In case you missed today's news, Xbox head Phil Spencer is "retiring", and his supposed heir apparent, Sarah Bond, has also resigned. Replacing Spencer is Asha Sharma, an AI person who has said that there will be no AI slop on Xbox. Suuuuure there won't.
The continual mismanagement of the Xbox brand pretty much ever since the Xbox One was first announced has been fascinating and horrifying to watch. Everyone knew something was up as soon as we saw "TV, TV, TV" and it hasn't really gotten any better since.
Oh, I know some of you are thinking "what about Game Pass?" and, to be sure, Game Pass seemed like a good thing for a while. Pay a monthly subscription and get access to loads of games? Brilliant! I'll never finish a video game ever again!
Of course, Game Pass wasn't so rosy for developers who were getting the video game equivalent of Spotify's fractions of a penny per stream, but the consumers didn't care about that, they got "free" games!
Today, I have seen some begrudging acceptance that Game Pass may have played at least a little role in the Xbox brand's current and ongoing woes, and I have to say, it's a tad frustrating. Those of us who saw Game Pass for what it was from the beginning have been screaming from the rooftops that this situation was inevitable for literally years at this point, and now you go "oh yeah, maybe that was an issue"? Come the fuck on.
Regardless, I cannot remember the last time Xbox announced anything that I was even a little bit excited by. I can barely name any things that are "iconically Xbox" at this point, because all their big franchises have jumped ship to other platforms — including their biggest rival, Sony, in numerous cases. So what reason even is there to own an Xbox at this point?
That's the root of the problem, really. There is no reason to own an Xbox. Couple that with confusing messaging about exactly what an Xbox "is" — I still maintain that going Xbox, Xbox 360, Xbox One, Xbox Series S/X is just bafflingly stupid branding, particularly given that consumers were demonstrably dumb enough to not know Wii U was a distinct thing from the Wii — and you have a disaster waiting to happen. Xbox didn't even really have the distinction of being a "Game Pass box", because you can get Game Pass on PC, too, and even stream a bunch of stuff without having gaming hardware up to the job of running these things locally!
I genuinely, truly believe that there's a fascinating story behind the scenes here, and I hope that one day it will be told. I feel like it will make a great book. For now, I can look back on the two Xbox generations that were actually good — the one where it was a stealth Dreamcast successor, and the one where it comfortably led the entire pack — and still enjoy those games, while shaking my head at the veritable litany of errors that have transpired since those days.
The games industry is in a funny old place right now. Between Sony shuttering Bluepoint Studio without allowing them to do the one thing that they're good at — remaking games — and this latest Xbox shenanigans, this feels very much like the high-end of things starting to crumble and collapse. When the dust settles, there will still be a games industry, but it's going to have to look and operate very differently from today if it wants to survive.
Turns out chasing perpetual growth in the name of the rot economy doesn't actually pay off. Whoever could have seen that coming?!
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I was chatting with my friends earlier this evening about the matter of achievements and trophies in games. As long-term readers will know, my opinions on these metagame awards that were introduced with the last generation of games consoles have gone back and forth somewhat, but on the whole I feel I'm starting to come down on the side of liking them.








A lot of my fellow
It's unfortunate that the early days of gaming were plagued with stereotypes (which some people, see the delightful Jeff Minter, pictured to the right, are still more than happy to live up to) and this put a lot of people off getting into the hobby. It wasn't a "cool" thing to do. It was the thing that "nerds" did, and the sort of thing that could potentially get you beaten up at school if you were in a particularly rough and less-enlightened place.
I've just done something I haven't done for a while. I've beaten a game with no Achievements. No, I don't mean that I played the game so terribly that I didn't get any Achievements (I don't think there's a single Achievement-supporting game out there that will allow you to do that)—I mean I started, played, enjoyed and beat a game which did not support Achievements of any kind, be they Steam Achievements, Xbox Achievements, PSN Trophies or a built-in Achievement-like system.