
I'm aware that the following is going to make me sound painfully middle-class, but I'm going to say it anyway, because it's important to the story.
When I was a kid, the ultimate treat for enduring a shopping trip with my parents was not a trip to McDonald's or a big bag of sweets. It was going to the Marks and Spencer food section, getting a prawn and mayonnaise sandwich and a can of Caribbean crush, and enjoying both of those in the car park before the drive home. I'm not exaggerating when I say those sandwiches were delicious, and I'd give anything to experience them again.
"So just go to Marks and Spencers and get one," you may well say. And to that I would simply say… they're not the same. Just as so many other things are not the same as they used to be; just as so many other things have been gradually, subtly, almost imperceptibly enshittified over the years, so too have Marks and Spencer prawn and mayonnaise sandwiches.
In fact, pre-packed sandwiches in general have been on a downward spiral for many years now. When I was a little old to be dragged around Cambridge shopping with my parents, my friend Plummer and I would often go out for a drive of an evening, perhaps stopping by a nearby "old man pub" that we enjoyed, then swinging by the 24-hour Tesco petrol station to enjoy some midnight sandwiches before going home. While those sandwiches were never quite of the same quality as the mythical Marks and Spencers prawn and mayonnaise sandwiches, they were still pretty good.
Nowadays, every time I stop by a shop and think "oh, I'll get a Meal Deal" I also accompany that thought with "maybe the sandwiches will be better this time". But they never are. The bread is always soggy and too cold, the fillings are always underseasoned, nigh-flavourless in many cases, and as someone who physically retches if he can taste raw onion, my options are often a bit limited, to boot.
The possibility had occurred to me that perhaps I was nostalgically romanticising the concept of pre-packed sandwiches, and particularly the Marks and Spencers prawn mayonnaise sandwich. But then I consider all the other things which are indisputably worse than they used to be, and it's hard not to feel like everything now costs more but is also considerably worse.
Take a Kellogg's Variety pack, for example. I used to love these, because it was a bunch of little cereal packets, one portion each, that meant you could have a varied breakfast each day. Some of them were "healthy" (and I use the term loosely with regard to breakfast cereal, I'm aware), such as Corn Flakes and Rice Krispies, but there were always some "treats" in there too: Frosties, Ricicles, Coco Pops. I used to love getting a Variety pack when I went to go and visit my Nan; she'd always get them in for me because she knew I enjoyed them, and she'd always make me jelly and ice cream. I miss her and my Grandad.
A while back, Andie and I went for one of our occasional holidays at Center Parcs. While I was there, I thought "hey, I'll get a Variety pack! I haven't had one for ages." I was disappointed to discover that not only to Ricicles just flat-out not exist any more, but the balance in the Variety pack was now overwhelmingly in favour of Rice Krispies, one of the most boring cereals on the planet. Two packets of regular Rice Krispies and a packet of Rice Krispies Multigrain Shapes, whatever ungodly abomination of the breakfast table those might be. (They're not awful. But they're also not interesting.)
Crunchy Nut Corn Flakes, too, used to be my all-time favourite cereal, but the last box of them I've had has been immensely disappointing as has the box of Weetos I got alongside them. Neither of them are so bad as to make me want to throw them out completely, but they're also both considerably inferior than they once were. They just seem to lack a lot of the flavour that they once had.
I know the answer, of course: it's sugar. Everything has far less sugar in it these days, because sugar is the great sin that has made us all fat. And perhaps there's some truth to that — but then I also find myself thinking that numerous previous generations had full-sugar, full-fat diets and came through the experience without ballooning into an obesity epidemic. So what went wrong? How is it that our bland, flavourless, low-sugar, low-fat, joy-free food of today is still making us fatter than we've ever been in our lives?
Reflecting on things, I think part of the problem might be that the lack of sugar in "staples" such as the everyday breakfast cereal specifically makes me crave some actual sugar. And that's when I go out and get a chocolate bar or a cinnamon bun or whatever. And because I feel that so frequently, and so often indulge myself, I am, not to put too fine a point on it, a fat fuck.
Would I feel differently if my everyday food had more sugar, more fat, more flavour to it? I don't know. I know that I have gradually gained weight over the course of the last 25-30 years or so, but the vast majority of that weight has been in the last five years, since COVID. In those last five years, I've felt far more cravings for things that are bad for me than ever before, and I think that's a big part of the problem. When your everyday foods are leaving you feeling unsatisfied and craving more, you're tempted to binge on the things you're craving just to try and feel a little more fulfilled.
It's a more complex situation than that, of course; as I've alluded to numerous times on this blog, my relationship with food is more akin to an addiction, and is tied closely to my mental wellbeing. But I do often find myself wondering that if our everyday food and drink was a bit less artificially bland, we might all paradoxically be a bit better off.
No way to know, really, I guess. All I'm left with is the absolute certainty that if I get a prawn and mayonnaise sandwich from Marks and Spencer today, I will be left disappointed thanks to soggy bread, flavourless prawns and reduced-fat mayo. Not a patch on the real thing from 30+ years ago. And I don't think we're ever getting that back.
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Senses dull with age. Summer was brighter and greener when I was young. Things had interesting and memorable smells too.
Children's taste buds are more sensitive than adults' taste buds which is why children tend to be fussier then adults. Some things tasted worse when I was smash(coffee), lots of things tasted amazing (strawberry jam, ice cream, ginger snaps). When we go on holiday, I buy the children variety packs of cereal and they are still the treat to them that they were to you.
I doubt sandwiches are actually worse. We are worse because getting old does that to you.
Top tip: Waitrose salt beef and gherkin sandwich is worth hunting down.