The headline is probably not news to most of you reading this, but I feel like it's worth commenting on, because the NVidia CEO just can't seem to keep his mouth shut.
To recap: a little while back, NVidia introduced its new "DLSS5" technology via transparently obvious Digital Foundry advertorial video. I still don't really know what DLSS is, or what it used to be I guess, but this latest incarnation of it did… not go down well, to say the least.
The reason? It's fucking generative AI, because of course it is. In this case, it's generative AI that takes two multi-thousand dollar graphics cards to render a slop filter over the top of the perfectly functional graphics the game already had. Early defenders tried to convince everyone else that it was just "improving the lighting", but then Huang came out and said the following:
First of all, [the critics are] completely wrong. The reason for that is because, as I have explained very carefully, DLSS5 fuses controllability of the geometry and textures and everything about the game with generative AI. It's not post-processing at the frame level, it's generative control at the geometry level.
Okay. So it is generative AI. Which sucks. And everyone hates. And in this instance, it is adding what is colloquially referred to as a "yassification" filter atop character graphics in particular, making them look markedly different from their actual, canonical designs. You know, the ones that artists worked on.
Today, Kotaku posted what I would argue is a bit of a fluff piece on the subject, quoting Huang extensively. Huang is presumably in some sort of "damage control" mode — although not that much, because the part of NVidia that makes decent graphics cards for gaming PCs and consoles is of very little importance to a company that has very much thrown its entire lot in with generative AI.
From the Kotaku piece, quoting Huang, who was speaking on a recent episode of Lex Fridman's podcast:
DLSS 5 is 3D conditioned, 3D guided. It's ground truth structure data guided. And so the artist determined the geometry we are completely truthful to. The geometry maintains in every single frame.
Okay, first of all, what the fuck does "ground truth structure data guided" mean? Secondly, I'm sure the geometry is still there, it's just underneath a hallucinated AI-generated image.
He goes on (emphasis mine):
Every single frame, it enhances but it doesn't change anything. The system is open, you could train your own models to determine, and you could even in the future prompt it. You know, 'I want it to be a toon shader, I want it to look like this kinda,' so you can give it even an example. And it would generate in the style of that, all consistent with the artistry, you know, the style, the intent of the artist. And so all of that is done for the artist, so that they can create something that is more beautiful, but still in the style that they want.
So let me get this straight. It "doesn't change anything", but it does "generate in the style of" how it is prompted, am I getting this right? So it does, in fact, change something?
And who is doing this "prompting", exactly? Who is saying "I want it to be a toon shader"? The end user? Because that sure as fuck doesn't sound like being "consistent with the artistry and intent of the artist". Or is it the artist? Because if an artist wants their visuals in a toon style, they'll design them in a fucking toon style in the first place and they don't need the slop machine to do it for them. Or they don't if they're an artist with any fucking skills, anyway.
All this just confirms exactly what we've known for a while now: Jensen Huang is an enemy of the arts. He doesn't give a shit what the "style and intent of the artist" are, because his magic slop machine can just overwrite it and make it look "more beautiful". Fuck the artists who worked hard on each scene, each character, each object. Fuck having a coherent, distinctive artistic vision and visual style — bring on the uncanny valley AI slop! Fuck everyone who makes it their life's work to bring interactive worlds and the characters who inhabit them to life!
Jensen Huang, you are a rancid little fuckboi who, years after this bubble pops, will be looked back on as one of the most insidious, dangerous influences on the arts that there has been for a very long time. I'm not sure what sort of legacy you think you're leaving behind, but I can tell you with great confidence that it will not be a flattering one.
Want to read my thoughts on various video games, visual novels and other popular culture things? Stop by MoeGamer.net, my site for all things fun where I am generally a lot more cheerful. And if you fancy watching some vids on classic games, drop by my YouTube channel.
If you want this nonsense in your inbox every day, please feel free to subscribe via email. Your email address won't be used for anything else.