Social media was often positioned to us as being like a "global town square", where people from all walks of life and backgrounds could come together and argue about who was the best girl in Evangelion. Over time, I think we can say that experiment… hasn't exactly worked quite as intended.
I mean, sure. I won't deny that my various dalliances with social media — particularly the "public-facing" kind such as Twitter (as it was before… what it is now) and Bluesky — have exposed me to people I might not have otherwise had the opportunity to get to know, and even allowed me to make some friends… I think, anyway.
But sometimes I find myself wondering if there's a reason I might not have come into contact with certain types of people were it not for the "global town square" nature of public-facing social media. I am starting to feel, looking at my Bluesky feed, like I felt when I first fell out of love with Twitter. It feels less about the conversation, sharing and making new friends, and more about performatively saying the right things in order to ensure that you are seen as a "good person" with the "correct" opinions. And I'm really fuckin' tired of that shit.
I won't go into specific examples right now, because that will date this post immediately — plus I'm not altogether keen in getting embroiled in the current "discussions", however indirectly — but suffice it to say for the moment that as soon as you start feeling genuine trepidation about saying certain things, lest the Mob pounce on you for something you might not have actually intended from what you said, then that's the time you should probably start thinking about how you are using social media, and how you might be able to make it better for yourself.
The simple answer is, of course, mute, unfollow or even block the people who are making you feel that way. On Bluesky in particular, the "nuclear block" function means that it is hard (though not impossible) for anyone you have blocked to check up on what you are saying. But on the other hand, I feel like blocking sends a certain message that perhaps isn't exactly what you intend; there's an inherent message of disapproval to it that might not be what you want to say; the same is true for unfollowing, to an arguably slightly lesser extent.
Probably the subtlest approach you can take is just to mute someone who is irritating you, but who you don't particularly want to send that message of disapproval to by blocking them. No-one knows when you've muted them, and you don't see their posts come up in your feed; you may, however, see that there have been posts from accounts you have muted, and the temptation is always to click that thing to see exactly what people have been saying. It's rarely anything worthwhile, and yet still we click. We always must click.
The trouble I find is that a lot of the absolute most insufferable people on social media are also people that I originally followed because I'm interested in the thing that their account suggested was their main interest! But at some point you have to ask the question: "am I still following this person out of a sense of obligation or the increasingly vain hope that they will post about the thing I followed them for, or because I want to see what they are actually posting on an hourly basis?" If the answer is the former, unfollowing or muting them is probably a good idea. Particularly if they aren't following you, in which case they probably won't even notice your absence.
But then that can, itself, be a bit disheartening. It can sometimes be frustrating to post something that I've worked hard on over on Bluesky and it seemingly pass by completely unnoticed, and then post some inane throwaway reply to someone about AI boosters being garbage people and get non-stop notifications of people liking and reposting that ultimately meaningless message for the next three days.
I think I'm just not built for social media. But, paradoxically, it's one of the only means I feel like I have of being able to connect with other people these days. And it sucks that it's that way. The alternative is just being alone, and I don't really want to do that — because I feel like I've proven beyond a doubt over the course of the last few years that if I just disappear quietly, absolutely no-one seems to notice or gives a shit.
And so, ever onward, until the end of time, I Post. Not because I want to, or because I enjoy it, but because I feel like I have to; like that is the only option to prove one's existence.
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