Well, another one bites the dust. Today, we learned that gaming site Polygon has been sold to Valnet, the sweatshop of online media, and that, as is standard practice in this situation, pretty much all the regular writing staff have been let go, to be replaced by contractors who will be paid absolute fucking peanuts to churn out SEO-baiting drivel and contribute nothing of any real value to the broader conversation about video games.
I was never a huge fan of Polygon, I'll confess. But this isn't about me. It's about yet another significant pillar of Video Games Journalism collapsing — because make no mistake, being sold to Valnet means that your brand is going to have very little value left afterwards — and the entire landscape of this section of the media getting just a little bit worse.
To make matters worse, it appears that Giant Bomb is circling the drain, too. I don't think anything "official" has been announced on that front yet, but from what some of the people involved have been saying publicly… yeah, that site isn't long for this world, either.
Why does this keep happening? Why are we allowing sites that are demonstrably good at what they do to get destroyed in this way? At this rate, we're going to have absolutely no "big names" in the games press left.
And perhaps that might, over the long-term, be a good thing. Because every time something like this happens, it feels like more and more worker/creator-owned outfits pop up and show that yes, it is possible to do things a bit differently; it is possible to put together an interesting and enjoyable site without resorting to SEO-baiting bilge and Guide Content; it is possible to build a sustainable publication that doesn't rely on ad-revenue and instead asks its most interested readers to pony up a couple of quid a month in exchange for stuff that is actually worth reading.
But will this successfully become the norm? We have to make that happen. We have to look beyond the search engine algorithms, start following the sites we actually care about… and support them. One of the worst things to ever happen to the press in general — not just in gaming — was to set the expectation that everything, everywhere, should be free, always. It's devalued the hard work of people working in the media, it's normalised paying people an absolute pittance for hard work, and it's actively making useful information and meaningful commentary harder to find. None of that seems the slightest bit desirable, but we keep heading down that path.
I already support a few folks I like via Patreon. I think it's probably about time I start ponying up for a subscription or two for sites I think are doing worthwhile work. Off the top of my head, I recommend Aftermath for gaming-related stuff, and 404 Media for tech journalism. Both are doing great work, and both are doing well through support from their audiences.
The issue, of course, is that if you end up supporting a lot of sites in this way, it can get pricy. But then think of it this way: did you buy every magazine that existed every month, or did you have a favourite? There you go. I guess the answer is to read fewer, better sites. And don't support the shittier behaviour of the sites that have already been fed to the Valnet monster, or which are in the process of sliding down that drain. You can solve today's Wordle by yourself, believe me. I believe in you!
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