Recently, Microsoft announced a slew of changes to its Game Pass service, the subscription-based service where you get access to a bunch of games for as long as you pay for it. They have not been received all that well, to say the least, with many quite rightly pointing out that its combination of price hikes and making existing offerings significantly worse is a textbook example of enshittification.
However, prior to all this nonsense, Game Pass had some of the most rabid defenders on the entire Internet. "It's consumer-friendly!" they'd chant like a mantra. "$12 a month for a whole library of games!"
I don't know about you, but I consider perpetually paying for something and then not actually having anything to show for it if I decide to stop paying is anything but consumer-friendly. It's a glorified rental service — and, more to the point, it's absolute garbage for game makers.
You see, while Microsoft does, on occasion, offer larger developers and publishers flat fees for listing their titles on Game Pass, a lot of developers, particularly smaller ones, have to rely on a "streaming"-style income stream, where they get paid according to how much people play their games. And if you've been paying any attention whatsoever to how streaming has been going over the course of the last few years, you'll know that that is an absolutely terrible deal for the artists involved.
The trouble with the Game Pass model is that it incentivises the very worst practices in the industry. With games making money according to how much they are played, we get games that are ridiculous, unnecessary timesinks. We get "live service" games. We get games that are never actually "finished", perpetually following a "roadmap" meaning there's never a good time to start playing because the Next Big Update is always just around the corner.
To put it another way, Game Pass encourages content, not art. It encourages the blandest, most transparent engagement bait, designed to Skinner Box people into believing they're having a good time while they grind through their mindless Daily Objectives for the umpteenth time. And it's an attempt to normalise people not owning things. It's an attempt to ensure that everyone quite happily hands over the keys to their entire media collection for the sake of supposed "convenience" — and don't ask about the games we remove from the service every month, thank you very much, we try and keep that bit quiet.
"But Game Pass makes me try games I never would have tried otherwise!" the defenders say. Bullshit. If you were interested enough to download a game on Game Pass, you're interested enough to read up on it, download a demo where it exists or, hell, even purchase it on a digital storefront and refund it if you found it wasn't actually something you enjoyed. (That's a practice I kind of abhor, also, but that's probably a subject for another day.) Taking risks on art is fun! Sometimes you find things you don't like, sure, but in a lot of cases you'll be very pleasantly surprised when you try something outside of your usual wheelhouse.
Game Pass is a festering boil on the arse of the industry, and the sooner we lance it, the better. It's bad for players and it's bad for the people who make the games. I'm glad there's some pushback against these latest shitty moves from Microsoft — who seem to have been making a lot of such shitty moves of late, in a variety of areas — but I fear it's too little, too late. There are already people for whom not buying games and instead "getting it on Game Pass" is the norm, and that's a problem we're going to have to address conclusively at some point. Because what we have right now is not by any means sustainable.
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