Walls have introduced a "new recipe" on their Feast ice cream, probably one of the most longstanding ice creams there has been. Feasts were around in the '80s when I was first aware of ice cream, and they are still around today. Only now they are, for what I believe is the first time, different to what they used to be.
For anyone unfamiliar with a Feast, the original incarnation of them was a chocolate ice lolly with crunchy biscuit pieces embedded in the chocolate, and inside the chocolate shell was chocolate ice cream, which surrounded a hard chocolate core. Much like a Cadbury's Creme Egg, I'm sure people had their own ways of eating a Feast, but I always liked to flake the chocolate outer off, then eat the ice cream, then have the hard chocolate core as the grand finale.
Now, though, they have changed. Now you still have the chocolate outer with the crunchy bits embedded, but the chocolate ice cream has been replaced with vanilla, and the hard chocolate core has been replaced with a chocolate hazelnut core that appears to occupy a curious state somewhere between liquid and solid. It sticks to the lolly stick and retains its shape, but it doesn't have the satisfying "snap" that the old hard chocolate core did; it's more chewy and sticky.
Taken on its own terms, the new Feast is not an unpleasant experience to eat. Chocolate, vanilla and hazelnut is a good combination, and they work together. But I'm not sure they should have replaced the basic Feast model with it. The original Feast was a classic, and one of my favourite ice creams, and now it appears that it's just Not A Thing any more, because this "new recipe" has seemingly replaced the old one. At least they haven't had the gall to keep calling it "Feast Original", because, well, it's not original any more.
Apparently there is also a Feast Caramel now, which replaces the new hazelnut core with a caramel sauce centre, and I can see that being pretty good. But, again, I feel like it's not really a Feast as we once new it; the hard chocolate core was a central (no pun intended) part of the Feast's identity, and I'm not entirely sure why it has been taken away, rather than being positioned as a new variant called "Feast Hazelnut" or something. Did we have to lose the classic "Feast Original" for this?
There are, as you might expect, some people online who are absolutely furious about this. I wouldn't put myself in that category, as I found the new Feasts perfectly tasty — they're just not what I expected from a Feast, and it seems strange and confusing that they would make this change now, after so long of them being the same thing.
The common assumption, of course, is that this is an instance of enshittification, but I'm not sure that is the case; perhaps the vanilla ice cream is cheaper than the chocolate ice cream, and perhaps the chocolate hazelnut half-sauce-half-solid otherworldly substance in the middle is cheaper than a hard lump of chocolate, but I have no real way of knowing that. I'm just a bit sad to see something I've enjoyed since childhood feel the need to change fairly drastically for reasons that are not entirely clear.
Oh well. These things happen, I guess. This is, it seems, what a Feast is now. Although apparently Aldi do a good clone of the original Feast, known as Fiesta. Might have to track some of those down…
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