Here in the UK, it's the Games Media Awards this evening, an event run by trade publication MCV — arguably one of the biggest and most reliable sources of industry news in the business. The awards ceremony should be a great honour for those nominated — national recognition for the work you do is something which should be celebrated, and the tireless hours of work that those who work for various publications and websites put in should be rewarded with something like this.
Unfortunately, for me at least, there's something of a problem: the way these awards are being marketed, particularly on Twitter. Doubtless someone somewhere along the way has been looking at the eternally-bizarre Betfair Poker account and decided that they'd try to do their own "self aware Twitter account" thing for the GMAs. There's crude humour, promises of "industry boobs" (which — ha ha — turn out to be images of male nipples from a feature on the UFC personal trainer game that came out a while back) and generally very little discussion of the reason the awards actually exist — the games media and the good work they do.
In the last 24 hours, the GMAs Twitter account has encouraged everyone to turn up to the awards ceremony nude, noted that "if by this time tomorrow we're not unprofessionally drunk, we're doing something wrong" and publicly ridiculed anyone who decided to speak out against the attitude on display. For me, that doesn't instil me with a particularly large degree of confidence in the credibility of the awards, however big the sponsors are — and they're pretty big.
I'm not saying the awards and the way they're promoted should be po-faced and boring — far from it. But I'd much rather see the industry's achievements being celebrated than puerile jokes better suited to the playground — great stuff gets written every day, yet in 24 hours of tweets leading up to the announcement of the award winners, precisely one tweet (itself a retweet from a reputable journalist on MCV) called attention to a good piece of work published online. The rest promised boobs, nudity and drunkenness. And while I don't doubt there will be plenty of drinking at the GMAs ceremony tonight, to revel in it quite so much on the official account seems… I don't know, inappropriate.
The problem is partly that gaming itself is stuck in a curious cultural position somewhere betwixt "creative medium", "kids' toys" and "big business". The disparate elements aren't always entirely compatible with one another, and it can often lead to accusations of the industry being "immature" — an argument lent weight by the number of games that fulfil childish (and usually stereotypically male) fantasies such as playing soldiers, flying spaceships and killing monsters.
But the thing is, the industry as a whole does seem very much to want to grow up. The very existence of ceremonies like the BAFTAs for games and even the GMAs themselves suggest that the industry and those who work in it do so desperately want to be taken seriously, to be seen as a worthwhile part of society rather than being regarded in the Daily Mail light of "destroying childhood" and the like. Unfortunately for those people who think talking about boobs and drunkenness on the official account for an awards ceremony is the right thing to do, that means knowing when to turn off the smut and turn on the professionalism — because if you don't, it simply undermines everything you're trying to do for the industry and destroys your credibility.
Sadly, though, from what I have seen, I appear to be in a minority in feeling this way — worse, by posting this, it's entirely possible I'm opening myself up to public ridicule by the account in question itself. Still, if that does happen I think it will prove my point rather aptly.

You can't say I don't provide you with variety here, dear readers. Just yesterday I was talking about underage boys simulating anal sex in a school library in order to avoid doing work, and today I'm telling you about what may or may not be the next big thing in social networking: Google+, Google Plus, Googlyplus, G+ or whatever the hell you want to call it.
I'm not going to pretend to know everything about this footballer/slag business that is all over the news at the minute, and I'm not particularly concerned about said footballer's hilarious attempt to sue Twitter over supposedly breaking his precious superinjunction, because that's like someone suing a sword manufacturer because their hand got cut off by an insane nutter with a sword.
Earlier today, a story broke that divided opinions somewhat. The point and content of the story at this stage isn't especially important or relevant to what I'm particularly interested in right now, but the gist of the arguments that people are having is that it was a report based on anonymous sources that sounded like "just another rumour".
Oh, Twitter. You know I love you. But there are times when being with you is like being stuck in a convention of Dads. And then being stuck in a time-slowing-down machine. For several days, in many cases.
It seems every other week, particularly in tech-related industries, there is some sort of discussion over whether this or that is "dead". Inevitably, the answer is usually some vague waffle about how most people may have stopped using their Nokia N-GAGE but there are a few people out there utterly determined to beat Tomb Raider on a portrait-wise screen on a device which can survive being run over by a bus (I speak from experience) and thus the thing in question isn't dead, just on perpetual life support. Until it gets run over by one bus too many, of course.
The modern age brings with it many benefits. The ability to communicate with anyone in the world at any time (so long as they're not asleep). The ability to express one's creativity in a broader range of media than ever before. The ability to acquire pornography to cater to any and all fetishes. And, of course, more ways for people you want to avoid to track you down and "see how you are".
Twitter is many things, as I've said a number of times on this blog before. It's arguably my primary means of communication these days, since the vast majority of my friends are quite-to-a-very long way away, and asynchronous communication is nice and convenient. It's a good source of information (in fact, Twitter themselves now describe themselves as an "information source" rather than a means of "short, timely messages" like they used to) and a good way to keep up with what people you're interested in are up to—and not just when they're having a shit.
And then there was the curious incident of Justin Lee Collins' new girlfriend, which was reported by the Daily Mail today featuring a series of obnoxious paparazzi pictures of the couple on holiday. The article in itself was objectionable enough—as far as I'm concerned, celebrity squeezes aren't news, even if they're squeezing another celebrity—but what I found rather surprising was the reaction from quite a few (games journalist) people I knew on Twitter.
On the Internet, opinions exist in a binary state for many people. There is your opinion (1), and there is everyone else's opinion (0). Sometimes other people's opinions coincide with your own, meaning they can join you in the happy 1 gang, while the 0-toting losers get to stand over there being Wrong.