LOS ANGELES, June 06, 2011 — GeneriCon is today proud to announce its announcement of an announcement at the world's largest electronic entertainment expo — E3! The announcement is for a top secret project that will not be revealed at E3, but the announcement will not reveal what that project is — rather, it will reveal when to expect the announcement of the project!
"I'm tremendously excited about this announcement," said Papa Bear, CEO of GeneriCon. "Our 15 years of experience at teasing the industry is sure to pay off this E3 when we build up to absolutely nothing of any substance whatsoever. They'll be begging for more by the time we're finished — but they're not going to get it!"
GeneriCon's announcement ceremony will feature a special appearance by the Cirque de la Lune, a fraternity of performing minstrels from Paragon City who have not yet realized that they are fictional constructs born from the imagination of massively multiplayer online RPG players. Supporting Cirque de la Lune will be a troupe of performing badgers and the worlds most synchronized brigade of elephants.
"The practice of announcing a new project at E3 is passé," said Julian Ivanov, VP of Commercial, Corporate and Certifiable Communications. "We are revolutionizing the practice of announcements. After this E3, people will be wondering whether they should even bother attending the show in the first place, so little will actually be revealed on the show floor. But the answer is simple, of course — come to see our elephants."
Visit GeneriCon's booth on the show floor, booth number 6969, to see absolutely nothing whatsoever. Private media showings, including exclusive reveals, can be arranged by emailing suckitup@genericon.com.
ABOUT GENERICON
Founded in 1996 by the son of an advertising legend and a Belgian, GeneriCon has since proven itself to be a world leader in the field of PR and marketing teasers as well as having the highest staff turnover of any company in history. Despite ample coverage from the press, consumers have not yet noticed that the company is yet to release an actual product onto the market.
CAUTIONARY NOTE REGARDING FORWARD-LOOKING STATEMENTS
From time to time, GeneriCon may use statements such as "will", "might", "should", "hope to", "want to", "intend to", "will possibly", "maybe might", "probably", "definitely will", "definitely won't", "possibly will", "almost certainly will", "absolutely, positively, totally will", "really wish we could", "have extremely good intentions to", or "think we might just". These statements should not be taken as official confirmation of an intent to do anything at all and, in fact, it's probably safer if you just ignore them altogether, just like you're ignoring this whole paragraph because it waffles on forever and ever and doesn't really make any sense. GeneriCon reserves the right to decline all knowledge of the use of any forward-looking statements at any time, even if they were on the record and appear on audio or visual evidence, because you probably just made it up because that's what journalists do, isn't it? Any use of forward-looking statements is not admissible in a court of law and is not an admission of liability should someone come to injury as a result of waiting for a non-existent product. All rights reserved, except the ones which might cost us money.
Shopping's a bit rubbish in the 21st century, isn't it? You have to drive all the way somewhere, pay a billion pounds to park and then walk around a bunch of shops that don't necessarily have the thing you're looking for in the first place and you just know that you should have phoned ahead to see if they had that thing and you didn't and blah.
Have I told you about The Squadron of Shame? If you're a long-time reader, then I probably have, several times. But if you're here by chance, you might not be familiar with our little group.
Life brings with it a number of learning experiences, and you store these pieces of information away in your dome-like for future reference, ready for subconscious recall at any available opportunity. Some of these pieces of information are, of course, complete nonsense and have absolutely no basis in scientific fact, but you become convinced of them anyway.
Computers are bloody clever sometimes. It's almost as if the people who designed them know that you're going to fuck things up sometimes and put in various fail-safes to ensure that you can de-fuck yourself in most circumstances, barring catastrophic hardware failure. Having been a Mac user for quite a while, I've got used to using Time Machine to recover things that I've deleted (often as a space-saving measure) but I hadn't used Windows 7 that much until I got my new PC a short while back.
This won't be news to any of you, but sometimes in the games industry, you find out things and you're not allowed to talk about them. The technical terminology for this is an "NDA" or non-disclosure agreement, or an embargo preventing publication of something until a particular time.
So! I'm not dead. More to the point, I finished the whole Bupa 10K race today without even coming close to death, so I count that as a victory. I somehow even managed to cover 10K in less time than I have done in the past despite not running the whole thing. I attribute this mostly to the fact that London is quite flat, whereas the 10K distance I practiced on has a fucking great hill at roughly the 5K mark, exactly where you don't want it.
Ominous title, I know. But given that I'm running a 10K tomorrow, it's entirely possible it might be true. Okay, it probably won't be true. But it's an eye-catching title if nothing else.
It's been a very long time since a game has genuinely gobsmacked me with its obvious technological marvellousness, but The Witcher 2 has gone and done a sterling job of it so far. I beat the first game this morning and enjoyed it so much I wanted to go straight on to the sequel, which I'd had the foresight to download in advance from Good Old Games.
So, let's take stock of a few things. It's now over a year since my life broke, and it's still not back together again. Some days that eventual goal of getting "back on track" feels a million miles away, over a range of insurmountable obstacles and, after all that, hanging tantalisingly just out of reach over a pit of spikes with scorpions on the ends of them. (Pretty redundant, I know, but hey, I didn't design the nightmare. Oh wait, I did.)