#oneaday Day 456: Lidl has the best trolleys

You know what I always like stumbling across online? Hyper-specific posts about something I suspect no-one else has ever written about. So, with that in mind, today I want to talk about how much I like the trolleys you get at Lidl, the popular "budget" supermarket we have here in the UK. Or, more specifically, the trolleys we have at our local Lidl, as I have no idea if these are "standard" nationwide or not.

Most supermarket trolleys, you see, have some sort of issue with them. Many of them are too shallow, or too deep, for example. Lidl's are just the right depth: deep enough to allow plenty of room for a substantial shop if that's what you needed, while shallow enough to ensure that reaching into the trolley to get the last few items out isn't difficult.

This seems like something that it should be easy to get right, given how long supermarket trolleys have been in existence, but no; head over to Tesco or Sainsbury's these days, and your choices are the not-quite-deep-enough-but-easy-to-use almost flatbed ones, and the super-deep-can't-reach-that-last-tin-of-beans-without-putting-your-back-out deep ones. At least that is a slight improvement from my memories of going shopping with my Mum as a child, when I'm pretty sure only the super-deep ones were ever an option.

The best thing about Lidl trolleys, though, is their handles. Most trolleys take a simple, utilitarian approach to their handles, providing a simple plastic bar for one to grip onto and push the thing around the store. This is a perfectly acceptable approach, but there's been no real thought given to ergonomics. Depending on your height, for example, you may find the bar to be too high or too low to be truly comfortable, necessitating either bending over to push the trolley (which can, at times, be desirable if you're feeling a bit tired — and I'm sure we've all felt "supermarket fatigue" at one point or another) or, if you're a shorty, bending your arms at an awkward angle to reach the bar.

Lidl's trolleys, meanwhile, take a different approach. They still have the bar, yes, but at either end of it, they have a sticky-up handle. Not only that, but the sticky-up handle is contoured to match the shape of a hand really nicely; there's even a little dip to put your thumb in that only feels like it's missing a "fire lasers" button to be truly flawless. Holding on to one of these trolleys and pushing it around is a genuine pleasure, and that's not something I ever thought I'd say about a supermarket trolley. The handles make it feel like you're gripping a flight yoke like the one from the old Star Wars arcade game, and this makes pushing a trolley around infinitely more exciting if you have any surviving imagination cells in your brain. Because you can then imagine that you are blasting the people in front of you who are going way too slowly around the middle aisle because the novelty of "The Middle of Lidl" hasn't worn off for them yet into fiery oblivion.

Or perhaps it's just nice to feel like someone has thought about what is often a tedious, unpleasant, annoying experience and tried to make it, in some way, just a little bit more pleasant and comfortable for everyone.

Regardless of how you feel about the above, Lidl has the best trolleys. And I hope this design becomes a little more widespread.


Want to read my thoughts on various video games, visual novels and other popular culture things? Stop by MoeGamer.net, my site for all things fun where I am generally a lot more cheerful. And if you fancy watching some vids on classic games, drop by my YouTube channel.

If you want this nonsense in your inbox every day, please feel free to subscribe via email. Your email address won't be used for anything else.

#oneaday Day 301: Weird things from Lidl

My wife Andie and I have started doing a lot of our food shopping at our local Lidl. It's not really any further away from the Tesco and/or Sainsbury's we had typically been going to up until now, it's generally a bit cheaper, and there's something just a bit more fun about it, inasmuch as grocery shopping can ever be fun. Also, I am nearly forty-four years old, and thus several decades too old for people to take the piss out of me for going to Lidl.

For the unfamiliar, Lidl is a budget supermarket that, as well as having the usual supermarket groceries, tends to have a bunch of random crap down its middle aisles ranging from portable greenhouses to cookware via dog toys, and also has an aisle or two that have a rotating "themed" selection of foods, with the theme usually being a particular geographical area.

The one… challenge we have, if you want to call it that, is because Lidl has these interesting "novelty" sections each time you go, the temptation is to do that thing where you go to another country and visit their supermarkets, and then you want to do stupid shit like buy their version of Corn Flakes to see if they taste any different, stuff like that. I know I'm not the only one who does this because Andie does it too.

Okay, the Corn Flakes thing is an exaggeration, but the natural response to seeing unfamiliar but tasty-looking things in a supermarket is to go "ooh, that looks unfamiliar but tasty, I'll give it a try". You will then repeat this process approximately 10-15 times over the course of your complete visit to Lidl — along with deciding that you actually do need a new frying pan, and the one they had in the middle aisle really wasn't that unreasonably priced — and end up with a shopping bill a good £20-£50 more than if you'd just gone to Tesco.

This, I guess, is the genius of Lidl. They can position themselves as a budget supermarket, because they are, but the way they merchandise their products means that people are, on the whole, probably more likely to spend more than they normally would. This is a work of dastardly genius, but I'm not mad about it.

I like being able to do the weekly food shop and discover weird American snacks that are a cross between Wotsits and a bag of salted peanuts. I like knowing that when I'm buying bread and milk, I have the option to also purchase a chainsaw at the same time. I like the fact that I could show up to Lidl at any hour of the day, purchase a large pack of toilet paper, some lubricant and a large item of garden furniture and no-one would look twice at the contents of my trolley. Well, all right, they might in that last instance.

Also, you remember a while back I talked about my lifelong desire to rediscover the brownies the friends of my parents once served me in America one Halloween? Lidl's in-store bakery brownies are the absolute closest thing I've had to those brownies. I still don't think they're quite there, but they are, by far, the closest I've had to those brownies from all those years ago. And thus their merchandising genius can't be all that evil, can it? Unless they're lacing those brownies with something that makes you inherently more suggestible…

Oh well. Anyway, we need to do a food shop soon, so I will be intrigued to see what nonsense we come back with next time. Perhaps I'll even report on it. Bet you can't wait, no?


Want to read my thoughts on various video games, visual novels and other popular culture things? Stop by MoeGamer.net, my site for all things fun where I am generally a lot more cheerful. And if you fancy watching some vids on classic games, drop by my YouTube channel.

If you want this nonsense in your inbox every day, please feel free to subscribe via email. Your email address won't be used for anything else.