#oneaday Day 791: The better thing shouldn't be smaller

Dear reader, I'm sure you're familiar by now with the concept of "shrinkflation": the idea that, as time goes on, things get progressively more expensive and, roughly proportionately, progressively worse quality at the same time. If you've ever eaten something that promised the "Same Great Taste" only to discover that it was not, in fact, the Same Great Taste as the thing you used to like, you have probably encountered a form of this.

But there is another issue which I'm not sure is quite the same thing. It's definitely related, but I'm not sure it's exactly the same thing. It doesn't really matter. Anyway, what I'm talking about is the fact that Digestive biscuits that are more elaborate than "chocolate" are smaller than standard plain and chocolate Digestives.

I spotted this a while back with the caramel ones, which are very nice. I'm pretty certain they used to be the same size as a regular Digestive, but now their diameter is noticeably and significantly smaller.

Why is this? I suspect the answer is simple: to make the thing with the more elaborate recipe have the same number of calories as the old thing. Indeed, this is the case with both the caramel and the new "Jaffa Cake" Digestives (very disappointing, by the way — they might as well have just called these "Chocolate Orange" flavour, but then gullible idiots like me would probably be less likely to pick them up and go "ooh, Jaffa Cake Digestives, those sound nice" and buy them) and, looking on the McVities website, it is also true for the new "Seriously Chocolatey" variety, which is basically a chocolate digestive with a chocolate chip, cocoa-y biscuit instead of a regular Digestive. All of these varieties, along with the common-or-garden chocolate Digestive, have approximately 80 calories per biscuit.

If we look at the calories per 100g, the picture should become clearer. Regular-ass chocolate Digestives are 496 calories per 100g, caramel ones are… hang on a minute, 479? And the Jaffa Cake ones are 478?

This leads me to the conclusion that, presumably, the extra bit of filling in caramel and Jaffa Cake digestives makes them weigh a little more than a regular Digestive, hence their size has been reduced to compensate, and that, in turn, makes them the same number of calories per biscuit as a regular chocolate Digestive. Does that work? My maths isn't functional enough this evening to calculate if that makes sense.

But anyway! It's not the point! When I have a Digestive, I want it to be a honking great biscuit that is eminently suitable for dunking in a cup of hot liquid! Regular Digestives are just the right size for your average mug in that you can dunk them without there being a lot of clearance around the outside, making it less likely that you will accidentally drop the whole thing. The smaller ones are far too small for this purpose.

If the answer to this is some misguided attempt to make all Digestives equal in terms of calories and thus make people assume they are equally "healthy" — to that I say they are biscuits! Anyone eating a biscuit is not concerned with being healthy at that exact moment in time! Consequently, I also suggest that it is okay for a more elaborate biscuit to weigh a little more and have more calories than its more common counterpart! If you really want to have a biscuit and kid yourself that you're "being healthy", the Rich Teas — and, if you really hate yourself, Snack-a-Jacks — are right over there!

In a funny way, this reminds me of the time back when the iPad first launched, when "HD" versions of apps would cost £5 more because they had more pixels in them, despite being functionally (and often aesthetically) identical. It's all part of the tapestry of dark patterns that Capitalism™ uses to squeeze money out of us. And I should probably feel bad that it works on me.

Still, caramel Digestives are nice, even if the Jaffa Cake ones are a bit disappointing. Biscuits!


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#oneaday Day 566: The Top Arbitrary Number of Quintessentially British Foods

This post is largely aimed at my American readers out there — you know who you are. (Largely because you live in America.) I thought you might be interested to know an arbitrary number of the things that we have over here in Britainland that are considered edible. Some of them you may have come across before, some of them you may not. So without further ado, let us jump into the list.

Bovril

You've probably heard of Marmite, the thick, brown, goopy substance that supposedly you either love or hate. Well, its bastard sibling is Bovril, which rather than being made from "yeast extract", whatever that is, is apparently made from beef. What you end up with is a thick black tar that supposedly tastes of beef but more accurately tastes "of black" and has a propensity to burn the roof of your mouth off if you have too much at once. It's good on toast. It's especially good on toast when dipped into Heinz tomato soup. You can also make it into a drink, which is inadvisable unless you like a mug full of black, salty, slightly beefy water.

Biscuits

What you know as "cookies". You may have the awesomeness that are Chips Ahoy! but we have a wide selection of biscuits that are firmly ingrained into our culture. We have the bourbon cream, for example, which is two chocolatey biscuits with a layer of chocolatey creamy stuff in between and no actual Bourbon involved. We have the custard cream, which is like a bourbon only more square and vanilla-y. We have the jammie dodger, which is another two-layer biscuit with jam in the middle. And we have Rich Teas, which are rubbish until you dunk them into a hot beverage or squish melted marshmallows between them.

Fish and Chips

Plenty of places in the States sell fish and chips, but you haven't had it the truly British way unless you follow several steps in the process. Firstly, get a portion of chips that is enough for at least three people and put it in some paper. Then smother it in enough salt to give a midget an immediate heart attack. Then drown it in vinegar. Then slap a large, greasy, wet battered fish on top of it. Then wrap it up into a neat little parcel and admire as the grease seeps through the paper. The key element of British fish and chips is the size of the portion. If you can finish a portion, the portion wasn't big enough. There is also generally an inversely-proportional relationship between the price of a portion of chips and the amount they will give you. The cheaper the chips are at the chip shop, the bigger the portions will be.

Curry Sauce

Companion to the above, the slightly-lumpy brown-green-yellow curry sauce that is on offer in most chippies is the perfect companion to your carb overload. It may look like someone has just blown chunks over your bag of chips, but it's a one-way ticket to spicy heaven.

Indian Takeaway

British takeaways are something else. You may have had a curry from your local Indian, but you haven't had it properly until you've had it from a dodgy British takeaway — the kind of place that sells dishes like the entertainingly non-specific "meat curry". Also, when a dish says it's "hot", it means it. A vindaloo will probably blow your head off. And having a drink won't help.

Proper Chocolate

You have chocolate, sure. But you don't have our chocolate, which is just better. From the immensely calorific Yorkie bars (which still somehow manage to get away with marketing themselves as "not for girls") to the legendary Cadbury's chocolate, we sure know how to do it properly.

HP Sauce

HP Sauce is the perfect condiment that goes with pretty much anything and even makes a good sandwich by itself. (On bread, obviously.) It has a taste that is impossible to describe except through the word "brown". It tastes like brown sauce. Because it is brown sauce. Try it on bacon or sausage sandwiches for the perfect breakfast, or dribbled over baked beans to give them a pleasingly spicy kick.

I hope that's educated you on British cuisine. Next time you pay us a visit, remember to give them a try.