
It emerged today that the entire Features team of the gaming website TheGamer has been laid off, after owner Valnet decided that it likes money more than having actual employees who are capable of writing.
I'll admit that I was never a particular fan of TheGamer for a variety of reasons, but regardless of my own personal feelings about the site, this sucks. It's the latest instance of something that has continued to suck for a while now, with even big names of the games journalism industry — if such a thing even exists any more — suffering widespread layoffs, cutbacks and significant worsening of what they offer for their audiences. Enshittification, if you will. And yes, even longstanding behemoths like IGN and Eurogamer have been subject to this. According to VideoGamesChronicle and PressEngine, more than 1,200 journalists have left the business entirely in just the last two years — and that's not taking freelancers into account. (That puts the figure nearer 4,000.)
Honestly, seeing this happen to TheGamer isn't a surprise, though. This is just what the site's owner, Valnet, does. They buy up sites that were once successful, rip out everything that made them distinctive and unique — i.e. the people who worked hard on establishing the site's identity — then proceed to replace everything with slop. I would not be surprised at all if in short order we start seeing casino advertorials and AI-generated garbage on what remains of TheGamer.
Valnet and their big rival, Gamurs, are a scourge on what was once a thriving sector. They both take this model: they buy "verticals" (ugh) that they want to add to their portfolio, and then think that just because they now own, say, Polygon, that they have unlocked an infinite money glitch. But they have not — for a variety of reasons, not which is the model on which ad-supported commercial games journalism has been forced to operate for years now.
This article by Luke Plunkett of Aftermath sums it up nicely: these sites had been stuck in operating in the same way as 2000s-era Kotaku, which is to post as much as possible, as often as possible, and it didn't matter too much if nothing of any real substance was being said. It was all about the content.
I've been through this, too. During my time on both GamePro and USgamer, I was specifically hired to be someone who operated on a different time zone to the rest of the staff, with my responsibility being to ensure that there were things ready to read on the site by the time North America woke up. These typically end up being "news" posts, which, in the churn of having to produce so much content every day, often end up being little more than you could learn from just following a company's social media account or signing up to their mailing list.
"Guide content", that odious practice where every single site has to have 5,000 articles explaining every minutiae of every hot new game (and often badly, to boot), is also at play here, with the entire Internet gradually being flooded by "what is today's Wordle solution?" posts, individual articles explaining each and every shrine in The Legend of Zelda (often badly) and inconclusive, vapid answers to questions no-one was really asking with any great seriousness. It's all about the pursuit of endless, relentless content, and it doesn't matter if it's any good or not, it just has to be fresh, constantly updated and now.
And it sucks! It's not doing anyone any good! It's not making the writers on these sites look good, it doesn't make the games they're covering look good, it doesn't make the site look good, and it doesn't inform the readership of anything worthwhile. It just means those readers have something new to scroll through every time they refresh the page while they're staring, glassy-eyed, at their phone for the 14th consecutive hour that day.
It sucks that it has to be this way, too, because the presence of a specialist press is important. The idea that we might, one day, be completely without a games press altogether is absolutely baffling, but with every round of layoffs like the one we've seen today, we get closer to that dystopia.
Reader-supported sites such as Aftermath, 404 Media (not games, but relevant) and Giant Bomb are doing great work, but it remains to be seen how sustainable that model is — particularly as so many of the bloody things are starting to pop up that it is no longer possible or affordable for anyone to be "widely read" when it comes to good-quality games coverage. That's not necessarily a bad thing, given that back in the '80s and '90s we tended to be loyal to individual magazines rather than reading all of them, but it's a big shift in how the Internet has traditionally worked.
I don't even know what to think any more. It's bleak out there. And I wonder if it's ever going to get better again. I just want to have some fun websites to read again, by people who know their craft and are passionate about it. We used to have that — why can't we have that again? Why can't we have 1up.com again?
Those are rhetorical questions.
Want to read my thoughts on various video games, visual novels and other popular culture things? Stop by MoeGamer.net, my site for all things fun where I am generally a lot more cheerful. And if you fancy watching some vids on classic games, drop by my YouTube channel.
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