#oneaday Day 64: Alexa, Enshittify Yourself

I got an Echo Show at some point. I think it was a birthday or Christmas present. I don't really know what it's for. I don't like voice-activated tech and I legitimately don't understand how a device that says things out loud is better than one with a screen and keyboard for anyone except blind people.

I do know, however, that said Echo Show has been gradually and subtly making itself worse ever since I first turned it on, and it's been sitting on my bedside table ever since, the world's most technologically advanced bedside clock.

Since I actually quite like it as a bedside clock — it has an excellent light-responsive display so it doesn't overwhelm you with glare in the dark — I turned most of its "helpful" features off. These features mostly came in the form of "Suggestions", and I'm pretty sure I've previously covered why I detest "Suggestions" from tech.

However, one thing I've noticed is that not only does the device sneak in new Suggestions that have to be turned off separately on a fairly regular basis, it also turns things back on that I've previously turned off. This is annoying.

However, this evening its enshittification reached a whole new level: it started serving me ads. Yes, the clock display was interrupted by a "Sponsored" display inviting me to find out more about the Nissan Qashqai. I do not need a new car. I have given no indication that I need a new car. I have not spoken about getting a new car in earshot of Alexa. And I certainly didn't turn on "Show Me Ads" anywhere in the device's settings.

Hopefully you can turn them off, but I suspect you can't. If it's magically turned into a bedside ad-serving machine with no opt-out possible, I think it may finally get retired. And I'll just buy a nice digital clock with a radio and an LED display, like I had 20 years ago.


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