I, as you probably know, have a YouTube channel. I have had it for a grand total of about seventeen years at the time of writing, though I would say I've only really been actively, semi-regularly using it since about 2018, initially to host video versions of a podcast I was doing, and subsequently to kick off the series that I'm still running in one form or another to this day.
Over the course of those 17 years, I have picked up just over 3,600 subscribers at the time of writing, with the vast majority of those showing up since 2018. While that is obviously a drop in the ocean compared to big, successful channels out there, I am pleased with it, and honestly I don't particularly want my channel to grow any faster.
In order to acquire those 3,600 subscribers, I have done… nothing particularly special, to be perfectly honest. I have steadfastly ignored the advice of YouTube "gurus" to pursue trends, to be clickbaity with titles and thumbnails, and to "edit for engagement". In short, I consistently reject what is supposed "best practice" in favour of just doing whatever the hell I want — and I have seen some success doing just that. Could I see more success if I was following the supposed "rules" to the letter? Quite possibly. But then I don't think my channel would be mine any more.
One of the things I object to most about online culture in general these days — not just YouTube, but this applies all over — is how no-one really seems to have a personality any more. Everyone says the same things, everyone responds to things in the same way, everyone uses the same bank of reaction GIFs when they can't be bothered to use their words. In YouTube, this is best exemplified by the way you could watch five randomly chosen videos from five moderately sized channels, and I bet you'd hear the exact same sound effects and music clips, and see the exact same visual memes, in at least half of them — if not all of them.
This is because these things, supposedly, work. But in using that "best practice", you are eliminating a lot of the soul from your own work. You're making something that caters to the mysterious "algorithm" — or rather, an imaginary audience — rather than expressing yourself, as yourself. It's the same with the way people talk to one another online; because those reaction GIFs and snippy retorts like "skill issue" are universally understood by everyone, everyone uses them because they're seen as an efficient means of communication.
But, again, there's no personality there. Any time someone comes out with "skill issue" or "tourist" or whatever the derogatory term-du-jour is, I lose all interest in getting to know that person, just as I lose interest in a YouTube video the moment they start busting out the Metal Gear Solid alert noise, The X-Files theme and Spongebob "a few moments later" interstitial cards… and just as, at some point in the last 20 years, you've probably lost interest in someone who won't shut up about bacon, won't stop saying "the cake is a lie" or thinks declaring that pineapple on pizza is "weird" is a daring and brave opinion to express.
People like that don't have a personality of their own; their personality is The Internet, Circa 2025. And, as we've pretty comprehensively established at this point, The Internet, Circa 2025 is not someone you'd want to bring home to meet your parents. It's someone who deserves to be kicked into a ditch 50 miles from the nearest town and left to rot.
So, as much as there are probably things I could do "better" with my YouTube channel, I choose not to do them. I don't feel the need to. I didn't create that channel to be famous, I didn't create that channel to be a huge "thing", I created it as a means of expressing myself and sharing my own, personal enthusiasm for things that are important to me. That's it. That 3,600 people like what I do enough to want to follow it without me resorting to "best practice" says something to me: it says "if you're happy, just keep doing what you're doing".
So that's what I intend to do.
Want to read my thoughts on various video games, visual novels and other popular culture things? Stop by MoeGamer.net, my site for all things fun where I am generally a lot more cheerful. And if you fancy watching some vids on classic games, drop by my YouTube channel.
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