Dear reader, I'm sure you're familiar by now with the concept of "shrinkflation": the idea that, as time goes on, things get progressively more expensive and, roughly proportionately, progressively worse quality at the same time. If you've ever eaten something that promised the "Same Great Taste" only to discover that it was not, in fact, the Same Great Taste as the thing you used to like, you have probably encountered a form of this.
But there is another issue which I'm not sure is quite the same thing. It's definitely related, but I'm not sure it's exactly the same thing. It doesn't really matter. Anyway, what I'm talking about is the fact that Digestive biscuits that are more elaborate than "chocolate" are smaller than standard plain and chocolate Digestives.
I spotted this a while back with the caramel ones, which are very nice. I'm pretty certain they used to be the same size as a regular Digestive, but now their diameter is noticeably and significantly smaller.
Why is this? I suspect the answer is simple: to make the thing with the more elaborate recipe have the same number of calories as the old thing. Indeed, this is the case with both the caramel and the new "Jaffa Cake" Digestives (very disappointing, by the way — they might as well have just called these "Chocolate Orange" flavour, but then gullible idiots like me would probably be less likely to pick them up and go "ooh, Jaffa Cake Digestives, those sound nice" and buy them) and, looking on the McVities website, it is also true for the new "Seriously Chocolatey" variety, which is basically a chocolate digestive with a chocolate chip, cocoa-y biscuit instead of a regular Digestive. All of these varieties, along with the common-or-garden chocolate Digestive, have approximately 80 calories per biscuit.
If we look at the calories per 100g, the picture should become clearer. Regular-ass chocolate Digestives are 496 calories per 100g, caramel ones are… hang on a minute, 479? And the Jaffa Cake ones are 478?
This leads me to the conclusion that, presumably, the extra bit of filling in caramel and Jaffa Cake digestives makes them weigh a little more than a regular Digestive, hence their size has been reduced to compensate, and that, in turn, makes them the same number of calories per biscuit as a regular chocolate Digestive. Does that work? My maths isn't functional enough this evening to calculate if that makes sense.
But anyway! It's not the point! When I have a Digestive, I want it to be a honking great biscuit that is eminently suitable for dunking in a cup of hot liquid! Regular Digestives are just the right size for your average mug in that you can dunk them without there being a lot of clearance around the outside, making it less likely that you will accidentally drop the whole thing. The smaller ones are far too small for this purpose.
If the answer to this is some misguided attempt to make all Digestives equal in terms of calories and thus make people assume they are equally "healthy" — to that I say they are biscuits! Anyone eating a biscuit is not concerned with being healthy at that exact moment in time! Consequently, I also suggest that it is okay for a more elaborate biscuit to weigh a little more and have more calories than its more common counterpart! If you really want to have a biscuit and kid yourself that you're "being healthy", the Rich Teas — and, if you really hate yourself, Snack-a-Jacks — are right over there!
In a funny way, this reminds me of the time back when the iPad first launched, when "HD" versions of apps would cost £5 more because they had more pixels in them, despite being functionally (and often aesthetically) identical. It's all part of the tapestry of dark patterns that Capitalism™ uses to squeeze money out of us. And I should probably feel bad that it works on me.
Still, caramel Digestives are nice, even if the Jaffa Cake ones are a bit disappointing. Biscuits!
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