that this headline has been written appropriately, however; it gets the broader point across in a way that is accessible to all, regardless of whether or not they know who LGR is. So I will begrudgingly give it a pass.
I do not give the following (from GameSpot) a pass, particularly because they "spoil" it in the accompanying image:

Just say Hercules. We can see it's Hercules. Also I'm not 100% sure Hercules counts as one of Disney's more "iconic" movies. I guess it was in Kingdom Hearts.
GameSpot is very fond of this sort of shit right now:

Yeah, fuck off with that. Just tell me what it is.

Double fuck off for this being based on a "rumour", something which I was always discouraged from reporting on when I was working the news beat in the games press. If your headline has "could" in it, just stop.
But let's not pick exclusively on GameSpot.

Let's also pick on GameRant, which, to be fair, is part of the odious Valnet group. This headline can get right in the fucking bin. (It's Elder Scrolls Blades, if you gave a shit.)

This one can, too. (Horizon Chase Turbo in this case.)
Look, I get it. If you're on the endless churn and trying to juice your site's SEO results in order to maximise your KPIs for men in suits who don't know what video games actually are, it's easy to feel like it's necessary to pull this shit in order to "get people curious enough to click". But people are savvy to it now, to such a degree that it's a practice that gets routinely mocked.
Just say what the article is actually about rather than this bullshit playground teasing ("I know something you don't!") and if the story has any merit, people will click through to it anyway to find out more details. Those "more details" someone clicks through to find out more about should not, repeat, not be the name of the subject of the story.
This sort of thing is rarely the fault of the individual reporters — although I'm sure there are a few out there who love pulling this little stunt. No, it's inevitably an edict from on high for the reasons just stated. With the general health of video games media being deep within the "critical danger" territory, the suits want quick solutions that, in theory, get results.
Only I'm not convinced this sort of practice does get results any more. Like I say, people are wise to it now. I refuse to believe that I am the only one who simply won't click on an article whose headline is a deliberate cocktease.
Look at it this way: why should I give a shit that "a Switch game is being delisted on June 1"? There are thousands of the fucking things, many of which I don't care about. "The eShop is full of crap" is a meme for a reason. I do, however, own a copy of Horizon Chase Turbo, and thus would be interested in hearing why that specific game is being delisted. (It's stupid, by the way. And you can blame Epic for it.)
Anyway, that has been your nightly grump. Please write meaningful headlines, especially if you want the few remaining dregs of the video games press to be taken even a little bit seriously.
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