
Like it or loathe it — and there's an increasing number of people in the latter camp in more recent years, for reasons I'll get onto — but TV Tropes is an Internet institution.
At least it was, until today, when they decided that enough was enough with all those pesky users who didn't want their privacy invaded and their data sold and thus were running adblockers. Now, when attempting to view a page on TV Tropes, you get this screen:

This will probably be familiar to anyone who has viewed any number of websites in recent years. It's a step back from being a complete paywall, in that they'll allow you in if you just disable your adblocker a little bit, pweeeze, we'll only share some of your data with unknown third parties. But it's still a shitty move — particularly for a site like TV Tropes, which has always been a community-driven site. In fact, without the community, TV Tropes wouldn't exist.
As writer Aidan Moher put it earlier on Bluesky:

That's right. Part of the reason why TV Tropes was so beloved, even with its problems — we're getting to those, I promise — was because it was built by the people. Much like Wikipedia, albeit on a somewhat smaller scale, TV Tropes was absolutely dependent on its enthusiast, volunteer authors and editors. Without those people tirelessly cataloguing examples of tropes used in all manner of media to a frighteningly comprehensive degree, there would be no TV Tropes.
But… now what? People are not going to pay for TV Tropes, and an adblocker is pretty much essential for browsing the modern Internet if you want an experience that is in any way tolerable. So now someone who might otherwise have wanted to contribute to the community effort that is TV Tropes is now locked out from doing so, with their only choices being to pay up or open the floodgates to God knows whatever advertisers are doing these days. (No, I'm not opening up a non-adblocked browser just to see what it's like now.)
Not only that, but this is essentially TV Tropes saying that it wants to profit from the unpaid labour all those volunteer contributors and editors have put in over the years. Because you can bet your sweet bippy none of that $5 a month/$25 a year subscription fee is going anywhere near the pockets of the people who have really made the site what it is today.
This, obviously, sucks, and is just another example of enshittification. Specifically, it's almost a textbook example of what Cory Doctorow was referring to in one of his first pieces he wrote on the subject, The Enshittification of TikTok:
Here is how platforms die: first, they are good to their users; then they abuse their users to make things better for their business customers; finally, they abuse those business customers to claw back all the value for themselves. Then, they die.
I call this enshittification, and it is a seemingly inevitable consequence arising from the combination of the ease of changing how a platform allocates value, combined with the nature of a "two-sided market", where a platform sites between buyers and sellers, holding each hostage to the other, raking off an ever-larger share of the value that passes between them.
In the case of TV Tropes, you have your "users", who are the people who browse the site for fun, entertainment or in the hope of learning something; then you have your "business customers", who are the volunteer contributors, without whom the site wouldn't exist; the abuse of those "business customers" through locking them out unless they subscribe or open the adblock gates is the stage we're at now. I'd argue in this instance we skipped the usual "abusing users" part and jumped straight to "abusing business customers and users".
As I say, this clearly sucks, and it seems like a sure-fire way for TV Tropes to almost immediately make itself completely irrelevant to the rest of the Internet.
But! That might not be the worst thing in the world. Hear me out.
This is not to put down the incredible amount of time and effort TV Tropes contributors have spent cataloguing myriad tropes and even more countless uses across many, many different forms of media. I absolutely do not have an issue with the people who have taken the time to do that, because those people are creatives; they have made something.
No, the problem with TV Tropes is that, over time, it became a resource for the lazy. This is not TV Tropes' fault itself, but rather it's an extension of a general sense of dwindling media literacy across society. Why think for yourself about something you've just seen, played or heard, when there's a 3 hour YouTube video essay waiting to "explain" it to you in what appears to be authoritative detail? Why ponder the specific way a movie, TV show, video game or book chose to present its narrative, when you can just look it up on TV Tropes and get a ready-made list of "discussion points" that you can "borrow" and use for yourself? (Certain members of the "3 hour YouTube video essay maker" group are definitely prone to this, with some pretty much quoting TV Tropes pages verbatim in the name of "analysis".)
I have had conversations with people who will not even consider starting to watch a new TV show if there isn't a "companion" podcast (official or otherwise) ready and waiting to explain each and every episode to them. This is both frightening and baffling to me! Particularly when it comes to media that is designed to be fairly undemanding, mainstream entertainment!
TV Tropes isn't solely to blame for this, of course — blame can also be laid at the feet of reactionary, short-form video content on platforms like TikTok and YouTube Shorts as well as the generally dwindling attention span of people online these days — but it is a symptom of a broader problem. And one of those sources of that problem going away might not be a terrible thing in the long term, as callous as that might sound to those who have poured hours of time and effort into researching things for that site.
Regardless of your feelings on TV Tropes — on the whole, I've always been fond of it, but then I've always used it more as entertainment than a source of "serious" research or analysis — this is an unfortunate day for an Internet institution, and I suspect it absolutely will not be the last longstanding website to take this direction.
Once Wikipedia and the Internet Archive go that way — and no, them occasionally badgering you for donations doesn't count — that's when you know we're really fucked. Let's hope that never happens.
Want to read my thoughts on various video games, visual novels and other popular culture things? Stop by MoeGamer.net, my site for all things fun where I am generally a lot more cheerful. And if you fancy watching some vids on classic games, drop by my YouTube channel.
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