I must confess something: I still don't really "get" streaming. More specifically, I really don't get why people would want to get into streaming.
This is, I feel, probably a generational thing — although it might not be, because I know several people around my age who are doing the streaming thing.
I get the idea of it — the fact that you are "performing live" for an audience that is watching at (roughly) the same time you are doing things means that you can interact directly with the people who support your work. And that's kind of cool when it comes to small communities of friends, or wanting to share a special event with someone. I've run streams on the occasions when I've done charity events such as Extra Life, and it's always been fun to be able to talk to different people I know who pop in at various different times — in some cases, that's the only time I've seen them "on the Internet", as it were, so it's a nice, novel new way to interact with them.
It's when people start to get hung up on the idea of trying to make a "career" out of it that I find myself scratching my head a bit. When you start out streaming, you're setting specific times to "perform", often without an existing fanbase who will show up for what you're doing. You're asking people to take time out of their day to come and watch you play a video game and listen to you talk about it. And it kind of baffles me how new streamers get anyone to show up at all, to be perfectly honest. The few times I've explored Twitch, I know I've been completely daunted by the sheer amount of stuff that is available to watch right now, and I have no idea where to start — or why I should bother hopping in a stream with very few or even no viewers! (I don't even consider viewing busy streams, because the chat function, at that point, becomes completely useless, so I might as well be watching a video on demand.)
I think one of the things I'm not a big fan of is how "disposable" a streaming session feels. It's a transient moment — something that can only be experienced while it is current — and after that, it is irrelevant. Even more permanent records of streaming sessions like archives and highlight reels don't fix this, because so much of a streamer's typical activity appears to be along the lines of "you had to be there" — watching the chat, hearing the reactions live and so on. Also I get very bored of donation fanfares, subscription jingles and shout-outs to people in the chat; if I'm watching someone else play a game, I just want to hear their commentary.
Personally speaking, I prefer to create things that are more timeless, that can be enjoyed by anyone at any time; pieces of work that have a "long tail". And I think I succeed at that; every day, I have people liking, commenting on and sharing articles and videos I wrote or posted months or years ago because none of them are designed to be time-sensitive — they're hopefully entertaining and/or informative, of course, but for me I try to specifically avoid something only being relevant for a particular period. It's why I don't like writing opinion pieces too often, despite them being consistent sources of massive traffic. Opinion pieces are inherently transient.
Couple all that with the increasingly Byzantine systems that Twitch seems to continually put in place and the never-ending hunt for subscribers and donors and whatever else you're supposed to bang on about all the time, and it all just seems like a lot of busywork — usually for little to no gain — leaving you little time to actually enjoy the games you're streaming. While it's cool to share games you like, sometimes you just want to enjoy them for yourself, by yourself, you know?
I don't get it. And this isn't an attempt to put streamers down or anything — I know a lot of people who work hard on their Twitch channels — but I just don't get it.
Maybe I just haven't found the right streamer for me yet. I didn't used to like the Let's Play format until I found a few performers that "clicked" with me, either. I think in the case of streaming I'm just resistant to being beholden to someone else's schedule rather than being able to do what I want when I want! 🙂