Earlier today, the publisher of the new automation-centric indie game Little Rocket Lab — by all accounts a thoroughly nice-looking, charming game that seems to have mostly gone down well — shared a few Steam posts, noting that they had completely lost patience with the idiots who cry "DEI" any time a woman or non-white character is included in a video game, and had just taken to responding to them in as blunt and unforgiving a manner as possible.
Here's the prime example:
And this one's pretty good, too:
Now, of course, this had A Certain Type of Gamer up in arms about the developer being "hostile" or "butthurt" to players, and to that I say… good. He has every right to be hostile when some little shit comes in and starts shooting their mouth off about something completely, utterly stupid. He has every right to want to curate his community and filter out toxic individuals — even in the case of a single-player game like this. He has every right to say that he's happy certain types of person are not going to play the game because they can't handle the presence of women and people who otherwise look a bit different from them.
I wish this attitude was a bit more normalised. Because it of course sucks to be on the receiving end of rudeness, but if you act like a twat then you should expect to be called on it, likely in anger, and that's a bit different from someone coming up to you and, completely unprovoked, telling you that they hope you die. Unfortunately, the culture of making everything as PR-friendly as possible these days means that even if you're receiving a torrent of abuse from some blowhard on the Internet, you're supposed to just quietly endure it, accept it, thank them for their feedback and move on with your day.
Well, honestly, it's not that easy. I, regrettably, have considerable experience from multiple positions I have worked over the years with people being complete shits to what they believe is a faceless social media account, and it sucks absolute donkey dick. Sometimes it's just weird, such as the one guy who harassed me when I was on GamePro because he thought debit cards were a conspiracy by George Bush to control society. But sometimes — often, even, I'd say — it's downright scary.
Under most circumstances, you're not allowed to respond in kind, you're not allowed to express any sort of frustration and you're absolutely not allowed to make the dickhead in question feel like they are the one who has done anything wrong.
I know why this is the case, of course. It's because the second a company steps out of perceived "line", particularly when it comes to something that has A Community around it, a million and one YouTube videos will appear with "[Brand Name] said WHAT??!!" and, in turn, further harassment will be sent the way of whatever poor sap is having to man the social media mines that day — and said poor employee of the company in question will probably find themselves facing if not disciplinary action, then certainly an awkward conversation with Management the next day.
It shouldn't have to be that way, though. In an age where you can't even walk into a coffee shop or doctor's office without prominent notices about how abuse and harassment of staff members will not be tolerated, why are we still sort of okay with it online? Why do we put up with this garbage treatment from "customers" who, in many cases, are not our target audience in the first place? Why can't we say that these people are not welcome in our community and shouldn't buy our products?
I, unfortunately, don't really have an answer to that. But I have plenty of respect for "Rave" (aka Mike Rose from publisher No More Robots) above, not only for responding the way he did, but also for sharing the crap that anyone involved in the production of games — or games journalism, for that matter — probably finds depressingly familiar at this point in time. We're long overdue a good, long talk about this, and how we can make things better. I'm just concerned it might be far too late to do anything about it.
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