I started using some new toothpaste last night. It's called "Corsodyl Daily", and the best way to describe its taste would be to invite you to imagine that a cat had drunk an aromatherapy shop dry and then vomited copiously directly into your mouth whilst you were plucking up the courage to swallow the gob of spunk that had inexplicably appeared inside your oral cavity without, to your knowledge, anyone's genitalia having been anywhere near your face.
Sorry. But it really is fucking disgusting. The thing is, though, Corsodyl are well aware that it tastes like some sort of hideous combination of essential massage oils, vomit and sperm, and they pretty much warn you of this on the back of the tube.
"It contains a special combination of plant extracts and mineral salt," it says, "so you may find it takes a few weeks to get used to the unique taste and sensation." I will resist the opportunity to make any obvious jokes at this juncture but I can think of at least one of you readers who are providing said joke for yourself right now. I can read your mind.
It doesn't stop there, though. "Special combination" and "unique taste and sensation" sound quite positive, don't they? Let's not beat around the bush here, Corsodyl. You'd like everyone to know that your toothpaste tastes vile. So why not depict it with a handy graph—oh, you have.
Yes, that handly line graph you're seeing right there (ignore the man behind the curtain toothpaste tube) is indeed a "product satisfaction over time" graph with no scale showing that early in your relationship with Corsodyl Daily, it will make you sadface, whereas an undisclosed amount of time down the road, you will be happyface as a direct result of using it. You'll notice how the graph appears to operate in three dimensions, however, with the line of predicted satisfaction stretching off into the distance, leading me to wonder what the Z-axis represents. Amount of kittens you have allowed to vomit into your gullet? Number of oral sex "giving" sessions you've had? Quantity of pure essential oils consumed over the entire time period of you using the toothpaste?
Whatever. They have apparently proven that vomity-spunky-aromatherapypaste is worth persisting with, because they've proven it with SCIENCE! or possibly MATH!(S!)
The "buy this, it's shit" approach appears to be gathering some momentum. I received a press release from an iPhone developer this morning chastising a large proportion of players for giving their game Crap of Defense the "highest rating for playability". This in humorously broken English, too, which makes the whole thing even more enjoyable. I quote:
"We, the ifun4all team, have to communicate something very important. It is a violation of respect for us that all peples treat us like this. Our team will no longer tolerate such abuse of our game "Crap of Defense." A large part of the population of players should be fined or even a public flogging as we do in our village. "Crap of Defense" was to be the worst game in the world, unfortunately, no one want to listen and then get the highest rating for playability. Enough of this. Our children will live with this stigma. Laszlo met a very nice girl, the daughter of a local merchant of birch syrup. The girl did not have one leg but friends says that they will have beautiful children. We decided to take the game out of the market. Hungary will win again."
And then, of course, there's the famous advertising campaign for Marmite, which proudly states up front that you might hate it. Ballsy. But apparently it works.
In fact, it's the advertising equivalent of that arsehole at the bar who wanders up to the prettiest girl in the place, calls her a cunt and knocks her drink over and ends up shagging her for all eternity. In space. Surrounded by money. And more pretty girls.
I hate that guy.
Dreams are weird. Don't try and pretend you've never had a weird one. We've all been there, however disturbed, slightly sick or moderately turned-on we might feel the morning after. I described
It's important to have some basic survival strategies in mind for every situation you may potentially find yourself in as part of daily life. And I'm not talking about those "just in case there's a nuclear war and/or zombies" survival situations; I'm talking about those everyday situations which are statistically rather more likely to happen in your own lifetime, however stupid they might be.
In discussing Deadly… I mean DEADLY PREMONITION with a couple of others recently, we came to the conclusion that the universe of games has such a distinct logic, such a distinct culture, that you could probably write an entire treatise on the culture, physics, metaphysics and theology of Game-Land.
As I have mentioned once or twice previously, the Xbox LIVE Indie Games Marketplace is a veritable treasure-trove of unappreciated hidden gems of gaming.
If the name Paul Chambers doesn't mean anything to you at the moment, then take a moment to read
It's been a curious few days for some people and things that are very dear to me. First up, you may have read my impassioned mourning of the apparent
Thank you for continuing to play Life. We are pleased to announce that Patch 2.0 is almost ready for release. It is currently awaiting approval from Apple, and we hope to have it available to all users very soon.

















Mild amusement. This can be used for something that was only intended to be a little bit funny, or perhaps something that you didn't find that funny yourself but don't want to offend the other person by not laughing at it. It's also less girly than some other alternatives. An optional trailing full stop may be added.
Flirtatious laughter. Perhaps someone has said something a little bit contentious or naughty and you want to giggle with them. "Heehee" is the perfect laugh for this purpose.
The naughty laugh. An upgrade from "heehee", often used when slagging someone off behind their back, making illicit plans or making thinly-veiled references to something filthy the two of you—or indeed someone you mutually know—got up to recently.
The all-purpose "that's funny" laugh. The minimum number of "ha"s is two, otherwise it's a "Ha!" which is not a laugh at all, more a triumphant call of… something. The more "ha"s which are added to the end of the "haha", the funnier the thing is. "Haha" is mildly funny. "Hahahahahahahahahaha" is extremely funny. Optional additions may include all-caps or exclamation marks. These are both intensifiers.
The "mildly evil" laugh. Are you about to do something that's wrong, and you just don't care? Are you talking smack about someone? Have you made plans to do something which may cause mild embarrassment, discomfort or itching to a third party? Have you just witnessed something unfortunate occurring to someone you don't like much? Then this is the laugh for you. The number of "hehe"s on the end may again be varied. All-caps and exclamation marks are not usually added to an instance of a "mehehehehe".
The "moderately evil" laugh. Are you about to do something very wrong? Or perhaps you're joking about doing something wrong that you'd never actually do but think would be quite entertaining, if evil, if you did? Have you successfully got one up on someone you moderately-to-extremely dislike? Then this is the laugh for you, complete with variable-length "hahahaha" on the end. All-caps and exclamation marks may be adopted for this laugh if appropriate, depending on the evility of the situation. However, in extremely evil situations, consider upgrading to "Muhahahahahaha!"
The "very evil" laugh. You are an evil overlord, emperor or other figure who strikes fear into the hearts of your enemies. You are either about to do something terribly evil, have just done something terribly evil or take delight revelling in your evil-ness. Whatever the reason, this laugh is part of your arsenal of verbal weapons with which you may strike fear into the aforementioned hearts of your aforementioned enemies, along with sentences such as "I am afraid it is YOU who are mistaken" and "No, Mr Protagonist, I expect you to die". All-caps and exclamation marks are frequently applied for intensification purposes.
The belly laugh. This is a hearty chuckle at something you find genuinely amusing. The kind of laugh that Father Christmas or a Viking would use whilst sitting in front of a roaring log fire. Works well with a smoker's cough.
The Brian Blessed laugh. I don't think anything else needs to be said about this one. Usually combined with all-caps and exclamation marks.
The witch's laugh. An evil cackle if ever there was one. Doesn't really work when men do it. Even evil wizards don't tend to go "kyahahahahaha".