Category: INTERNETZORZ

It's becoming increasingly important to remember that the Internet -- and social media in particular -- presents a grossly distorted vision of how things actually are.

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People love to complain. This is a trait traditionally and historically associated with the British, but it's most definitely not an exclusively British thing. Perhaps it once was, but it most certainly isn't any more. And as with so many things, we can probably blame the way in which the Internet has brought people together — something which should, inherently, be a good thing, but which has somehow become corrupted along the way.

As I've noted elsewhere, I'm not spending a ton of time on Twitter any more due to a combination of the horrible atmosphere that seeps from every pore of that website and the constant ridiculous changes Elon Musk keeps making on a seemingly daily basis. But occasionally, I can't help myself from clicking on one of the Trends out of sheer curiosity.

The other day, I happened to see that Evri was trending. Evri, if you're unfamiliar, is the new name that the courier company formerly known as Hermes decided to adopt for themselves a while back. I don't know the reasons for the rebrand and honestly I really don't care, because they're inevitably absolute bullshit and everyone knows that Evri is "really" Hermes anyway, so it's largely irrelevant.

However, what I found when looking at the Evri trend was that everyone was complaining about Evri. Everyone had the same stories to tell of parcels being lobbed over their fence, of packages arriving broken or tampered with, or generally some tale of misfortune and woe related to getting their package delivered from this one specific carrier.

Here's the thing: I've never had a problem with Evri or Hermes. I spent a brief period working for them while I was looking for a proper job and I know what it's like "from the inside" also. While it was a time-consuming, underpaid and largely thankless task for the couriers, it was a reasonably well-run operation in general, and there were various ways in which said couriers were encouraged to do a good job, up to and including being "watched" through the scanny things they're supposed to carry around with them.

As fortune would have it, for some reason during my brief time with the company I never actually got a scanny thing, so I never had to worry about such things — not that I had anything to particularly worry about anyway. But I digress.

I'm not saying no-one has ever had a problem with Evri or Hermes. But if you were to look at that trend on Twitter, the conclusion it would be easy to come to would be that they were a company that should be absolutely, completely and without doubt avoided at all cost, because literally every delivery they do is the absolute worst possible thing that has ever happened to someone, and they have ruined too many Christmases and children's birthdays to count.

This is nonsense. While it's foolish to assume that they're completely without fault — in any sort of "gig economy" sort of situation, you have a risk of bad apples, but this is also true for more formally structured corporations — it's also ridiculous to put across the impression that they're a complete failure that should never be trusted.

It's just one of many examples of the Internet painting the worst possible picture of something. And I could provide plenty of other examples at this point, but I'll refrain from doing so for the sake of time.

What I will urge you to do, however, is that if you see any sort of seemingly universally negative reaction towards something — particularly on any sort of standards-free platform such as social media or user reviews — then be cautious. Chances are the thing that is being ranted and raved about is nowhere near as bad as people are trying to put across — because let's face it, people are a whole lot more likely to complain about something than post about how they had no problems whatsoever with a company or service.

Perhaps we should change our outlook on such things. Perhaps we should start posting positive comments when a company does the right thing and does what is expected of them. Or perhaps that's ridiculous — after all, a service that is being provided to you conforming to your exact expectations should not be particularly worthy of comment at all, because, well, it's what you expected.

But then that means the negativity will always win, because the complainers will always speak up, while the satisfied customers will just quietly get on with their day, thinking nothing more of the company they've interacted with or the service they've received.

Perhaps the answer is just not to listen to anyone and make your own mind up.

I thought your teenage years were the time to not conform, but as I get older, non-conformity becomes more appealing.

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As the stereotype of growing up goes, when you're a teenager you're supposed to decide that you want to "rebel" and be something other than the person that your parents took great effort attempting to craft you into.

For me, I don't think that really happened. I mean, sure, I had plenty of the obligatory stroppy teenager moments, when I'd get angry with my parents for what I saw as irrational or unfair decisions, but I never really stepped into the realms of what I'd describe as "counterculture" in any way other than that which I already was: a computer nerd.

And, in our household, that wasn't really counterculture or rebellion at all; our whole family were interested in computers and video games, since they'd been part of our culture at home since before I was born. Not only that, but my father and my brother regularly contributed to the Atari magazine Page 6 (later New Atari User) — and as I moved into my teenage years, I started to contribute a bit also.

But I digress. Nostalgia for times gone by isn't the point of what I want to talk about today. Instead, I want to talk about how homogeneous "Internet culture" has made people today — and how, at the age of forty-one years old, I crave nothing more than rebellion against that homogeneous culture, and feel nothing but frustration at the hordes of people all acting and talking the exact same way.

I'm sure this has always happened in some form or another, but the global nature of the Internet makes it feel like people are losing their own unique (often local) identities. Now, wherever you go, it feels like everyone describes things in the same way, and uses the same often nonsensical turns of phrase.

Every opinion is someone "lowkey thinking" something, even though that doesn't really make any sense.

Every misunderstanding is confronted with "Tell me you haven't [done thing] without telling me you haven't [done thing]."

Every vaguely energetic YouTube video is accompanied by people going "me on the way to school [doing something urgent]."

I feel constant embarrassment at the prospect of linguists of the future looking back at this age and seeing people unironically using the word "pog" at every opportunity.

And there are myriad more, which I'm sure you can think of yourself if you're in a similar position to me.

I can understand why everyone wants to "conform". It's the thing of not wanting to be the outlier, and of wanting to be understood by everyone. But it's boring. If everyone talks about things the same way online — and often has the same opinions, spoon-fed to them by their favourite YouTuber, as often happens — then speaking to one person is much like speaking to any other. You might as well not bother.

Which is why I find myself making a point of very deliberately making use of outdated, very local British slang whenever possible. Yes, it's contrarian, yes, it's childish and stupid, but it's my own little way of feeling like I'm actually my own person rather than being subsumed by the festering, slimy monster that is "Internet culture". Even though I completely recognise that what I'm doing is essentially the exact same thing, only using '90s games magazines as my model.

I think also part of it stems from my Asperger's. Since my diagnosis a few years back, and understanding what that means for my mental health, I feel like I've become much more conscious of the things that sort of "set me off", as it were. And one of those things happens to be predictable, formulaic, repetitive structures, particularly in speech and written communication.

YouTube videos that are always the same drive me bonkers. RuPaul's Drag Race drives me insane for the same reason. And, as I've described, people who all communicate in the exact same way frustrate me also.

I guess in some ways we should perhaps celebrate the way in which people have found how to be near-universally understood online, but I can't help just finding it a bit dull and annoying. I'll keep describing bad things as "bobbins", thank you very much, and replacing the phrase "okay, I understand" with "bonza, Toadie". And there's nothing you can do about it!

My Twitter replacement

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Those who have been following the saga of social media for a while will know that Twitter is a right old mess right now. Between Elon Musk's incredible ego and a series of bizarre policy changes and introductions (most of which are likely related to Musk's ego in some form or another) it's certainly been interesting to watch the world's most popular social media platform (for how much longer?) go through some trials and tribulations.

But those of you who have been following me for a while will know that Twitter hasn't been much fun for a long time now. When I first joined (which must have been around 2007 or so, maybe?) it was a great place to make new friends, enjoy good conversation and just generally have a good time. But as the years have gone on — and particularly since the significant online upheavals that can be at least partly attributed to the "Gamergate" mess of 2014 — it's become a less and less desirable hangout, for a variety of reasons.

Chief among them for me is the combative, confrontational tone the site as a whole has taken on. While it is still possible to have civil conversations there, it feels like it's much more likely that if you post an opinion of your own someone will come along and shout it down before long. Even if your opinion is not, in the grand scheme of things, particularly important or worth getting upset over.

Anger seems to be the default state for many posters on Twitter, and this is often expressed through some seriously unpleasant behaviour. Anyone who is into Japanese games, for example, will doubtless have seen the disgusting vitriol that gets thrown the way of localisation staff (more specifically, female localisation staff) on a fairly regular basis, regardless of whether or not any "mistakes" have been made. And the same is true in all fields; the quote-tweet dunk is a universal constant, and it does not make for a friendly environment where one wants to hang out.

But alongside all this, Twitter itself has been changing in functional, mechanical terms. The rise of "The Algorithm" on all manner of social sites — with the most notorious being YouTube, of course — has meant that no longer can you count on your social media experience being your own, if indeed it ever was. Rather than showing you the things that your friends have been posting in the order that they were posted, you now get shit you didn't sign up for pushed into your feed as "recommendations", based on the ill-defined assumptions that Twitter makes about "quality content".

I never signed up to Twitter for "quality content". I signed up to chat with folks from a forum we all used to frequent that we weren't able to use any more due to the site's closure. That's all I really wanted. And that's emphatically not what the site provides these days.

So between the change in atmosphere, the change in the way the whole site works and the whole Musk fiasco, I've come to the conclusion that it's simply not worth wasting time pissing around on Twitter any more — if indeed it ever was. Rather, I think it's high time that I brought this blog back, since it's a much better means for me to express myself — plus the comments section is a much nicer way to hold a conversation in most cases. (Unless those people find their way here, but you know how it is.)

So that's what I'm going to do. I'll be keeping my Twitter account open because it's still useful for things like news aggregation and PR contacts, but pretty much all I'll be posting on there is links to stuff I've done, either for work or for pleasure. When I want to actually talk about something, I'll do it here, like in the good old days.

I'm not making any grand promises about posting frequency or anything like that, this is just going to be an "as and when I feel like it" sort of thing. I'm also not going to commit to doing silly comics or anything, even though I know one particular reader (whom I hope is doing well, given that I haven't heard from her for a while) is a big fan! This is my scratch pad, my brain dump and my place to express myself. No "algorithm" rules the roost here, and as such it's a much better means of getting to know me than the toxic bird site.

So see you around here, I hope!

2531: Planning to Unplug

After some discussion with my friend Chris recently — partly inspired by my recent post on mobile phone apathy — I've made the not particularly difficult decision to try and "unplug" as much as possible from the general noise of the Internet in 2017.

And I'm talking about more than just stepping away from Twitter and Facebook like I have done a few times in the past, as positive as those experiences turned out to be for me. I'm talking about a pretty thorough purge, and a return to a simpler, quieter life with fewer external stressors.

You see, the allure of the Internet and its ability to connect people from all over the world has kind of worn off somewhat for me. The last few years have demonstrated that there are a significant number of people out there who are more interested in conflict, oneupmanship and narcissism than actual meaningful interaction. The fall from grace of the games press — and many game journalists' pretty much unveiled hatred of their audiences — is just one of many examples of this, but the overall negativity that infuses what feels like the vast majority of online communications these days is just proving to be more trouble than it's worth.

I don't need that. It's not adding anything to my life — nothing good, anyway — so, I figure, why continue to put up with it? There's no need to.

As such, starting on New Year's Day, I'm going to begin a process of unplugging as much as I possibly can. Twitter and Facebook are both going completely, since the annoyance both of those bring to my life far outweighs the benefits of both of them. More significantly, I'm planning on ditching the smartphone age in favour of an older, simpler phone that doesn't bug me every five minutes with updates and notifications. At this point, I'm strongly considering picking up a second-hand N-Gage I've seen on Amazon, since that has the added benefit of being an underappreciated and increasingly rare gaming platform as well as a phone I very much enjoyed using when I originally had one.

I'm also going to draw my time with this blog to a close. I'm satisfied with what I've achieved here since I started, but the time has come to move on. I'm not going to give up regular writing, mind you; I'm still going to post weekly articles over on MoeGamer, since those have a clear focus, and I'm also intending to start a weekly TinyLetter as a more private, more personal substitute for my daily updates here. I'll post details on how to sign up for that towards the end of the year, so those of you who want to continue to follow what I'm up to can do so.

I'll be keeping more personal means of communication open. My email address and Google Hangouts accounts will still be active, as will my gaming accounts on Steam, Xbox Live and PSN. But the shouting into the void that is public social media will, hopefully, become a thing of the past. It's no longer enjoyable, useful or fun, so I have no need for it.

I'm not going to put my personal email, Google Hangouts and gaming account addresses in this post for obvious reasons, but if you are interested in staying in touch via any of these means, please feel free to drop me a line via my Contact page explaining who you are and how you know me. If we've chatted before in the past, great, no problem; if we've never spoken before, however, please do include a bit about yourself in your message.

That's the plan, then. And I anticipate that it will lead to a happier, more peaceful and less stressful 2017 for me. At least I hope it does, anyway!

2500: Traditional 500-Post Pondering

So, post 2,500. I was going to try and write something meaningful, but then I worked a 12-hour shift (voluntarily) and now I'm knackered and my feet are killing me, so my heart's not quite in it. Still, onward we go.

Occasionally in recent months I've found myself wondering if I should keep this blog going, and/or if so, how long for. Why am I still doing it, who is it for and am I getting anything out of the experience?

On the whole, I think that yes, I do find it to be a valuable and helpful experience on the whole. It's a means for me to express myself to people who know me in a way that I might not find particularly easy or practical to do so in person. It's a means for me to talk about the things I love without having to worry about boring people in the same room as me — if you're not interested in something I talk about for a post or two, simply don't read it. And, of course, it's a means to continue practicing the craft of writing, not that there's a "right" way to do it. (Except for those people who insist on writing all their posts in lower-case letters. Those people are wrong.)

There are things on here that I'm glad I've talked about, and things I wish I'd never brought up. There are good times and bad times; there are things I'm happy about and things that make me infuriated.

More than anything, though, this blog is me. It's a record of, frankly, what has ended up being a rather turbulent period in my life, and it's been something I can focus on each day even if everything else around me might have been shit. It's been a great outlet and a good means of broaching difficult topics as well as a place where I can happily vent my feelings, good and bad, on a daily basis.

So yes, I'm carrying on. Until when, I can't say. But 2,500 daily posts in, it kind of seems like a shame to stop now, huh?

2488: That Happened

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Are you familiar with the subreddit /r/thatHappened? It is one of the more popular subreddits out there, devoted to posting the sort of "PLEASE LIKE AND SHARE!!" garbage that people so like to festoon their social media walls with these days.

Posts that crop up on /r/thatHappened typically have a number of things in common.

Firstly, they usually involve someone making a point of saying they were doing something entirely mundane, like going to school or filling their car with petrol.

Next, they introduce another character of some description, typically a stranger, but one whom the author of the post mysteriously seems to know absolutely everything about, right down to their ethnicity, age, employment status, affluence and anything else you'd care to mention.

Optionally, a child can be involved in the story. If a child is involved in the story, said child will be quoted saying something that no child in the world has ever said, something which can easily be discerned by the use of vocabulary or turn of phrase. Even at my most precocious growing up, when I knew what words like "floccinaucinihilipilification" and "antidisestablishmentarianism" meant (and how to spell them), I still spoke like, y'know, a kid. Kids in these stories never do, usually coming out with some sort of profound wisdom you'd normally expect to hear from a wizened old karate master or something.

The author of the story, the character they introduced (who is inevitably a minority of some description) and/or the child will then become involved in some sort of altercation with an antagonist, who is almost definitely a white male, because as we all know white men are all literally Satan.

The story will then go one of two ways. 1) The author, the character and/or the child will then devastate their opponent in some exaggerated manner, either physically or with razor-sharp wit. The white male(s) will then inevitably leave with their tails between their legs. Alternatively, 2) The author, the character and/or the child will suffer some sort of sexist, racist, ableist, homophobic or transphobic indignity that is so profoundly terrible that the author's immediate reaction was to post it on Facebook rather than take it to the authorities.

In the case of 1): If the altercation took place in a public place such as a school, petrol station or coffee shop, everyone surrounding the author, the character and/or the child will then spontaneously break into applause and at least one person will be crying.

In the case of 2): The author will blame the altercation on a major event that has happened in the news recently and will confess to be "crying right now", with bonus points if they are doing so "into [their] cereal" or some other foodstuff.

In both cases, the author will then attempt to sign off with some sort of quasi-poetic but ultimately asinine truism and encourage everyone to Like, Comment and Share their post to "raise awareness". Said post (which is inevitably set to Public visibility, even if the author typically keeps their social media pages private) will then receive multiple thousands of Likes, Comments and Shares through the phenomenon of virality, with a significant number of people sharing it doing so blindly without bothering to ponder how exactly something quite so improbable happened, or indeed questioning the author on further details of the incident. (This was a terrible racist/sexist/ableist incident, don't you know? You can't ask questions, you might traumatise the poor soul further!)

Once you're familiar with this template, you can spot bullshit a mile off. I encourage you to get intimately acquainted with it before clicking that "Share" button in the future. On a related note, I also encourage you to familiarise yourself with Snopes.com if you aren't already.

That is all.

2461: Gratuitous Self-Promotion

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Hey, you. If you're reading this, chances are you know me in some capacity or another, either online, offline or perhaps both. You may even follow this blog on a semi-regular basis, in which case thank you very much for enduring my directionless rambling.

Some of you may not be aware that I have another site, however; one with a bit more "structure" to its content, but also with a regular posting schedule. Some of you may already be aware of it, but perhaps haven't checked it out for a while. And some of you may already be loyal readers, in which case, again, thank you very much.

My other site is called MoeGamer and you can find it at http://moegamer.net.

MoeGamer has a pretty straightforward mission: to provide detailed and in-depth coverage of Japanese and Japanese-inspired games that often don't get the attention they deserve in the mainstream press — or, in the worst cases, get written off for one reason or another, usually on the grounds that they're "pervy".

I started it as a continuation of a regular, weekly column I had when I worked as USgamer; dubbed JPgamer, the column built up an audience of regular readers who appreciated what I did for these games, which was something that many other sites didn't bother with, particularly in this age of growing and obnoxious political correctness that seems inclined to brand anything with pretty girls in as "problematic". After I was laid off from USgamer, I decided to start MoeGamer simply to continue what I was doing with JPgamer, but over the course of the last few months I've been building it into something bigger.

Back in March of this year, I decided to reboot MoeGamer into something with a bit more structure; prior to this point, I had simply posted content on it whenever I felt like it and about whatever topics I saw fit. This meant that there were often long periods of time when I didn't post anything, and I wasn't happy with that.

As such, my reboot of the site sees me posting on a weekly basis, with a specific focus on a "cover game" for a month-long period. Over the course of four articles, I explore these cover games from a variety of perspectives: a look at their historical context; an exploration of their mechanics; a deep-dive into their narrative, themes and characterisation; and a look at their audio-visual aesthetics. This has proven to be a good way for me to talk about each of these games in as much detail as I'd like without overwhelming readers with a single, insanely long article. (Make no mistake, this is still long-form writing, however, because I believe there's plenty of people out there still hungry for detailed writing even as the collective attention span of Internet denizens has gone right down the toilet in the last few years.)

MoeGamer is primarily intended for existing enthusiasts of Japanese (and Japan-inspired) gaming and entertainment, but I make a conscious effort with each piece to keep things accessible to everyone without any assumed knowledge. The order in which I chose to post the articles about each "cover game" was deliberate, too: talking about a game's history gives you the opportunity to introduce it in general terms to those who aren't familiar with it, then a discussion of its mechanics gives most people an idea of whether they'd enjoy playing it. After that, an analysis of its narrative is "taking things to the next level", as it were, and finally exploring its audio-visual aesthetic provides a good opportunity to provide "further reading" with regard to its art, music and inspirations.

In other words, don't feel like there's nothing for you on MoeGamer if you're not an existing fan of Japanese popular entertainment. I strive to make the site an informative, knowledgeable resource about some of the most interesting and underappreciated games on the market, from both yesterday and today, and hope that over the course of my articles, I can do my part to help dispel some of the unhelpful preconceptions that mainstream media perpetuates with regard to Japanese popular entertainment.

I'm doing this as a passion project at present, but a number of readers have been generous enough to pledge their support to my work via Patreon. At present, it's a much-appreciated trickle of money each month that perhaps pays for a new game or piece of equipment, but it would be a dream come true to make enough money from MoeGamer to call it an actual job. I'm skeptical as to whether that will ever happen, but in the meantime I'm eternally grateful for each and every person who has shown their support to the site. If you like the sound of what I'm doing, please do consider pledging a small amount per month and help me keep doing what I love doing — you can do so here.

If you can't spare any cash, that's fine, too; you can also show your support by paying the site a visit and sharing the articles you particularly enjoy with friends and family on social media. MoeGamer is not ad-supported (any ads which do appear are WordPress' work, not mine) and so remains clickbait-free, 100% guaranteed — share with confidence!

Thanks for your time and support. I hope you enjoy the content currently on MoeGamer, and which I've got planned for the coming months.

Here are some quick links you might be interested in:

October 2016's Cover Game: Gal*Gun Double Peace

Previous Cover Games

One Way Heroics (September 2016)
RPG Maker MV (August 2016)
Ys (July 2016)
Dungeon Travelers 2 (June 2016)
Megadimension Neptunia V-II (May 2016)
Senran Kagura Estival Versus (April 2016)

All games covered by MoeGamer to date (including one-off articles and content from before the revamp)

More about MoeGamer

Moe 101: the beginner's guide

2446: We've Reached Peak Idiot

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At least, I hope this is peak idiot: I present to you an actual article that appeared in the actual business section of the Washington Post, which sported the headline "Is your dog's Halloween costume sexist?"

No. No, your dog's Halloween costume is not sexist. It is a costume for a dog.

Between this and Vice's recent monstrosity of an article about Forza Horizon 3, in which the writer proceeds to spend 1,500 words using the Australian setting of Forza Horizon 3 (a game about nothing more than driving pretty cars very fast around pretty scenery) as an excuse to go off on a tirade against Australian politics in general (actual specific references to the game come in just two out of the article's 13 paragraphs), it's hard to imagine if online journalism can get any worse. It's even harder to imagine exactly why there are people out there who still defend this kind of garbage.

I've been continuing to read old back issues of Page 6, Atari User, ANALOG, Antic and ACE recently, and one thing that repeatedly strikes me whenever I read any of these magazines is that the writers know their audience because they are part of that audience. And in the case of all those magazines, that audience is computer enthusiasts; who better to write for them than fellow enthusiasts? Should be a no-brainer, surely.

Nope; instead we get dross that reads like it was written by a recent Social Sciences graduate and which inevitably takes a negative tone of some description — usually of the "Here Are All The Reasons You Should Feel Bad for Liking the Things You Do" variety — rather than performing what, I believe, is a much more valuable function: bringing people together under the banner of the things they love, celebrating those things and perhaps teaching them some intricate, specialist details.

Take the old Atari magazines. Every single one of these, without fail, opened its first issue with a comment from the editor about how Atari computers are far more than just the games machines that people at the time apparently assumed they were. The stated aim of Page 6, ANALOG, Antic and Atari User alike was to explore the length and breadth of titles available for the Atari computer, teaching enthusiasts new things along the way. These old magazines had type-in BASIC listings with full breakdowns of what was happening where in the program, memory maps of the computers so you could learn to program in machine code, special techniques that could elevate your programming from "eh" to "wow!" and all manner of other stuff.

The most negative things ever got was in the editorial section, where editors would occasionally vent their spleen about Atari's repeated failures to market their own products, or about how they had been let down by industry contacts. This was always framed as an explanation of why, say, the issue didn't have a feature that readers might expect, rather than being the sole point of the article. The articles themselves were all positive in tone, often educational and far less frustrating to read than the daily garbage modern online journalists seem to be expected to churn out to order.

Times have changed, of course. Magazines used to be published monthly or, in some cases, bi-monthly. Internet publications are expected to be updated on a daily basis, otherwise they are seen as "irrelevant" and "not up to date". With the amount of pressure on Internet writers, it's little surprise that they pluck something out of their arse that they know will "get people talking" (i.e. is contentious for one reason or another) rather than spending the time to do proper research or to enthuse about the things they are passionate about.

There's too much negativity in the world as it is, and it's coming from all angles: both traditional media and social media. Negativity begets negativity, and the longer it goes on, the more cynical we get. We're at a stage now where many people simply don't trust the online press to cover things as an enthusiast would, and that's going to be hard to recover from. Meanwhile, the Men In Suits see outrage-bait like the articles linked above as "successes" because they bring in the clicks and consequent advertising revenue.

Advertising impressions lie, however. An impression on an article in the commercial press doesn't mean someone liked what the author had to say. More often than not, it's the result of someone having a look at an article out of sheer disbelief that someone really wrote an article about dogs' Halloween costumes being sexist, or about how Forza Horizon 3 depicts a "better Australia than [Australians] deserve".

I wish it were possible to just make this mess stop, and for us all to go back to a world where enthusiasts write about the things they are knowledgeable about rather than everyone, everywhere trying to make everything somehow "political". There's a time and a place for politics, and, unless you are reviewing a game that deals with political issues — either through its narrative or its mechanics — then that place is emphatically not in the games press. Certainly not in an article about a driving game; and certainly not in an article about a driving game that exists solely to revel in the sheer joy of driving.

Also, you can dress your dog up however the fuck you like so long as you're not hurting it. Make it extra slutty, take loads of photos for Facebook and immediately unfriend anyone who whines about sexism. You don't need dickholes like that in your life.

2436: Default Tone

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Earlier today, I was browsing through the digital editions of the old magazines I downloaded from AtariMania and came across a short series of articles written by my Dad about "going online".

This was pre-Internet "going online", however, involving a 64K Atari 800XL, a 300 baud modem and an external interface for plugging in such devices, and as such involved dialling up bulletin board services (BBSes) directly to access their information and files.

What struck me when reading my Dad's wide-eyed wonderment at being able to phone up a computer in Birmingham, read messages and download programs (a much more cumbersome process than we take for granted today, involving downloading the program into a "buffer" and then saving it to floppy disk or cassette afterwards) was the fact that any time he mentioned interacting with other people — usually through the BBSes' approximation of a "forum", which allowed people to post and reply to short, simple text-based messages — he was struck with how pleasant, polite and enthusiastic people were. These BBSes were generally run by enthusiasts rather than professional, commercial organisations and consequently tended to attract people in a similar vein.

Fast forward to today and I witness this somewhat sad, plaintive monologue from PR superhero Tom Ohle of Evolve PR:

I'm with Tom here, but I'm at a loss as to how we got from the enjoyably enthusiastic experience my Dad described in these articles to a situation where the default tone on the Internet is aggressive, confrontational, cynical and negative.

This isn't universal, of course — there are still plenty of community groups that are made up of genuine enthusiasts, and interestingly enough many of them are still centred around the Atari community — but even among such community groups you find trolls, naysayers and people who are always keen to see the negative in everything.

This is particularly apparent in the gamer community, who are seemingly never satisfied by anything — blockbuster triple-A games are too formulaic, indie games are too weird, imported games are too "censored" — but it happens right across the Internet, make no mistake.

It's usually explained away by the John Gabriel Greater Internet Fuckwad Theory:

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And for a while that was plausible. But it's not as simple as that any more: the rise in services such as Facebook means that people are quite comfortable being total fuckwads even with their real name attached to the nonsense they're spouting. And it seems to be the default tone these days, which is disheartening; it's actually unusual when you find a community that isn't full of complainers.

Perhaps it's a consequence of throwing everyone from all different backgrounds all together into a melting pot, resulting in inevitable culture clash. Or perhaps the world of today really does engender negativity rather than positivity — I know that I certainly don't feel particularly happy about the way the world is these days, though my way of attempting to counter it is instead to focus on the things that I do love.

Whatever the explanation, I feel it's sad how things have developed since those innocent days of dialling up that BBS in Birmingham and having to explain to my mother why we were on the phone for so long. I feel we've gone backwards rather than forwards, and that it's probably too late to do anything about it now.

All an individual can do, I guess, is try their best not to be part of it.

 

2429: Ads Ruin Everything

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(This was supposed to post last night but didn't for some reason.)

If anyone here is in advertising or marketing…kill yourself. It’s just a little thought; I’m just trying to plant seeds. Maybe one day they’ll take root – I don’t know. You try, you do what you can.

Kill yourself.

Seriously though, if you are, do.

Aaah, no, really. There’s no rationalisation for what you do and you are Satan’s little helpers. Okay – kill yourself.

Seriously. You are the ruiner of all things good.

Seriously.

No this is not a joke. You’re going, “There’s going to be a joke coming.” There’s no fucking joke coming. You are Satan’s spawn filling the world with bile and garbage. You are fucked and you are fucking us. Kill yourself. It’s the only way to save your fucking soul. Kill yourself

Planting seeds.

I know all the marketing people are going, “He’s doing a joke…” There’s no joke here whatsoever. Suck a tail-pipe, fucking hang yourself, borrow a gun from a Yank friend – I don’t care how you do it. Rid the world of your evil fucking machinations. Whatever, you know what I mean.

I know what all the marketing people are thinking right now too: “Oh, you know what Bill’s doing? He’s going for that anti-marketing dollar. That’s a good market. He’s very smart.”

Oh man, I am not doing that, you fucking, evil scumbags!

“Ooh, you know what Bill’s doing now? He’s going for the righteous indignation dollar. That’s a big dollar. A lot of people are feeling that indignation. We’ve done research – huge market. He’s doing a good thing.”

Godammit, I’m not doing that, you scumbags! Quit putting a goddamn dollar sign on every fucking thing on this planet.

– Bill Hicks

It makes me feel a little bit sick inside to recall that when I was a child, I used to actually enjoy the advert breaks on commercial TV. There were ads I used to look forward to seeing, and ads that I still remember today that, to my knowledge, I only ever saw broadcast once.

The reason this memory makes me feel a bit sick is because I look around today and look at all the damage advertising has done to so many aspects of modern life, and I'm disgusted and ashamed.

Mobile phone games, once thought to be a true competitor to home computers and consoles, have been ruined by advertising. Creative work has been devalued to such a degree that it's now a significant risk for a developer to release anything at a price point above "free" (with in-app purchases of up to £80 a time, mind you), with ads punctuating every aspect of the game experience — or, in the worst-designed cases, actively getting in the way of what you want to do.

Games journalism has been ruined by advertising. Earlier today I saw a link to a "review in progress" of a soccer game. The "review in progress" format is usually reserved for games that it is impossible to review based on a launch-day experience — things like MMOs or multiplayer-centric titles. But it's increasingly being used by publishers to stake a claim on all-important search engine optimisation terms and ad revenue by posting an article that includes both the game name and the word "review" in its URL — thereby attracting anyone casually Googling "[game name] review" — without having to actually do a full job of reviewing a game in the traditional sense, and lapping up the ad revenue in the process. Not only that, we have sites spamming articles about the latest, most popular games — even if the sites' verdict on said game was that it wasn't very good, as has happened with Rock, Paper, Shotgun and divisive space sim No Man's Sky — and pulling in those precious ad revenue clicks by anyone Googling the game in question.

Online video streaming has been ruined by advertising. Earlier I was attempting to watch an episode of 8 out of 10 Cats Does Countdown — hardly the most thrilling or cerebral viewing, but I was enjoying it at the time as an accompaniment to dinner — and the ad break halfway through the programme crashed. When this happens, there is no way to skip the "broken" ad because oh no, you have to watch five minutes of adverts before you can see the rest of the programme, and if you can't watch those five minutes of ads, well then, you're not seeing the rest of the programme.

The Internet in general has been ruined by advertising. I can't think of many sites I've been to recently that haven't had some sort of obtrusive background, auto-playing video trailer or worse, complete page takeover making the browsing experience actively unpleasant. One of the worst offenders is one of the most useful sites on the Web: Wikia, which allows users to create wikis for any topic under the sun, but which makes the site practically unusable on mobile by first loading the page in, then loading a full-page pop-over ad a couple of seconds later which you inevitably click on when you're trying to simply follow a link in the text.

Computer software has been ruined by advertising. Whether it's Windows bugging you to upgrade or anti-virus software promising you a "free gift" that is actually just the ability to subscribe to its premium service for the same price it always is, not even in the world of productivity can you escape someone, somewhere trying to extract money from you.

I hate, loathe and despise it, particularly when I see how demoralised it makes people who want so desperately to do things ethically, but who inevitably find themselves trampled underfoot by people with fewer scruples.

I think I hate it most of all for what it's done to something I love, though: writing about games. There's little to no room for passion in the commercial games press today; instead, it's all "you must have [x] articles about [insert popular game name here] up by the end of the week". It does the wonderful diversity of the medium an incredible disservice, and I feel sorry for those people who, like me, are genuinely passionate about the things they enjoy, but who struggle to get heard and can't even think about making a living from what they love.

Unfortunately, it's the world we live in now. I'm kinda with Mr. Hicks on this one.