Every few months, it seems, the collective community of the social media platform Bluesky suffers from a minor existential crisis, usually relating to some commentator or other not having found an audience on the platform and thus writing what they probably believe to be a withering putdown, but which more often than not ends up coming across as a bit sad, desperate and pathetic.
The most recent case comes in the form of someone who posits that Bluesky, as a whole, has been bad for American political discourse, because it has effectively siloed off pretty much the entire "Left" into their own little bubble. This isn't an entirely inaccurate view of the situation, but you also have to bear in mind that this largely occurred because Twitter, under Elon Musk, made a specific effort to silo off pretty much the entire "Right" into their own little bubble. Consequently, Twitter is more of a shithole than it's ever been in the past, and Bluesky… well, it's occasionally all right, occasionally prone to the sorts of behaviour that made me sour on Twitter in the first place. At least for the most part you don't have to put up with Nazis and "grok what is this" underneath every post.
I'm not here to talk about the relative merits of Bluesky itself though; rather, I want to focus on a post from Ars Technica's Kyle Orland, itself a response to a post from journalist Faine Greenwood, semi-seriously commenting on what people really need to do if they want to use social media to get a political message out:
I see this viewpoint expressed a lot these days, and while it is disappointingly not entirely wrong about the situation, it does, to me, reflect a defeatist attitude to culture: the assumption that there can be only one dominant form of media, and that in this case, it is lowest-common-denominator, vapid, attention-deficit short-form video with karaoke-style captions updating one word at a time.
I, as I have made pretty clear on numerous occasions in the past, fucking hate lowest-common-denominator, vapid, attention-deficit short-form video with karaoke-style captions updating one word at a time. I find it actively insulting to my intelligence, and incredibly offputting when someone posts, like, say, "IMPORTANT ANNOUNCEMENT:" followed by a video of their face pressed up against the camera yelling whatever their important announcement is. I never find out, because I am actively repulsed by that kind of video.
Aside: in a Discord I frequent, one poster continually reposts this guy's stuff, and dear Lord I find it the most offputting thing imaginable. Nothing to do with the guy's appearance; I just don't want that many faces yelling at me.
Anyway, the thing I find frustrating about all this is: who the fuck decided that the only thing we're allowed to do now is lowest-common-denominator, vapid, attention-deficit short-form video with karaoke-style captions updating one word at a time? Who the fuck decided that writing is out, particularly long-form writing? Because I certainly fucking didn't.
I like reading! I like reading long things! I like writing! I like writing long things! As far as I'm concerned, a good piece of writing is much more likely to stand the test of time than vertical video of someone's grandpa wittering on about The Super Mario Galaxy Movie! And I find it near-impossible to believe that I am alone in this!
I am part of a generation who grew up with books, magazines, and websites that posted long-form writing. As far as I am aware, my entire generation hasn't suddenly dropped dead overnight, so why the fuck can't we have at least a basic bit of respect for our tastes rather than this content slurry that is shat out at great force and speed every day?
"Oh, but Pete, people are still serving your niche," you might say. Are they? Are they actually though? Because last time I checked, games media sites were being shut down or turned into thinly-veiled gambling advertisements at a frightening rate. I used to have magazines and websites that I read on a regular basis; today, even people who I used to respect as people who always seemed that they'd keep blogging, come rain or shine, have all but vanished from the Internet, leaving us with little more than the garbage left behind.
Perhaps those are the people who have the right idea. Give up on trying to "find an audience" on the Internet, and just retreat into a world where these issues don't exist. There are still a few magazines out there — although gaming-specific ones are thin on the ground. There are folks making fanzines and suchlike. New books continue to be written — some of them even without being AI-generated! So perhaps the answer is just to retreat, quietly, and continue to enjoy the few good things that do, apparently against all odds, still exist.
It just feels like giving up a space where I always felt like I could "be myself" and express myself freely has been taken over, completely, by the supposedly "cool kids" who are actually vapid fuckheads with nothing of any real substance to contribute to culture. And that really sucks. "The Internet" used to be somewhere that felt like I was home, where I was among my people. I haven't felt that for a long time now.
I don't feel like we should have just rolled over and let this happen — but that is what happened, and there doesn't appear to be any way to turn back from it now. And no-one appears to be in any great hurry to correct this situation.
Want to read my thoughts on various video games, visual novels and other popular culture things? Stop by MoeGamer.net, my site for all things fun where I am generally a lot more cheerful. And if you fancy watching some vids on classic games, drop by my YouTube channel.
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