One thing that has been a constant in all the discussions over the death of Giant Bomb and Polygon yesterday is that we need to support independent creators. We need to support worker-owned organisations, we need to support publications that aren't corporate-owned, and perhaps most importantly, we need to support individual creators who, in many cases, do not have the backing of a corporation or even an organisation to help them out.

What this means in practical terms is that if you like something a particular creator or group of creators does, you should open your wallet and toss them a bit of change now and then. It doesn't have to be a regular pledge, it doesn't have to be a lot of money, but it's something we all need to get better at doing.

Of course, for those of limited means, ways of supporting creators that don't involve spending money are helpful, too. Telling others about the creators and their work; sharing links to ways people can support them; telling their own stories about why that creator and their work are important to them.

But there has to be a slightly mercenary element to this: there are people out there working hard who deserve to get paid for the work they put in — particularly if it is their actual job — and that payment shouldn't be contingent on SEO optimisation and ad revenue. The obsession with those to the exclusion of all else — including the quality of the work — is what has led us to a situation where almost the entirety of the traditional games press has collapsed, with the scraps being hoovered up by corporations that pay peanuts for absurdly unreasonable quantities of work. And when that happens, you get an Internet flooded with shite. And when there aren't workers to do that but the content still needs to flow, that's when you get an Internet flooded with AI-generated shite that is riddled with errors as well as being crap.

In many ways, the democratisation of information that the Internet has brought everyone is an amazing thing. There is no need to spend thousands of pounds on an Encyclopaedia Britannica because you have access to all that information and more via the Web. But the trouble is, this same democratisation of information has led everyone to expect everything for free. And that is simply not sustainable. People who make things as their job need to get paid. That money needs to come from somewhere. And we've proven pretty clearly beyond any shadow of a doubt that the ad-driven model is not a good way of doing things, for a variety of reasons: the workload it places on underpaid workers; the unreliability of it as an income stream; and the fact it encourages a race to the bottom in terms of content churn rather than the production of actually meaningful, worthwhile work.

So I say again: open your wallet. Think back to the days when if you wanted to read something about your hobby, you'd walk into Smiths and pick up a magazine, maybe flip through it a bit, then walk over to the counter and pay a few quid for it. You might do this multiple times a month for different aspects of your hobby, or, hell, for different hobbies altogether. You might even set up a subscription so you got the magazines sent straight to you. In doing that, you were supporting the people who made the magazines, the people who wrote the articles, and you were helping to ensure the continued existence of that magazine.

Sure, you could read the whole thing for free in Smiths if you wanted to, but I think most people were honest enough to actually pony up for a copy of a magazine if they had a quick flip through and saw one or two things they thought were worthwhile. More often than not, you'd find things you didn't expect to find interesting when you later perused the magazine in its entirety later in the day. And sometimes, you'd even return to that magazine years later and rediscover things you had forgotten about, or notice things you never saw first time around.

You can't easily do that with the churn of SEO optimised website content because of the sheer volume of it — and the inability to guarantee that the information will still be there [x] years down the line. Someone on Bluesky earlier noted that they were doing research for a video they were making and found a good article from 2014, but was unable to follow up on any of the sources that article cited because every link in it was broken.

So, I say again: open your wallet, if it is within your means to do so. Help writers produce fewer articles with more words that are better and which stick around for longer. Help video makers produce fewer videos that are better quality, more in-depth and completely devoid of SEO or ragebaiting.

And if anyone makes a new paper magazine about your passions, you throw those goddamn heroes a subscription.

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