streaks Archives - I'm Not Doctor Who

Yesterday, the following notification popped up for me:

Yesterday: You earned an activity streak freeze

I've already written at length about how the modern concept of "streaks" is inherently unhealthy and encourages people to just game the system rather than actually properly developing good habits, but this is a whole new level of stupid. I was curious as to exactly what a "streak freeze" entailed, so I clicked through on the notification and found the following explanation:

Activity Streak: You're on a 7-day activity streak. If you miss a day, your freeze will keep it alive -- keep posting, liking, commenting, or following.

See all your achievements.

So let me get this straight: WordPress (or Jetpack, I think, specifically) has a "streak" mechanic built in to encourage you to engage with… something every day. (Note that the explanation above counts "liking, commenting or following" as "activity", not just "posting something on your site".) But after 7 days, you can just go "ah, fuck this" for a day and still keep your "streak" intact?

Now, I've hopefully already made my feelings on "streaks" clear (and yes, I know it might seem a tad hypocritical given that I'm posting daily, counting how many days I have done that for and have even done extra posts some days to "catch up" on days I missed but… shut up) but to me the concept of a "streak freeze" just feels like… cheating? And, more to the point, it's a completely pointless form of cheating in which the only person you are actually cheating is yourself. (Yes, I am familiar with the copypasta.)

It's not just me seeing this, right? Given that your "streak" in WordPress or Jetpack or whatever is visible to no-one but you — there are no "Share" buttons on these stupid "achievements" it has apparently started giving you — there is absolutely no point whatsoever in cheating the system for any reason other than to deny to yourself, and no-one else, that you failed to do something as simple as click "Like" on a thing every day for [x] days.

As I say, I acknowledge completely that all of the above might be a bit rich coming from someone who has occasionally missed a day on his "daily" blog and then "caught up" the following day, but I do always acknowledge when I've done that, and I'm not giving myself any "awards" or anything besides counting how many days have elapsed between June 8, 2024 and today. (And yes, I did just use the opportunity to check that my post numbering is correct. It is.)

The way this is implemented as platform "achievements" just feels like they wanted to completely gamify the posting experience, then got cold feet partway through and thought but what about all the people who care about their streak and just don't have time to click Like on something every day?! — as if they were afraid that they would get complaints from people who thought it was "unfair" that they broke their streak just for not… maintaining that streak.

I dunno. I am very aware that this is all a completely pointless thing to get riled up about, but it is very hot, I am very tired and stressed, and just wanted something easy to write about today. So that's what you're getting. Now I'm off to go and swallow an entire iceberg or something. And not the kind that freezes streaks.

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I know, I know, it's pretty rich saying that while I'm tracking how many non-stop days of blogging I've done, but my opinion stands. Streaks, as implemented everywhere from Wordle to Duolingo, are unhealthy. They're transparent attempts to get "engagement metrics" up, designed to guilt-trip people into doing things on the assumption that getting people addicted to something is the same as encouraging them to develop a healthy habit.

My daily blogging here? Something I'm doing by choice, and not punishing myself if I happen to fail to live up to. Forget a daily lesson on Duolingo, though, and you can expect to be on the receiving end of multiple guilt-tripping notifications (assuming you haven't turned notifications off for everything like I have) and emails with crying owls suggesting in no uncertain terms that you are an awful person for forgetting to study a foreign language today.

I tried Duolingo for a bit a few years back, and found it quite good, but eventually got annoyed with this. It's always bugged me about Wordle, too, because it doesn't just encourage you to play every day — it encourages you to cheat. Because you break your streak if you don't get the word. And what person in their right mind would break their streak when they can just Google "five letter words that end in READ"? (Me, that's who, though I am making no attempt to position myself as being in any way "of sound mind".)

Building healthy habits is, as I've said elsewhere on this blog, a good thing. It is also a difficult thing, and I think the prevalence of "streaks" everywhere these days actually makes things more difficult. The original intent behind this sort of thing — incentivise and reward continued engagement — may well have been honourable, but now it just feels cynical and manipulative, with Duolingo being by far the most obnoxious implementation of it by a long shot.

Streaks, as implemented via technology these days, are designed to get you addicted to the Skinner Box mentality: to get you checking in regularly so you make Number Go Up. More often than not there's no actual incentive to do anything beyond checking in to the service in question to keep your streak unbroken — though some sites (Duolingo again is guilty of this) also implement things like "leaderboards" to make things really unhealthy.

How do I know this is unhealthy? Because I've experienced it. Duolingo isn't incentivising you to do well by guilt-tripping you into checking in every day, or even by inviting you to attempt to top the leaderboards. It's encouraging you to game the system, because inevitably these systems are intensely, deeply fallible and can be manipulated without too much effort. And once you figure out how to do that — and a lot of people do — any value these systems might have once had in building healthy habits goes right out of the window.

If you need further evidence of how such systems are fundamentally broken, look at the PlayStation Trophies/Xbox or Steam achievements systems. In theory, these systems should enable people who are good at a game to be rewarded for that. What actually happens is that people deliberately purchase games where they can get an "easy Platinum" in order to buff up their statistics. More often than not, this takes the form of a visual novel that the person in question will just stick on fast-forward mode, ignore completely and then claim their completely pointless virtual shiny thing.

It's the same with Duolingo, or anything else that uses such a system. Why bother with letting the things you're learning truly sink in when you can just check in, quickly click through the answers until you get the right ones, then enjoy Number Go Up?

I'm sure there are exceptions to the rule — people who do find streaks helpful in motivating themselves. If that's you, and you use them honestly, fair play to you. Keep it up. But I've seen enough of how people behave in 2024 to know that is not the norm at all. If there's a way to cheat — even if doing so provides no real benefit whatsoever — then people will find and use it.

Now I'm off to go watch some Deep Space Nine. Wouldn't want to break my streak, now, would I?

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