#oneaday Day 22: Trends Have Made the Internet Boring

See? I told you I'd be back. And I thought I'd talk about something other than Final Fantasy XIV: Dawntrail. Specifically, as the title says, I want to talk about how trends have made the Internet boring. Or perhaps more accurately, why everyone all wanting to do the same thing all at once makes things deathly boring.

There are a few practical examples I'd like to give. First is a YouTube channel I was introduced to recently called Obscurest Vinyl. This channel is run by a designer and musician who found some joy in creating fake record sleeves for songs with names you definitely wouldn't have gotten away with in the eras they're parodying. Songs like the wonderful Pullin' Out My Pubes (She Loves Me Not) by The Sticky Sweethearts:

You'll notice from that video that the record label now has some music attached to it. I was initially a little perturbed to discover that the person behind the Obscurest Vinyl YouTube channel had been using AI music generation to create the tracks, though my mind was set somewhat at rest by how he had written the lyrics (which are generally far too offensive to be the product of the typically rather po-faced Large Language Model AI bots) and tinkered with the initial output to make it flow properly, incorporate all the filthy language and sound consistent with the other works from the same fictional "artists" on the channel.

Of course, what the YouTube algorithm then did was go "oh, you watched a video about a fake record with lyrics about someone gluing their balls to their butthole, HERE, HAVE A MILLION MORE OF THEM". And it became very apparent that Obscurest Vinyl has a lot of copycats out there, none of which have anywhere near the same magic; these other channels are just trying to ride a trend.

This, of course, is symptomatic of one of the main things that is killing the Web right now: excessive Search Engine Optimisation or SEO. Have you ever searched for some information on something, only to find a billion unrelated websites all magically having articles headlined "What Time Is The Superbowl On?" or "Where Do You Unlock Pictomancer in Final Fantasy XIV?" That's SEO at work, and that's a problem that is only getting worse with the amount of AI sludge that is being fed into the Internet at large. Sites want quick and easy clicks, so they look at what people are searching for — the trends of the hour — then provide a hyper-specific article about the thing.

Helpful? Arguable. I hate it, because I'd rather have the information directly from the original source — in the latter case above, for example, it took me a fair bit of scrolling before I got past all the websites jockeying for SEO juice to the actual website for Final Fantasy XIV, the thing I was looking for.

More than being frustrating if you want the information straight from the horse's mouth, it just makes the Web boring as fuck, because every site (including a lot that should really know better) are doing the exact same thing. Daily Wordle solutions. Individual articles for things that would have been much better incorporated into an FAQ. Outright copying and plagiarism of other sites. It really is a shame to see what online media has become — and frustrating to see that certain portions of the creative types on sites such as YouTube are more obsessed in chasing trends with transparently copycat material rather than, you know, being creative.

I don't know what the endgame of all this is. I hope we're in a "things will get worse before they get better" kind of situation, but honestly right now, it feels unlikely that the "get better" part will happen. The Web gets demonstrably worse, less useful and less fun day by day. And we've all let it happen. I don't know if we can undo that.


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#oneaday Day 16: The Youth of Yesterday

I'm compelled to write today by the thoroughly lovely Neil and Dave of the This Week in Retro podcast, who had a discussion about "the youth of today", and how some parents are concerned that their children spend the vast majority of their time on an endless cycle of Fortnite, Roblox and Minecraft, perhaps punctuated by social media in between times. The show and its discussion can be found below:

People who grew up pre-Internet doubtless all have their own experiences to share. The listener who wrote in with the question described how while they did spend time with their computer playing games, they also played outside, rode their BMX bike and all manner of other things, while both Neil and Dave described their own experiences as being a bit different, both from one another and from the listener's recollection. So I thought I'd share my own experiences, with the benefit of hindsight.

I grew up in a country village that, at the time I lived there, had somewhere between 800 and 1,000 people living there. It was seven miles away from the nearest town, there was no bus service unless you went to the next village over (and even then, it was pretty much a "once a week" sort of affair) and… I guess you could look upon it as either being ideal or terrible for growing up in. Ideal because it was quiet, safe and full of places to go on childish "adventures"; terrible because, particularly once I reached adolescence, all of my friends were a car journey away.

I went back and forth on my feelings about living in that village. When I was of primary school age, I attended the village school, and as such my social circle was pretty much all people who lived nearby. I had a small group of friends, only one or two of whom I actually went to see outside of school time, but mostly kept myself to myself. In retrospect, my relative lack of socialisation compared to some of my peers was likely down to the social anxiety I felt as a result of my then-undiagnosed autistic spectrum condition.

But at the time, I didn't really begrudge living in the village. I knew it was a nice place, that I lived in a nice house with supportive parents and a stable home life. I enjoyed when my grandparents came to visit and we'd go for a walk, inevitably to landmarks around the village that had acquired nicknames; "The Kissing Gate" (one of those awkward gates into a farmer's field), "The Brook" (a pathetic little stream that, these days, has mostly dried up and smells awful), "The Bullocks" (the farmer's field beyond The Kissing Gate that sometimes, but not always, had bulls in it). Looking back on it now, I have lots of fond memories.

When I entered my teens and started attending school in the aforementioned town seven miles away, my feelings changed a bit. While I was still somewhat anxious about social situations, I started to feel a bit more left out. As I grew older, I started to feel like there were lots of things that I couldn't do because I didn't live close enough. These feelings persisted until I turned 17, passed my driving test and suddenly had a lot more independence… so long as my Mum didn't mind me borrowing her car of an evening.

I promise I'm getting to the video games.

Point is, I don't remember spending a lot of time as a kid or a teen "playing outside". I didn't learn to ride a bike until well after many of my peers — memorably, I suffered a rather large setback on my initial efforts when I came a cropper and skidded along a rough concrete farm road, shearing a significant chunk of skin off my legs and arms, which made me a little hesitant to try again for a while — and I didn't spend much time with many of my peers, except on rare occasions when I'd go over to a friend's house for one reason or another.

Throughout all that time, I was fascinated with computers. Not just games, but computers in general. I knew my Dad worked for IBM, but didn't really know what he actually did (and still to this day don't think I could actually tell you). I knew my brother and Dad both contributed to an Atari computer magazine that we got regularly known as Page 6. And I knew all of my family, at one point or another, were keen computer users for various reasons. My Dad used it for "serious" software and subLOGIC's Flight Simulator II (which he insisted was "not a game" and was thus still counted under the "serious software" category"); my Mum liked the occasional blast on Millipede and Space Invaders; my brother was the one who was into games, though he had a much more active social life than I did, helped at least partly by being ten years my senior.

Since I determined quite early on that I rather enjoyed — or at least felt most comfortable — in solitude, I was grateful for the company of the computers of our household: initially the Atari 8-bit and ST, then later the MS-DOS and Windows 3.1/95/98 PCs. In the early days of the Atari 8-bit, I devoured books and magazines about the computer, typing in listings and learning how to program in BASIC myself. I never really got what I'd call good at it, but I developed a basic (no pun intended) competence that was greater than that of someone who just used their computer to play games.

But I also played games. A lot of games. I learned a lot from those games, too. Text adventures helped me with my reading (and, indirectly, my writing); keyboard-based games played a significant role in developing the typing skills I still have to this day; puzzle games helped me with my general intelligence and problem-solving; action games helped me develop my imagination and my motor skills.

It's stereotypical to say that "games help with hand-eye coordination", but I was diagnosed dyspraxic in primary school, which basically meant I was a bit clumsy with certain things; video games helped me feel like I was competent at something, even if I was unable to hold a pencil "properly". Playing games, and more broadly "going on the computer", was important to me. It felt like it was something I could enjoy without compromise; I didn't feel like I had to make any sort of adjustments, or have people "go easy on me" as I did in activities like sports. It was just something for me to enjoy. And, as I moved into my teens and broadened my circle of friends at secondary school, they proved to be a good backdrop for social interactions, too.

More often than not, if I went over to a friend's house or had a friend over to mine, we would spend our time playing games together, or at the very least just using the computer. I have fond memories of spending time with several friends just messing around with speech synthesis programs on the Atari ST and Amiga, and even programming in STOS, a dialect of BASIC for the Atari ST, or making silly in-joke games with Clickteam's wonderful Klik and Play and The Games Factory. I was happy that my formerly solitary activity was something I could share my enjoyment of with others.

This continued as I came to the end of my time at school and moved into university. I made new friends, at least partly through computing and video games, and many of those folks are people I still make an effort to spend time with today — even if sometimes that effort doesn't feel like it's reciprocated with quite the same enthusiasm. Computing and gaming remained something that was important to me, even as the Internet came into its mainstream ascendancy in the late 1990s.

I have some fond memories of those early days of the Internet. Chatting with strangers on CompuServe's "CB Simulator", aka just a public chatroom. Posting messages on CompuServe's GAMERS forum, which eventually let to me earning $200 for making ten Wolfenstein 3-D levels that were included in an official expansion pack. Chatting with my friends from my course on MSN Messenger. Randomly getting into a conversation with a young woman on AOL Instant Messenger, only to discover that, completely by chance, she was the housemate of one of my existing friends.

Computing was always there as part of my life, but I think a key difference between then and now is that in my formative years, it was there as a backdrop to socialisation, rather than the means of socialisation itself. The This Week in Retro listener commented that their children feel genuine anxiety and FOMO ("Fear Of Missing Out") if they have gaming time privileges revoked for whatever reason, because rather than Fortnite, Roblox and Minecraft being the backdrop for their socialisation, those activities are the socialisation.

There's also social media to take into account. I am genuinely glad that social media did not exist when I was a child, because I'm not sure I would have made it through my adolescence intact. Sure, there are positive aspects to it, such as being able to reconnect with people you haven't spoken to for a long time, but there's also the insidiously manipulative nature of all the major platforms today, and how none of them are really concerned with being a platform for communication; they are, instead, platforms for advertising.

The thing that really makes me feel like social media may well have done me in, though, is how easy it is for it to be used for bullying. I suffered a fairly significant amount of bullying throughout both my primary and secondary school life, and it was hell. It left me wary of trusting people; it made me frustrated about communicating with others; it made me feel like it was, at times, simply not worth making the effort to interact with people.

For a long time, I used to say that the Internet allowed me to "be myself" for the first time… well, ever, really. I could find like-minded people who understood me and respected me for who I was, and I felt like I was among friends. I don't feel that way any more; nowadays, I feel the same way about online interactions as I do about interacting with real strangers: genuine anxiety and fear. I dread getting notifications in apps or on websites where I've posted something publicly. And yet, I still do it — here I am, after all — because I feel like it's important to not let the bullies win, whether they're real or imagined. I need to feel like I can still express myself the way I want to express myself; to enthuse about the things I want to enthuse about. That's why I write here and on MoeGamer, and why I make videos over on my YouTube channel.

Even then, though, I feel a lot of frustration, because I know a significant portion of the world looks on the Internet, social media and general social interactions in a different way to me. That can often leave me feeling lonely and isolated. But the one thing I've always had as a constant is being able to immerse myself in a video game or other activity on the computer, and feel like I am, for once, at peace — even if, with each passing year, it feels like it's getting harder to share that haven of peace with others.

That went a tad deeper than I perhaps thought, and I'm not sure I have an answer to the original poster's questions or concerns. I do know, however, that spending time on the computer isn't necessarily a bad thing in and of itself, particularly when it brings someone comfort and stability. It's when that "safe" activity starts to get "unsafe" things encroaching on it that you need to perhaps take action — but that's going to be something that is different for everyone. For me, it's meant largely removing myself from the public-facing part of the Internet except in places where I can very much control and curate my experience, and continuing to enjoy those things that I always have enjoyed in peace and quiet. No video game ever betrayed me, after all.


Want to read my thoughts on various video games, visual novels and other popular culture things? Stop by MoeGamer.net, my site for all things fun where I am generally a lot more cheerful. And if you fancy watching some vids on classic games, drop by my YouTube channel.

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#oneaday Day 9: The Culture War is a Problem

Earlier today, someone I haven't spoken to for a while popped up on Steam and asked if I was OK, because I'd been "posting way more politically than usual" of late.

Confused, I asked for more details, since I wasn't aware I'd been doing anything of the sort, and it transpired that he somehow thought I ran the Twitter account for a certain website that I'm not going to name for reasons that will probably become obvious. (It's not Rice Digital, the site I used to be in charge of, before you wonder!) I explained that no, that was nothing to do with me, I had never written for that site and I wasn't even on Twitter any more, which I'm not.

Hopefully reassured, my acquaintance wished me well and that was the end of that.

He got me curious, though, so I went and looked at what the account in question had been posting, and it didn't take me long to stumble across what the issue was. It seems that the main problem stems from a story the site in question had recently posted that was, in essence, nothing but a rumour with sources that could be called questionable if one was being charitable, non-existent if one was being realistic. The thrust of the story was that it was one of many instances of a supposed conspiracy that "DEI" (Diversity, Equity and Inclusion) consultants are destroying modern gaming.

I'll address some things up front, because I have spoken about these things in the past, often critically, and I want to make it clear what my own stance on the situation is.

Diversity, equity and inclusion are not bad things. Do some companies and individuals take things a little too far in terms of pussy-footing around protected groups in an attempt to not offend anyone? Absolutely, particularly in the corporate space. Have there been instances of games journalists slagging off games that they knew nothing about because there was sexually suggestive content in them? Most definitely. Both of those things are, I believe, still worthy of criticism. Any creative work deserves to have a fair shake at expressing what its creators want to express without interference, and without those engaging with it treating it in bad faith.

However, this current conspiracy theory — and make no mistake, it really is a conspiracy theory — goes a lot further than those things. The current belief is that a cadre of games journalists and diversity consultants are running an extortion racket on game developers and publishers in the name of making all the women ugly and not white. To these people, if this situation continues unchecked, all of gaming will be completely destroyed, because having the opportunity to select your pronouns in a first-person role-playing game where you play a self-insert avatar is somehow responsible for the complete downfall of western society. It'll turn all your kids into immigrant transgender gays, I tells ya.

This is, of course, complete bollocks. It is true that the triple-A space has been making some marked steps towards improving diversity in many of its games, but as I've argued numerous times both here and over on MoeGamer, the triple-A space is just a tiny piece of the complete behemoth that is the games industry. Just because some triple-A blockbuster game has a woman with "woke chin" (an actual quote from one of these nutcases, criticising the new Joanna Dark for having a wider chin than she used to) does not mean that games with anime titties are going anywhere. Right now, you can play Final Fantasy XIV as a bunnygirl with big tits running around in bra and pants if you want, and Steam is filled with games where you can fuck your aunt. Hell, there are physical releases of Switch games that feature uncensored jizz-filled vaginas. Jizz! In a Nintendo game! (Actually, don't, you'll need to do more than blow in the cartridge afterwards if you do.)

Here's the thing: diversity means that you end up with diverse things. Some of those things will appeal to you, personally, while others will not. Those things that do not appeal to you, personally, are not a personal affront to you. Consider something that you really really love, but which other people don't seem to get. Now contemplate someone with a completely different worldview to you — be it a differing political ideology, racial background, sexuality, gender identity or any of the myriad other distinguishing characteristics we all have — finding something that they really really love, but which you don't seem to get. It's the exact same situation, only you're seeing it from the other side. Neither of those things cancel out the other.

The longstanding concern that this conspiracy theory stems from is that the growth in progressivism in the games industry — and particularly in games journalism — is somehow going to be responsible for the death of games that push boundaries or cater specifically to those with particular tastes, especially if those tastes are "playing games with conventionally attractive female characters in them". Well, ten years on from the shitshow that was GamerGate, I think we can say pretty conclusively that this has not happened. If anything, we're far more likely to encounter boundary-pushing games today than we were ten years ago… arguably to a fault, in some situations, such as with the amount of AI-generated "Hentai"-labeled crap that infests both the Nintendo eShop and Steam.

What we have now is a landscape that has changed. Triple-A may well be taking aim at a more diverse market, and that's entirely understandable, because with budgets spiralling out of control and layoffs happening left, right and centre, those games have to appeal to the broadest demographic possible. And just because some set-in-his-ways white dude doesn't like that a new big-budget game has black/gay/transgender/[insert minority group of choice here] people in it doesn't mean that others won't like it. It makes the most sense for triple-A to try and include as many people as possible, because, cynically speaking, that's how you make the money.

But the thing to remember is that none of this is "taking your games away" or "killing gaming".

I will freely admit that, ten years ago, I had some serious concerns that the strong push for progressivism in games journalism in particular would push certain forms of interactive media underground or possibly even cause them to dry up altogether. I almost certainly made some ill-advised comments during that time which are likely still on this blog and MoeGamer somewhere — but I'll say now, in 2024, those fears some of us had ten years ago completely failed to materialise, and I'm not afraid to admit that I was wrong about those things.

Triple-A has changed, yes. But ten years ago I wasn't concerned about triple-A because I'd bounced hard off that part of the industry several years prior — and I still don't care about triple-A today. I was worried about the games I did enjoy, which were B-tier titles, primarily from Japanese developers and publishers, that had a laser focus on their target audience.

Despite never engaging with triple-A beyond games with "Final Fantasy" in the title, I have never been short of things to play. If anything, I have too many things to play, as my rapidly filling shelves will attest. If I threw triple-A in the mix, I'd really be overwhelmed.

There's no "great replacement" of video games. There's no "DEI" or "Modern Audiences" conspiracy to make every woman in gaming ugly. There's no "extortion racket" causing games journalists to circle the wagons and protect a firm of diversity consultants from the "true gamers".

There is, however, a problem with intolerance. And it seems to be getting worse, fuelled by conspiracy theories such as this. I've seen way more in the way of racism, homophobia and transphobia in Internet comments — particularly in busy, public places such as YouTube and what is left of the burning garbage fire that is Twitter — than ever before.

Just last week I watched an episode of the Game Grumps' spinoff show Ten Minute Power Hour, in which Arin and Dan got gussied up as drag queens with the assistance of a professional. While there were plenty of comments in support of the episode — particularly as it aired during Pride Month, which is ongoing as I type this — there was some serious ugliness further down in the comments below where the moderators had been doing the majority of their work.

I'd say I was kind of shocked, but I've seen this intolerance and outright hatred rising over the last few years, and it's not pretty at all. It was particularly shocking to see it in the comments of a Game Grumps video, though; while the Grumps have toned down some of the more colourful elements of their humour over the last 10+ years — no more "Sad Hoshi" in an exaggerated faux Japanese accent, for example — they certainly have not, in any way, abandoned who they are or the overall vibe their humour creates. What has changed, however, is how vocal the intolerant and hateful have become.

Browsing Twitter as I was earlier, I stumbled across an absolutely enormous thread by one fan of the website that started this whole discussion, collecting "evidence" of the supposed conspiracy — actually just screenshots of games journalists saying that maybe this website shouldn't report on stupid rumours without even attempting to verify them, or commenting in support of progressive talking points. As I scrolled through page after page of this guy collecting these tweets, all I could think of was the old wisdom that if more and more people seem to be against you, perhaps you are the one who actually has the problem.

Look, I have absolutely no time for the militant end of the left wing. I find them insufferable, tedious and just plain annoying. But I feel like I'm seeing a lot less of them these days; the problem we have right now is coming from the opposite end of the spectrum. And it is a problem. When people like me, who have long made a specific effort to try and steer as clear as possible of anything even vaguely politically charged or controversial, are noticing an uptick in intolerance and hatred, there's definitely an intolerance and hatred problem.

It may be a clichรฉ to say, but it sure would be nice if we could just all get along. We're talking about video games, after all.


Want to read my thoughts on various video games, visual novels and other popular culture things? Stop by MoeGamer.net, my site for all things fun where I am generally a lot more cheerful. And if you fancy watching some vids on classic games, drop by my YouTube channel.

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#oneaday Day 7: Suggested Content

One of the "innovations" of modern tech and software that I am most consistently baffled by is the concept of "Suggestions".

Don't get me wrong, I am under no illusions as to what "Suggested Content" really means on websites and social media platforms (it's advertising, in case you somehow weren't savvy enough to know that by now) but I'm talking more in contexts where it's not obviously advertising, or where it doesn't make sense for advertising to try and worm its way into places.

Places like, you know, just Microsoft Windows in general. Or Google Drive. Both of those have features where they provide you with a list of "Suggested" files, and I absolutely, genuinely do not understand why that feature is there or what it is for. Right now, for example, my Google Drive "Suggested files" list is a non-chronological index of things that I have opened or edited recently. Fine, you might say, except there is a perfectly good "Recent" option in the sidebar which does give me a chronological list of things I have opened or edited recently.

Likewise, the Windows 11 start menu on my "work" computer (it came preinstalled, otherwise I would have been quite happy continuing with 10 as I do with my "play" computer) appears to "suggest" applications almost completely at random, with its first two suggestions usually being the things I have installed most recently, and the others being… pretty much anything that I have installed, for no discernible reason.

Under certain circumstances, I get the idea. When it comes to media, a "suggestion" feature might inspire you to look at photos or listen to music that you haven't enjoyed for a while — though this can also backfire somewhat. Earlier today, my phone's "Gallery" app decided to send me an unasked-for notification that I presume someone somewhere thought was "cute", with the text "Feline footprints in Southampton". The attached image? Our dearly departed cat Meg. I'm still quite upset about Meg's passing, so I emphatically do not want my phone randomly bringing her up out of the blue for no apparent reason. I will look at pictures of her when I'm good and ready, thanks very much.

The push for "AI" in everything is only making this shit worse, too; the Gallery app on my phone recognising that the image in question was a picture of a cat is a result of improving image recognition technology, and I suspect as generative AI becomes more and more pervasive and invasive in our daily online life, situations like this are only going to become more and more common — because you can bet your bippy that all these "Suggestion" features are going to be turned on by default.

What happens when your phone decides to "suggest" a photo of something you'd rather keep private at an exceedingly inappropriate moment? Well, some might say you should keep your private photos private, but realistically, practically speaking, most people these days are not that organised, because we've made the mistake of trusting our software and online services to do the organisation for us. I actually like the fact that Google Photos can pick out, say, pictures of cats, or pictures that mention something specific in a piece of text, because that is indisputably useful — but what I don't want is my phone going "HEY REMEMBER YOUR CAT THAT DIED? HUH? HERE SHE IS, I PICKED HER OUT FROM ALL YOUR PHOTOS, AREN'T I SMART?"

There's a place for some — some — of the innovations that are currently going on in tech. But, as always, it seems we're going to have to endure a period of people pushing things to absolute breaking point before we settle into something approaching a useful routine. And, unfortunately, that period appears to have been going on for quite a while now… and people don't seem to be willing to push back against the more unreasonable uses of these features.

"Suggested Content" can get in the fucking bin. I know what I need on my computer and when. And, more often than not, when I'm browsing the Web, I know what I'm looking for, too. Sadly, it feels increasingly unlikely that I'm going to be left in peace these days.

If anyone mentions Linux, they are getting a slap.


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#oneaday Day 3: Talking is Exhausting

I'm sure discussing things with people online wasn't always as exhausting as it feels these days.

I have some extremely fond memories of time spent on 1up.com's forums and "club" pages talking about games with a varied crew of folk, all of whom had come together through our shared interest in the video game medium. We didn't always agree on things, but that made for interesting discussions as we strove to understand one another's viewpoints. There was no shaming, there was no telling each other we were wrong (apart from on one podcast, where a couple of participants got a little more heated than a reasonable person perhaps should over whether Fallout 3 was playable from the third-person camera) and there was just a nice atmosphere of mutual respect.

These days, it's becoming more and more of an effort to open my virtual mouth online in places supposedly made for "discussion", because to a disproportionately large number of people, "discuss" appears to mean "disagree vehemently and aggressively". And it's inevitably over something that simply doesn't matter, but the nature of such exchanges make it easy for hot heads to prevail and things to get stupidly, absurdly aggressive over an absolute nothing of a subject. (No, I'm not citing specific examples, for reasons that I hope are already obvious.)

This is a disappointing development to me, because 20 years ago, I would have sat here and quite confidently said that on the Internet, I could be my "real" self much more than I could be in "the real world". I actually do still feel that way to a certain extent — outlets such as this blog, MoeGamer and my YouTube channel allow me to express myself in the way I want to, rather than how I'm "supposed to" — but even in those places, there's always the risk of some weirdo turning up and getting weirdly angry about something which absolutely does not matter.

Thing is, I sort of get it. I get why those people exist, because there are times when I'll read something online and I'll feel my own heckles rising (you feel it start around the balls) and contemplate posting some sort of snippy remark in response. Most of the time, I've conditioned myself to not do that. Occasionally one slips through, and I pretty much always regret it, because it inevitably leads to a disproportionately furious argument over something I actually don't feel that strongly about, because the whole "sense of honour" thing kicks in and you want to save face, no matter the cost.

It's exhausting. It's exhausting when you get pulled into situations like this, and it's exhausting making an effort to avoid situations like this, because it's very easy to take things much too far and end up simply not wanting to talk to anyone. I have definitely reached that latter end of things, as there are times when I feel extremely lonely but unable to reach out to someone because I simply don't have the mental fortitude to be able to fully process how today's online interactions tend to work.

I think about this sort of thing quite a lot, and when I do, I always end up asking myself if it's really worse than it used to be, or if my perspective has just changed. And honestly, I'm not completely sure of the answer to that. I suspect it's a bit of both, because I know I have deliberately changed my online habits for the sake of a quiet life — but then I'll look at something like this legendary thread from Usenet circa 1997 and see that people getting really very cross about things that don't matter was still a thing back when I thought the Internet was much nicer.

I guess the difference is that there was a certain "barrier to entry" for the "tougher" parts of the Internet back then; I never went on Usenet, so I never saw any of that sort of thing. These days, that aggressive means of interacting with one another is just the norm; social media has become what Usenet was, only rather than being neatly segregated into interest groups, everyone has all been plunged into the same vat of boiling piss to fight it out among themselves and see who has the loudest voice. I'm aware that was an utterly tortuous metaphor but I don't care. My blog, my rules.

The other difference, of course, is that today I am aware of my own mental health conditions, including depressive and anxious episodes that occur sporadically, along with my underlying condition of Asperger's. Being aware of why I find certain things about socialising difficult is useful, but it can also make me feel more hesitant than I perhaps "should" be to engage with certain scenarios.

I don't really have a conclusion for all this; I just felt like thinking "out loud", as it were. And so there you have it. Now I'm off to go and eat chilli.


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The TikTokification of comedy

I fucking hate TikTok. I hate "short-form content" in general, which means I loathe YouTube Shorts, Instagram/Facebook Reels and anything anyone feels the need to send me that is in a 9:16 aspect ratio. So if you're considering it… don't. I won't watch it.

My reasons for despising short-form content are numerous and varied, so I won't go into all of them here, but one thing in particular vexed me so when I stumbled across it yesterday that I felt the need to get this particular rant out of my system. And that is what I call the TikTokification of comedy — or, to put it another way, the divorcing of comedic moments from context purely so that idiots can quickly and easily steal them and share them on their mindless social media.

I've actually been thinking about this for a while. The first time I was particularly conscious of it was when I started seeing that a number of comedians had started upping their YouTube presence. And all their videos had a few things in common. Take a look at these thumbnails:

All of these are completely transparent clickbait. And while a certain amount of clickbait is a necessity on a platform as saturated with material as YouTube is, I really detest the whole "half a sentence" thumbnail format. I didn't click on this one, which has almost certainly floated across your YouTube recommendations at some point, either:

This, to me, is the YouTube equivalent of the Twitter engagement bait (that thankfully seems to have died a bit of a death… along with the rest of Twitter) where a brand would go "[our brand] is _________" and expect people to "fill in the blank". And people, dumb consumers that they are, absolutely would. And it didn't matter whether they were filling it in with obscenities or bootlicking nice things, it was engagement. It made the numbers go up. That's all that mattered.

It's the same with these comedy clips. I like all of those comedians above, but I don't want to click on their videos because it's rewarding manipulative behaviour, and also encouraging the main problem that I want to talk about today: encouraging people away from enjoying a creative work in its entirety and towards a grab-bag full of "best moments" that completely lack their original context.

Good stand-up comedy makes the entire show into an event, and runs a narrative thread through the whole thing. Not all comedians do this, but the best comedians, in my experience, make you feel like you've enjoyed a complete story by the time you've left the room. Sure, there may have been some deviations along the way, and the story may not have made all that much sense… but there was still a sense of narrative progression. A beginning, middle and end, if you will. For some great examples, check out Rhod Gilbert's show Rhod Gilbert and the Award-Winning Mince Pie and pretty much anything by Eddie Izzard.

When you slice a show up into little bite-sized bits, you lose that context. Sure, the individual moments might be funny on a superficial level, but you lose the added depth of them being part of something bigger. And that's a real shame. And this leads me on to the real reason I'm writing this today: my discovery yesterday that Friends, a TV show I absolutely adored during my formative years, has its own YouTube channel.

And yes, you guessed it, the Friends YouTube channel looks like this:

The stand-up comedy thing I can sort of forgive. While I much prefer seeing an entire stand-up set and enjoying that feeling of context and narrative, there are sometimes just single jokes or routines that you want to share with someone. And you can probably make the same argument about Friends.

But for me, and regardless of what you and/or the general public might think of it now in 2023, Friends was always about more than just the jokes. Friends was a phenomenon. Friends was about us spending 10 years alongside these characters in an important, turbulent part of their lives, and watching them grow and change. Friends was about us simultaneously being envious of these twentysomethings somehow being able to afford massive apartments in Manhattan, but also feeling like the moments they shared were relatable in their own ways.

And an important part of the entire experience was context. While Friends actually starts kind of in medias res, halfway through a member of this pre-existing friendship group telling a story in their favourite coffee shop, it still makes an effort to introduce us to everyone through the way Rachel enters the picture as a formerly estranged friend of Monica.

We feel included. We feel like we're learning who these people are — and over the course of the subsequent ten seasons, we really get to know everyone. And while the age of the show means that life in general is quite different for most folks right now — look how infrequently anyone on the show uses a mobile phone or a computer, for example — it's still relatable to anyone either going through that "20s to 30s" part of their life, or who has already been through it.

These characters grow and change as a result of the things that happen to them and the simple act of getting older. They enjoy amazing high points and some heartbreaking low points — although nothing too heartbreaking; this was a primetime comedy show, after all. But everything that happens helps to define these characters and make them more than simple, mawkish, two-dimensional representations of a single personality trait.

Slice all 236 24-minute episodes up into one-minute chunks, though, and you have content. You have individual moments that, in many cases, simply don't really work as standalone "jokes" because they rely on you knowing and understanding the characters and their relationships. And you have no sense of that ongoing growth and character development, because all these clips are posted in a seemingly completely random order determined by whatever the person running the Friends YouTube account felt like putting up today.

I realise this is a bit silly to get annoyed and upset over, but it's frustrating to me to see something that I loved so much in its original form and its original context be treated as fodder for the mindless content consumption machine of 2023. It irritates me to think that there are doubtless some people out there whose only contact with Friends will have been minute-long clips on YouTube, and through those they will likely have formed a totally different opinion of the show than someone who watched it from start to finish.

Is this elitist and gatekeepery? Not really, since Friends itself is easy enough to watch in its entirety via either streaming services or undoubtedly cheap DVD box sets that no-one wants any more. It's just the latest symptom in a disease that blights society, where no-one believes they have "time" for anything any more, so watch badly cropped minute-long 9:16 clips on double speed while they're doing their daily quests in Mindless Gacha Bullshit X, rather than settling down, taking some time to relax and just enjoying something in its entirety.

I hate it. Hate it. And while I'm aware there's nothing stopping me from doing what I describe above — I think I even still have my Friends DVD box set somewhere — it's exhausting just to be around all this short-form garbage, and frustrating to live in a world where seemingly no-one has an attention span longer than a TikTok video.

I don't blame anyone for being a misanthrope in this day and age.

I've had a horrible week. I'm not going to talk about the details of it for a variety of reasons, but I did want to talk about the way I'm feeling right now, and how it's a sad symptom of quite a few things.

A few years back — make that more like a decade or so at this point, I guess — I was someone who very much wanted to believe in my fellow man. I wanted to assume the best intentions, I didn't want to believe that people could be awful to one another more often than not, and I certainly didn't like seeing entire groups thrown under the bus based on their affiliation towards (or against) something that had little to do with their actual personality.

To give some specific examples: back in the early 2010s, when games journalists were starting to have harsh words to say towards video game enthusiasts when they complained about Mass Effect 3's disappointing ending, I had rather mixed feelings about the whole thing.

On the one hand, I understood why many folks found the way the trilogy wrapped up to be disappointing; on the other, I felt the only people who really had any say in how it concluded were the people who actually made it. And on the third mutant hand, I really wasn't happy with the way games journalists and press outlets seemingly gleefully jumped at the opportunity to attack the very audience they were supposed to be serving.

This may sound like fence-sitting, and perhaps it is, but I felt that everyone had valid points, and all of them were worth hearing out. I honestly believed that people could discuss something like this in good faith and not resort to attacking one another. To return to my original point: I wanted to believe in my fellow man, and that we could all reach an understanding.

Fast forward a couple of years from that and we have the notorious "Gamergate" controversy. Again, I'm not ashamed to say I had mixed feelings about the whole situation. Without a doubt, there were people who were using the background of what had been happening as an excuse to harass people — but to my eyes, there was an equal if not greater number of people who had genuine, worthwhile things that they wanted to say, and they wanted to be heard.

To see the entire group who gathered under that particular banner tarnished with the same "harassing women and minorities" brush was… disappointing, particularly when I saw this attitude from people I knew personally. Again, I'll reiterate: I wanted to see the best in my fellow man, and I honestly wanted to believe that the people who felt passionately enough about a particular issue to effectively become "activists" in an online sense were doing so for a good cause.

At the same time, I'll also add that I never planted my own flag beneath the Gamergate banner, because I also saw that it was very much on to a losing battle in terms of public perception. Regardless of how many people did have legitimate complaints, and the few good things that did come out of the movement, that scarlet letter of "harassing women and minorities" was always going to be there for anyone even tangentially involved.

Unfortunately, most of you probably know how these situations ended up.

In more recent years, I've seen countless more incidents that have played out exactly like the Mass Effect 3 controversy and Gamergate, and with every incident, I feel like I've lost a bit of that faith in my fellow man — to such an extent that now, I have precisely none of it left.

I have no confidence that anyone attempting to make a seemingly "passionate" argument is doing so for the greater good or for altruistic reasons. Because very few people these days show their true faces online. Very few people actually stand up for what they believe in; instead, they just jump on whatever the trending topic of the hour is and proceed to harass anyone who is seen as being "in the wrong" for whatever reason.

And it is harassment. This is another thing that I didn't want to believe while I still had some remaining faith in my fellow man.

I used to believe that people wouldn't be so awful as to hound others over a single issue, to such an extent that it has a severe impact on their own feelings of safety and wellbeing. I used to believe that people would say their piece and then give their "opponent" the opportunity to make a move, to make things right, or to at the very least explain themselves.

After multiple instances over the course of the last decade where I've seen that this emphatically isn't the case — both involving me and incidents that I've just observed from outside — my only possible conclusion is simple. I was wrong to have faith in my fellow man. I was wrong to ever believe that people can be "good" to one another. I was wrong to believe that we can ever resolve our differences like decent… well, like decent human beings.

The default state for people to interact with one another these days, both on and offline, is aggressive, hostile and confrontational. The other person is always in the wrong, and it always has to be a fight. And you know what? I'm really tired.

I don't want to fight. Ever. I'm not one of those people who is "up for a good argument", and I never have been. I used to cry more than my parents when they had perfectly normal married couple arguments when I was a kid. If someone's rude to me, I end up thinking about it for the rest of the day (and sometimes longer) to such a degree that it ruins anything else I had to do. And, as someone who is already anxious about social interactions at the best of times, I never walk into a situation thinking "I'm going to start some shit".

Apparently this is no longer a "normal" way to be, however. And thus I cannot help but just sit here and be disappointed in that fellow man I once believed so vehemently in. Is it really any wonder I have so much hesitance in meeting new people when my experiences would seem to indicate that there's at least an 80% probability any new person I meet will end up being a complete arsehole that I'll never be able to get rid of as they repeatedly harass me over some stupid shit like what brand of underpants I wear?

The one positive, I guess, is that this does at least make me appreciate the few good people I do still have in my life; the ones I know I can genuinely rely on, and who rather wisely have always managed to remain high above this stupid shit. So if you're one of those people, and if you're reading this it's likely that you are, thanks. Please don't change.

I finally nuked my Twitter account completely.

There are a few main reasons for this, and I'd like to talk about them a bit today.

Firstly, Elon Musk's idiotic changes to the terms of the Twitter API, which has priced literally everyone out of being able to use it, have made the platform next to useless as a means of automatically sharing your work to an audience that supposedly signed up to follow your updates. It's both hilarious and tragic to see company after company sharing news posts that effectively say "lol, fuck Twitter".

Secondly, my previous justification of keeping my Twitter account around for the sake of friends and contacts just doesn't really feel like it's… justification any more. The friends in question rarely bother to get in contact, and there are other means for professional contacts to get in touch.

Thirdly, I'm just fucking sick of the most likely response you get to posting literally anything on there being vitriol and hate.

On the latter point, I recently posted an article about my negative experiences trying Ubisoft's Riders Republic via PlayStation Plus. The gist of the article, if you're one of those Internet denizens whose attention span has been shot too much to bother clicking on a link, was that the game was designed in such a way that it is genuinely insulting to the intelligence of anyone over the age of about 12. It doesn't let you just play; instead, you're bombarded with hours of mandatory tutorials and obnoxious zoomer slang, and this was enough to make me not even want to bother seeing if the game "got good" later.

I think this is something worth talking about, because it's the first time that I, as a 42 year old video game enthusiast who has been involved in the medium since the Atari days, felt completely alienated by a brand new, supposedly mainstream game. So I talked about it. Then I shared that article on Twitter.

One of the first responses I got was from someone who yelled at me, based entirely on the assumption that I'd said the exact opposite to what I'd actually written in the article. He'd obviously read the headline, made an assumption and then decided to shoot his dribbling, zit-encrusted mouth off at me, despite it taking nothing more than a single click and a minute or two of reading for anyone to see that he was talking complete horseshit. But you can bet anyone who "liked" his dumbshit comment wouldn't go and check whether or not he was right.

I spent a few hours last night and this morning feeling stressed and anxious about this. But then it just sort of dawned on me: fuck it. Why the fuck should I care what some obnoxious cunt on the Internet thinks? Why the fuck should I let one idiot have such power over my mental wellbeing, based entirely on the fact he's too much of a lazy shit to actually read something I wrote?

And the answer to that is that I shouldn't care; I shouldn't let one idiot do that. And since Twitter is the primary means of allowing idiots to do that, it needs to go. Completely. So it has.

On a related note, this news isn't finalised or official as yet, but it's pretty much confirmed that as of the beginning of July, I will be getting out of the professional "content creation" (ugh) game completely.

I won't go into details for now because things are still being hammered out, but suffice to say for now that it's nothing anyone needs to worry about — I'm simply changing my professional role in such a way that it means I can focus my attention entirely on the Evercade project, which I'm incredibly passionate about and is something where I feel genuinely valued by both my colleagues and by my "audience", such as they are.

I'm both happy and sad about this. I'm happy because it means that I can focus my professional life on something that I love, and because it means my free time will genuinely, completely be my own again. No more will I find myself "having" to play something for the sake of timely coverage; instead, I can just enjoy things at my own pace, and I'm really looking forward to that.

I'm sad, however, because I spent so much of my early life desperately wanting to follow in my brother's footsteps and be part of the games press — and yet by the time I actually managed to get there, it had changed irreversibly from what it used to be. And it only got worse from there.

Again, I won't go into details for now, as that's something to talk about in more detail once everything here has been finalised. But I'll say again, it's nothing to worry about — I'm proud of what I've worked on to date, will continue to work on things like this until the beginning of July, and this change is my decision rather than anyone else's.

I'm just tired. So very tired of "content creation" being such a completely thankless task. The modern Internet has set up a completely adversarial relationship between writers and their audiences, exemplified by the Twitter exchange I described above, and that is emphatically not why I got into this.

I got into writing about games because I love them. I got into games writing because I think they're culturally important. I got into games writing because I think despite that cultural importance, they're not being written about and analysed in anywhere near the depth they deserve.

And I got into games writing because while the big, dumb, obnoxious games like the aforementioned Riders Republic get to ride the wave of commercial success regardless of how shit they are, there are myriad games released literally every day that run the risk of languishing in obscurity without people telling others about them.

The trouble is, I've discovered over the last decade and a half or so, is that no-one really seems to actually care. Online, "content" is piss in the wind. It's only relevant for the day it's posted — if you're lucky enough to get anyone to notice it in the first place — and it's fucking impossible to get people to give a shit about something after the fact, unless, as I've seen on MoeGamer, you're literally the only person to have written something meaningful on a particular topic. (In my case, sex sim Honey Select Unlimited.)

Google is flooded by manipulative, exploitative, SEO-optimised sites posting vacuous individual "guide" articles for things they don't care about for no other reason than it brings in the clicks. And no-one at any point in the process gives a shit; the average Internet user doesn't have enough in the way of critical thinking skills to see the cynical way all this has been set up, and the writers at the sites themselves don't give a toss as long as the numbers go up.

All of this is the fault of everyone who has normalised the idea of "consuming content" rather than "reading interesting articles" and the like. You, collectively, have ruined both the games press specifically, and the broader Internet in general.

It's demoralising and infuriating, and if you've been around all this for as long as I have, seeing the way things have been going, it should be no surprise that I very much feel like stepping down from it all.

And so that's what I'm doing. From hereon, my professional work will be in something that actually matters, that I care about — and that other people actually care about, too. I suspect I'll be a lot happier as a result, but I can't help but feel a bit bad about that dream young me once had, and how it was never really possible.

I'm completely burnt out with the intellectually, creatively and morally bankrupt world of clickbait.

Today's post is inspired by a few things. Firstly, the culture of mistrust I wrote about the other day. Secondly, a YouTuber that my wife Andie and I used to like resorting to "I MADE THE MOST VIRAL TIKTOK RECIPES!" format. (Andie doesn't have a problem with this. I emphatically do, as will become clear shortly.) And thirdly, some of the outright lies I've read online today while attempting to find a perfectly simple piece of information.

Let's address these one at a time, as each of them are symptomatic of something slightly different.

I Played 100 Days of Viral TikTok Recipes

Photo by Karley Saagi on Pexels.com

As someone who does YouTube as a hobby, it's infuriating to see the supposed "professionals" fall into a rut of simply baiting The Algorithm with the exact same types of "content" all day, every day.

I Played 100 Days of [Game]. I Made Viral TikTok Recipes. This is the Worst [x] Ever. Thrifting with My Completely Charisma-Free Mom.

There's stuff on YouTube that I like and continue to watch. But this is the stuff that tends to languish in the wake of TOP CRINGE COMPILATIONS!! and FUNNIEST TIKTOKS I COULD FIND!! And this pisses me off. Because it demonstrates a complete and utter lack of creativity.

Yes, one could argue that there's at least some creativity at play in editing these videos and picking the material to use in them — but even then, they're incredibly predictable, regardless of who they are. You can expect to hear the Metal Gear alert noise, Kevin MacLeod's Local Forecast, that "anime oooooh" noise in a significant proportion of popular videos out there, and you'll see all the same visual tricks, too — jump cuts, crash zooms with a red tint on the screen and heavy screen shake, "A Few Moments Later" SpongeBob memes.

It's infuriating. Like, it makes me genuinely angry. I know it shouldn't. I know it's dumb to get angry at people following trends. But it really does make me legitimately furious.

Why? Because I know there are lots of people working their arses off to make quality YouTube videos (note: not "content") and getting very little reward, relatively speaking for doing so. Instead, the endless assembly line of identikit Content continues to churn, cluttering up everyone's YouTube feeds with worthless garbage that provides precisely 0% more cultural enrichment value than simply staring at the wall for 12 minutes.

It particularly sucks to see video makers I used to like resort to this sort of thing — but I guess if you're making a job out of it, it becomes an unfortunate necessity after a while. For every viewer like me who unsubscribes from a channel once it becomes a clickbait factory, it seems at least a hundred more take my place. So there's zero incentive to change.

The PS5 Pro's release date has NOT been "revealed"

Photo by lil artsy on Pexels.com

Earlier today, Andie and I were talking about how long various consoles were on the market, and as part of this discussion we looked up the release dates of the PlayStation 4 and PlayStation 5, pondering if and when a PS6 might ever be a thing — and if it would have a disc drive, which was the main point of our conversation.

When Googling the latter case, I was promptly confronted by a wall of articles that claimed the PS5 Pro's release date had been "revealed".

Needless to say, it had not been revealed. Instead, what had happened was a single gaming site that no-one had ever heard of had claimed that "insider sources" (anonymous, of course) had "confirmed" the PS5 Pro was "in development" and would "probably" release in "late 2024". This had then been parroted pretty much verbatim (albeit with some variation in the supposedly "revealed" release date) by a variety of other gaming sites you've never heard of, and this had happened so much that Google had figured it was worth showing to anyone who was searching for a simple piece of information: the actual, real PS5's release date. You know, the one where a product that actually exists was actually released.

Essentially, what we ended up with was a page of search results that were nothing but speculation at best, outright lies at worst. And there will be no consequences whatsoever for any of the sites that were engaging in this behaviour; in fact, they will almost certainly have been rewarded with happy big traffic numbers, and you can bet those pages have ads coming out the wazoo on them, too.

As someone who, as a child, had aspirations of joining the games press, and hoped he would be able to do that more than pretty much anything in the world, this is heartbreaking to see. And it's doubly frustrating when I run a site on which our writers take pride in composing honest, thoughtful, well-researched pieces rather than simply rushing to jump on the latest trend in order to squeeze out another few cents of ad revenue.

How to find all the blue medallions in Resident Evil 4 Remake

Photo by Negative Space on Pexels.com

Speaking of which, one trend which was just starting to take hold when I left USgamer in 2014 was the odious rise of "guide content". For the unfamiliar, this is an SEO-baiting tactic in which sites post individual articles that supposedly answer each and every possible question people on Google might have about anything vaguely relevant and popular.

It's a completely unsustainable approach to "content generation", particularly if you have any standards about the quality of the articles on your site whatsoever, and it means that, again, if you're searching for specific pieces of information, you have to wade through 500 sites that have clickbaited their way to the top of Google's search results, with no guarantee that their information is reliable or helpful.

I'll give you an example. Prior to picking up my PS5, I was curious how the "PS4 Boost" mode worked. This is where the PS5 is able to run certain appropriately updated PS4 games with better performance than the original PS4 (and in some cases, PS4 Pro) would have been capable of.

The things I were curious about were simple: did this work with all PS4 games, or just select ones, and did I have to do anything to make it work?

The answers to these questions, by the way, are "no" and "no".

While attempting to uncover these simple answers, I stumbled across a full-blown, surprisingly lengthy article entitled "How to Enable PS5 Game Boost". Please recall that the answer to the question "do you have to do anything to make Boost mode work?" is "no", and then marvel at the fact that multiple sites, not just the one I found, managed to spin this simple answer out into at least 600 words of complete garbage, because you need at least 600 words for SEO purposes, don't you know.

I'm so tired of this. To the layman, it might seem like it's very convenient. But as someone who has worked in the commercial press and now works on the more "indie" side of things, it's infuriating, because I know these articles do not exist out of a desire to be helpful. As with all other clickbait — because that's what these articles are — the aim is simple: gain traffic, and, by extension, ad revenue.

I'm so tired. So tired. The Internet was an exciting place when I was a kid and everyone was just getting to know it. Now, it's nothing more than a mindless, soulless content factory where everyone is bidding for your attention so they can inject yet more ads directly into your eyeballs.

There are little havens where this isn't the case, of course. But they become more and more difficult to find with each passing day. And it honestly worries me quite a bit.

But at this point, it's also hard to know what to do, if anything. If I criticise this sort of thing, no-one listens. (I'm writing this today largely to vent my own spleen rather than to convince anyone else.) If I give up and engage in it myself just to join the rat race, I'm part of the problem. And if I abandon the Internet entirely, I deprive myself of something that is still, in some ways, a useful resource — and in some other ways, an essential utility for modern life.

So I guess I'll keep doing what I always do. Do my own thing, occasionally complain about how much everything else sucks, then repeat until my inevitable death from a brain aneurysm.

Today's culture of perpetual mistrust is exhausting.

The other day, I received an SMS text message. This in itself was fairly unusual, as the only texts I tend to get these days are automated confirmations of deliveries and suchlike, but there was another layer of unusual to it.

"Hi mum," the text said. "My phone's not working, so please contact me on WhatsApp at [number] xxx".

Initially, I thought this might be an honest-to-goodness wrong number, which is a phenomenon that used to be widespread, but today, where we tend to do everything via pre-populated contact lists, doesn't tend to happen much. Something about it made me feel a bit suspicious, though, so I decided to Google the text of the message.

Sure enough, it was a scam. I was both disappointed and unsurprised to discover this, but it got me thinking: I used to be someone who really, honestly wanted to believe the best about my fellow man, but these days, it feels nigh-impossible to trust almost anything you see.

That "wrong number" is actually a scammer trying to get you to send them money, or to steal your personal information. That heartwarming post you saw on social media is actually a viral marketing campaign. That "look at me I'm so empowered" sex worker doing hot tub streams on Twitch is actually being forced into exploitation by darker forces working behind the scenes rather than because she wants to.

It's exhausting to think that, more often than not, these days what you see is most definitely not what you get. The world feels like a darker place that is full of mistrust, and aside from the necessity for constant vigilance being very tiring, it also makes it difficult for those of us who do want to go about our business in a genuinely honest sort of way.

You see it everywhere. Creative types being forced to churn out "content" with clickbait titles just to get eyes on their work. Workplaces and brands jumping on silly trends like TikTok for no discernible reason other than "it's popular, so we should be seen to be doing it". The growth in various forms of AI-generated text, images and sounds making misinformation and lies easier to spread than ever before.

On top of all that, the services we've come to increasingly rely on over the years actively make themselves worse over time, and we just sit back and take it. For example, it used to be that I could click "Publish" on this post and it would automatically share it to my friends on Facebook and Twitter, but that's not possible any more because of supposed "improvements" that both of those services have made.

This happens outside the online sphere, too. My last car I bought was worse than my previous one in terms of the features it had, but cost more. This despite me telling the car salesman to their face that I wanted to spend "about the same" on the new vehicle and have the same features.

And no-one seems particularly bothered by all this. I mean, sure, people comment on it occasionally, but no-one actually does anything about it. They keep posting their wacky MidJourney images, increasingly believing that "they" created the image through stringing words together. Scam text messages are a way of life, with people just shrugging at them rather than attempting to report them.

And those supposed to be "in charge" don't do anything anyway, so why bother? There's a house down the road from us whose front garden is constantly filled with obviously stolen motorcycles, which local kids can frequently be seen riding around making a nuisance of themselves on, without wearing any sort of safety gear or having any concern for the people around them.

It increasingly feels like we are a people blighted by absolute apathy and laziness, and despite countless warnings from dystopian popular media and the arts over the years, no-one really cares. So long as you have your content to consume and your vacuous "approval" of your fake life on social media from other fake people living fake existences, nothing seems to matter to anyone.

I'm really fed up of it. And it doesn't feel like there's a way to escape from it all. Because this isn't just "an Internet thing" any more. It's a "this is the world we live in now" thing.