
Here in the UK, we are suffering something of a water shortage. Several areas are in full-on drought status, and many areas, including hours, are subject to what is colloquially known as a "hosepipe ban", more officially known as a "temporary use ban" or "TUB". In other words, we're not supposed to use our hosepipes to water our garden (or, indeed, anything else) for the duration of the ban — which, of course, is exactly when our gardens and plants could actually probably do with a bit more water than usual.
There was an insultingly stupid press release that went out today from the government. Amid all the obvious advice like "fix anything that's leaking" and "don't leave your shower running all night" they had the gall to offer this nugget of wisdom:
Delete old emails and pictures as data centres require vast amounts of water to cool their systems.
Yes, that's right; people hanging on to their online memories, because no-one saves things locally any more — and that's a discussion in itself, I'm sure — are to blame for this drought! All those pictures of your beloved pets and family members, some of whom are likely no longer with us? They are, apparently, hoovering up all the water! Those precious emails from your first contact with someone special? Glug, glug, glug! And that draft of your novel you're never going to finish almost certainly drained half of Yorkshire's reservoirs just by existing.
I jest, obviously, because cloud storage on an individual scale is — no pun intended — a drop in the ocean in terms of water usage for these data centres. Even for all the people in the UK. Even for all the people in the world.
You know what actually is sucking up all the water in a completely wasteful, pointless way? All that shitty AI that is continually being foisted on us! ChatGPT-5 doesn't know how many letter B's are in the world "blueberry" but it's guzzling up water like nobody's business.
Per 404 Media, a report from the USA earlier this year estimated that the 250 million AI queries generated in America every day by people who think talking to the lying plagiarism robot is somehow "productive" consumes enough water to fill roughly 1.67 Olympic-sized swimming pools. That's every day. The World Economic Forum claims that AI datacentres will be responsible for consuming up to 1.7 trillion gallons by 2027, which is more than 4-6 times the total annual water usage of Denmark. From the same report, a "medium-sized data centre" (regarded as 15 megawatt) consumes "as much water as the yearly consumption of either three average-sized hospitals or more than two 18-hole golf courses".
Yeah. My Google Photos library isn't the problem. My email archive isn't the problem. The fact that we are blundering headlong into an environmental, economic and societal catastrophe by going all-in on the demonstrably idiotic and useless thing that is generative AI is the problem.
I say "we". I don't know a single person who actually wants this AI-powered future. Even from the most delusional AI glazer, I'm yet to hear any concrete proof that any of this is in any way helpful or desirable. (That is not an invitation, by the way.)
And now we, the people, are being punished for something we apparently have no control over. We, the people, are being given the responsibility of being more "frugal" just so we can watch the world's most useless corporations continue to incinerate billions of dollars an hour, contaminate our water supplies and take advantage of the most vulnerable people in society.
God. I fucking hate the future. It wasn't supposed to be like this. It has been said numerous times before at this point, but this is the worst possible cyberpunk future. And it seems so obvious that everything is terrible, and yet no-one with any power to do anything about it appears to want to do anything about it.
If you need me, I'll be emailing all my photos to myself.
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Any time it gets a bit hot in the UK, it's a "heat wave", even if said "heat wave" only lasts for a few minutes. More than a day and you start getting into "serious risk of hosepipe ban" territory, and more than a week and the Apocalypse is clearly here. We're currently in the midst of one said "heat wave", and naturally things are going downhill fast. Apparently there are a bunch of trains that can't run because it's too hot.