#oneaday Day 451: Random encounters

Popular Internet wisdom has it that you should never read the comments. And, for the most part, this is fairly sound advice. Because if you do read the comments, there is a significantly greater-than-zero percent chance that you will run into someone like "Steven Woolf" here, a thoroughly disagreeable individual who did me the questionable courtesy of leaving a particularly rancid comment on a five year old MoeGamer article earlier today:

I have never encountered this person before. Their email address was unfamiliar to me. The fact they showed up in the comments of an article from five years ago suggests to me that they stumbled across MoeGamer via random Googling. And the fact they took such umbrage at me using a naughty word to discourage "AI people" from feeling in any way welcome on my site suggests to me that they are, themselves, an "AI person" and thus, by extension, a cunt.

Comments like this are always sort of fascinating, because there was evidently some sort of thought process involved — and one that is alien to me. What was Steven Woolf doing reading a five year old article about a character from an obscure Japanese beat 'em up? The nature of his comment suggests that he wasn't there to celebrate his love of Japanese video games, otherwise he might have, you know, mentioned Japanese video games. Instead, he chose to absolutely, spectacularly lose his shit at a disclaimer halfway down my site's sidebar presented in a 12 pixel high font. Why is that? Could it be because he's a cunt? All signs point to "yes" thus far.

What's even better is that because MoeGamer (and likewise this site) has an "approval" process for new commenters, meaning that his furious, impotent raging at my discouraging of AI cunts from using my site as the basis for any of their lake-boiling bullshit will remain completely invisible to the rest of the world for all time, with the only record of it being a snarky post on Bluesky (which he doesn't appear to be on, and which will be deleted at the end of this week anyway) and this post here, which he will probably never see because it's on a different website and he's almost certainly too stupid to track it down for himself despite 90% of the URL being the same.

And even if he does find it, all he'll really encounter is the simple and indisputably correct assessment that he is, in fact, a cunt.

So well done, Steven Woolf. You gave me something to write about today. You have officially become content, and that's not a fate I would wish on anyone, except you, because you are a cunt.

I hope you're having a better day now you got your little tantrum out of the way. If not, I recommend you go and play some video games or something. I hear Denjin Makai is pretty good?


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#oneaday Day 438: Increasingly glad I kept this place

If you breathe as many Internet fumes as I do on a daily basis, you are probably aware of the ongoing campaigns against Visa, Mastercard, PayPal and Stripe deciding that they are the arbiters of good taste, and causing big problems for anyone producing any sort of creative work that is even remotely sex-adjacent. I wrote a bit about the early days of what was going on here, but things have continued to escalate since I wrote that, and there are plenty of other people who can do a much better job than I can on reporting the ongoing saga.

An especially worrying development is that Patreon, long regarded as the "standard" for those who wish to financially support their favourite creatives on an ongoing basis, has started stepping up its intolerance of what it regards as "sexually gratifying media". This language is very deliberate, because it mirrors what payment processors have started to regard as "unacceptable" — despite the fact that, in their role as payment processors, it is absolutely not their place to judge what people are spending their money on.

Add this to the fact that Patreon recently sent around a rather worrying survey relating to generative AI, whose questions basically amounted to "can we pweeeeze steal all your precious content so we can train our AI?", and I am feeling increasingly glad that I have, over the last 17 years, stayed pretty much where I am in terms of my online presence. Sure, social media accounts have come and gone, but between this blog and MoeGamer, I'm feeling increasingly vindicated in keeping "my" parts of the Web mine.

There's a growing move towards (or should I say back towards) this in the form of the "indie Web movement". Honestly, the whole shtick there makes it sound a lot more complicated than it really is — much of the "official" IndieWeb site feels like it was written by Linux nerds… which I guess sort of tracks — because all you really need to carve out a piece of the Internet as your own is some means of hosting your own website, and some means of showcasing your… whatever it is you want to use as a means of expressing yourself.

There are some delightfully creative "indie Web" sites out there, with a lot of people seemingly getting right back into the depths of programming cool interactive things for people to explore, but honestly, the humble blog is all a lot of people need — and those are dead easy to set up, given the number of easily accessible, straightforward to use and often open-source options in that regard. I am, as I have been for the last 17 years, still using WordPress here, and while there are some things I very much do not like about the direction WordPress has taken in the last few years — particularly with regard to shoehorning in the obligatory "generate with AI" crap in several places — the software is still, on the whole, some of the best and most flexible in the business.

The difficulty, of course, is getting people to see your little corner of the Web without social media to promote it. Because it's harder than ever to get noticed on social media — and Search Engine Optimisation (SEO) isn't much help, either. Not only because Google sucks now. Not only because a lot of search engines are pushing AI hard — and in the process discouraging people leaving the search site to go and visit individual websites. But also because heavily SEO'd text sucks to such a degree that it's almost as much of a waste of time as flat-out AI-generated text.

The answer, of course, is just to not really care. I don't. The value for me in writing on here and on MoeGamer is in having a place for me to just write. Sometimes people show up to read what I've written, and that's often (though not always) nice. But that's not why I do this. I'm not trying to be famous or some great authority on any subject. I am, as the header of this site says, just a nobody trying to make my way in an increasingly fucked-up world, and getting some thoughts out of my head onto the virtual page helps me to process things. A bit. I can say pretty much what I want here, within reason. And so I do.

I shan't pretend I don't still fall into pits of soul-sucking despair and depression, particularly when I'm feeling as burnt out as I do right now. But without this outlet, this safe place for myself, this little corner of the Internet that is my online home, more than any other social media profile page ever has been, I shudder to think what state I'd be in.

So yes. I am glad I have stuck with this place, and I will continue to stick with it for as long as it is practical to do so.


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#oneaday Day 435: Performative tediousness

As time advances ever-onwards towards my holiday and my (possibly permanent) break from social media, I find myself considering starting the whole thing early. Bluesky in particular has started showing worrying signs of the sort of passive-aggressive, performative annoyingness that plagued Twitter in the mid-2010s — this was, for me, what really set me on a path to disliking social media in general — and it's just not really fun any more.

There are aspects of Bluesky I do like. The "nuclear block", which prevents anyone seeing the specific posts you're replying to or quoting when you blocked the original poster, remains the platform's best feature, and is a good — albeit imperfect — solution to dogpiling. But dogpiling still goes on, because there are other ways of doing that.

But the passive aggressive thing, known in a past life as "subtweeting", where you post something obviously intended for the attention of a specific person, but one that you're not replying to explicitly, has seen a marked uptick recently. You know the sort of thing, posts that start "If you think [not-particularly contentious opinion, like thinking trans people should have rights], then just unfollow me now" or "When someone says [exceedingly obvious and hyper-specific red flag that clearly someone has mentioned in the last ten minutes], that tells you everything you need to know about that person" — posts that are intended to wind up a very specific person, but in a "not touching, can't get mad" sort of way; posts that encourage a "well, if you think this might be about you, you might be the problem" sort of attitude.

Look, I'm not saying we shouldn't confront hateful bigotry when it comes up. Particularly these days, when the significant progress we've made over the course of the last decade in terms of tolerance and acceptance with regard to race, gender and sexuality appears to be coming undone at a frighteningly rapid rate. But there are better ways to do it than posting passive-aggressive statements into the void. If you want to have an argument with someone, just go ahead and fucking have the argument. It might make you feel better for five minutes, until you realise how much time and energy you have wasted trying to change the mind of someone else on the Internet.

Or you could do something yourself that is more positive. Be the change you want to see in the world and all that. Calling someone bouncing off the walls going "I HATE THE JEWS" a "Nazi" is not suddenly going to make them go "shit, I am? I am, aren't I? Thank you for setting me straight". Setting a good example yourself, meanwhile, up to and including getting involved in activism if you feel strongly enough about the issue in question, is a much more productive use of everyone's time. It won't stop the Nazis being Nazis, but if there's one thing several decades of Internet discourse should tell you at this point, it's that very little will.

One technique I've found extremely useful in training myself out of getting into annoying situations online is that if I see something which, for one reason or another, angers me, I will fully type out an indignant reply, look at it for a moment, take ten seconds to think "do I actually want to post this? Is the potential fallout from posting this worth it?" and then, more often than not, delete it, because the answer to both questions is inevitably "no". Just recently, this has been happening with such frequency that I find myself asking a follow-up question: "do I really still want to be part of this community, if situations like this keep arising?" And the answer there, too, is often turning out to be "no".

This is the thinking behind my great "unplug" in early September. I'm going to disconnect completely from all forms of "discourse" online for the duration of my holiday. I'm still going to keep my phone with me, of course, and I will do things like keep up to date on the news and suchlike with RSS, but social media and any sort of "open" chat (read: Discord) is off the table for me.

I'm just glad I've never got involved with TikTok. My overwhelming feeling from my thankfully limited exposure to TikTok is that TikTok is hell for this sort of performative crap, except now you have to see someone yelling things into their phone camera instead of posting indignant text messages. And TikTok never ends. God, what a fucking nightmare proposition.

I realise this entire post could itself be seen as performative and passive-aggressive. But, frankly, this is my own website, and I'm not pushing this out into the wider world in the hope some very specific person is going to see it. I'm just writing it for myself. And possibly my cat, who has been cuddling my leg for the entire time I've been writing this. I hope you enjoyed it, Patti.


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#oneaday Day 428: My home online

As I count down to deactivating all social media aside from the little bit I need for work, I find myself tinkering with this site to make it a more comfortable "home" online. After all, once I ditch Bluesky, I will have no feed- or algorithm-based social media at all, with only YouTube (which is algorithm-based, yes, but I don't really count it as "social media"), Discord and various other private chat solutions (depending on friends' preferred methods) remaining.

Honestly, at this point, I'm relishing the prospect of some peace and quiet. Bluesky was fun for a while, but it just doesn't really feel worth the effort. Absolutely no other social media whatsoever holds any appeal for me, and I long for (LONG for) the day when I can ditch the work social media accounts also, because I absolutely detest working on them.

There are plenty of people out there who, I'm sure, have made social media work for them and even have an enjoyable time scrolling their feeds. I haven't felt the same sort of joy in silliness that I did in the early days of Twitter for many years at this point; after online interactions in general sort of imploded on themselves around the Gamergate years, things were never quite the same again afterwards. They'd been building that way for a while — for me, I think the Mass Effect 3 ending "controversy" was the beginning of the end, and that was, what, 2012? — and ever since then, what little social media I've kept up and running has been for one of two reasons: fear of losing touch with people that I have only ever interacted with on social media, and the feeling of "obligation" that I had to share my work, be it personal or professional in nature.

I still fear losing touch with some people, although honestly so many people have just fallen out of my life completely over the course of the last decade or so, what's a few more at this point for an incredibly lonely middle-aged man? The people who really matter to me, I already have alternative means of getting in touch with. I have a pinned post on my Bluesky page making my intentions clear, and so far no-one has made any particular attempt to get in touch via alternative means, and thus I have to conclude that either no-one cares, or it's going to be a situation where two months down the line, someone goes looking for me, finds my account deactivated and goes "I wonder what happened to that guy?"

I'm here. I'm still here. I've always been here. And as I let go of more and more of the toxic "services" that have been poisoning my mental health for the last decade and a half, I look forward to this place (and my other sites) being my true "home" online.

You are, of course, welcome to visit, dear reader. I'll be very happy to welcome you in.


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#oneaday Day 421: Ch-ch-ch-changes

I'll write about this again nearer the time that I'm actually going to put this into practice, but I wanted to give some advance notice of what I'm planning.

On September 8, 2025, I'll be taking a big step back from social media for personal use. I'll be deactivating my Bluesky account, removing it and Discord from my phone, and leaving a bunch of Discord servers.

The reason for this is that social media in general — even the little bit I still hold onto for some inexplicable reason — continues to play havoc with my overall mental health, and honestly, there is really absolutely nothing left that makes me feel like I "need" it for anything other than occasional contact with other people. And there are other means of achieving that contact with other people.

This isn't intended to be a big dramatic "well I'm taking my ball and going home without you!" post, and it's nothing personal, particularly with regard to the Discord servers I will be disconnecting from. This is a me thing; it's about removing myself from situations that are continually self-destructive and unproductive — i.e. spending far too much time doomscrolling on Bluesky or just rotating around several Discord servers in case someone said anything vaguely interesting — and freeing up time and headspace for doing things that I want to do, that make me happy, and that are less inclined to have me staring into space of an evening.

Thus, as loathe as part of me is to isolate myself further from a world where I already feel somewhat abandoned by and/or alienated from most of my "real life" friends, I intend to take the following steps for the sake of my mental health and overall digital wellbeing:

  • I will be deactivating my Bluesky account, at the very least temporarily while I am on holiday, and likely permanently.
  • I will be leaving a significant number of Discord communities that I am currently part of. I emphasise, again, that there is nothing personal in this; I am just attempting to cut down on the "noise" and the self-destructive habits of continually scrolling around the same servers time after time, hour after hour. I will be keeping some small, "friendship group" servers, but that's it.
  • I will be deleting Bluesky and Discord from my phone for the duration of my holiday, possibly permanently.
  • I will be focusing the majority of my online presence on this blog, MoeGamer (my video game blog) and Scratch Pad (my creative writing site).
  • I will only be contactable via email (you can use the Get In Touch page on this site if you don’t know my email address), Discord messages in the communities I remain active in (plus Discord DMs if we are friends on that platform), Google Chat if you know my email address, or WhatsApp private message if you know my phone number.

If you would like to stay in touch — and there are a bunch of you I would very much like it if you did! — then you can feel free to use any of the means outlined above to have a chat. It'd actually be quite nice to have some private conversations with many of you, away from the chaos of social media, so if we've had some good times in the past and I seem to have otherwise disappeared from the social channels you tend to use on the daily, please feel free to drop me a line.

Anyway, like I say, I wanted to give some advance notice of this, and I'll be posting something very similar on September 7, the day before I have a week's holiday as a last reminder. Thanks for your time, and if you have any questions or whatever about the above, well, you know where to find me!


Want to read my thoughts on various video games, visual novels and other popular culture things? Stop by MoeGamer.net, my site for all things fun where I am generally a lot more cheerful. And if you fancy watching some vids on classic games, drop by my YouTube channel.

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#oneaday Day 403: Falling asleep to Let's Plays

Not for the first time, I find myself reassured by an article from Aftermath, this time on the subject of falling asleep to Let's Plays, which is something my wife and I do on the daily. Nightly. Whatever.

Anyway, I knew that falling asleep to some sort of "noise" was becoming increasingly widespread for various reasons — not least of which being the huge ball of anxiety pretty much all of us appear to be carrying around inside our respective heads at all times these days — but I wasn't sure how common specifically using Let's Plays was. I especially wasn't sure about the use of Game Grumps, one of our shows of choice.

But, according to the article, it seems that it's not only common (right down to using Game Grumps!) but that there might actually be a certain amount of value to it. And that's an actual neurologist saying that.

I never used to "need" noise to get to sleep, and I'm not sure I really do now. But my wife Andie finds it difficult to deal with complete silence, particularly in the dead of night, and so we've both fallen into the habit of having something playing when we are ready to go to sleep. Most of the time, it is either the aforementioned Game Grumps — or my own videos, which, as it turns out, are pleasantly relaxing to listen to.

In fact, I'll be honest here — and I'm aware that this may well make me sound much more narcissistic than I actually am — I find my own videos to be the absolute best thing to help me get to sleep. I think it's because I'm already so familiar with all of them — both from having made them, and from having listened to each of them many times each at this point — that they strike a good balance between making enough noise to distract me from Thinking Bad Thoughts, and from not engaging me enough to want to pay attention to them. The trouble I occasionally have with Game Grumps is that I enjoy listening to them so much — particularly if it's a series I haven't watched or listened to before — that I end up paying attention to them rather than concentrating on getting to sleep.

I don't know if I'm a textbook "insomniac" as such, but I've always found it difficult to get to sleep. I get stuck in a sort of loop where I lie down and close my eyes, then my brain suddenly pipes up and goes "you don't actually know how to make yourself go to sleep, do you?" I then spend ages thinking "I really want to go to sleep, I wish I could go to sleep right now", but the act of thinking those things means that my brain is not shutting down and actually going to sleep. This can go on for hours at a time, particularly if the room is silent.

And that's where the Let's Plays help. If there's some noise on, my brain can latch onto that, and it doesn't get caught in that self-destructive cycle. It has to be the right kind of noise, though; I've found that music doesn't tend to work, and neither does simple, straightforward white noise (and/or its variously "coloured" relatives). But talking does, particularly if it's about something I find relaxing, familiar and comforting.

And so that's how we typically fall asleep: either to Danny from Game Grumps playing King's Quest IV or Space Quest for the umpteenth time… or to me playing old Atari games (including, on occasion, King's Quest and Space Quest games).

I'm reassured to learn that this isn't "a weird thing that we do"; it's a thing that seemingly is quite widespread.

Now, I just need to decide what's on the playlist for tonight…


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#oneaday Day 400: I can't do LinkedIn

After closing my original account a few years back — I'd never used it, I'd never got a job using it and I didn't see the value in it — I opened a new LinkedIn account a few weeks back. I still absolutely hate it.

Not only is its interface second only to Facebook in terms of general clutter, user unfriendliness and AI being rammed in your face everywhere, but the general tone of everyone on there is just insufferable. Every post is some great life lesson that they've learned from their time in business to business sales; every little happening at work is cause for twelve paragraphs of pontificating; every opportunity to brag about how you absolutely are not a "low performer" or similar is taken, and festooned with emoji.

I cannot imagine ever thinking at any point "I know, I think I'll check LinkedIn, that sounds like a fun use of my time". The fact the thing constantly emails me to let me know I have "1 new message" when all it is is some spam ad in my message inbox pisses me off. The fact it emails me to tell me I have "new notifications" when it's people I don't know starting jobs at companies I've never heard of pisses me off.

In short, I don't really know why I opened an account there again. I guess I was just curious to see if it was in any way "useful" for "networking", as some people like to say. And perhaps it is useful for that, if you're the insufferable business-speak type. But that is emphatically not me. I struggle to take posts even from people I know seriously, and I fear that if I spent any protracted amount of time on the platform, I would almost certainly tell at least one person (no-one specific) to stop being so up their own arse, and if they really think they have something worthwhile to say about "the world of work", as our careers advisors at school used to call it, perhaps they should try writing a self-help book that management consultants can put on their shelves and never read rather than inflicting their bilge on the broader Internet community.

I can't do it. I struggle with social media at the best of times these days, but the fact it's pretty much the only way to get in touch with some people really rankles me. I miss the good old days of email chains where people put time and effort into the messages they sent one another; late-night chats on MSN Messenger and AOL Instant Messenger; hell, even text messages felt more personal than what we have today.

It's one of the many ways I feel completely and utterly left behind by the world as it exists today, and I absolutely hate it. So don't expect to see any activity from me on LinkedIn any time soon. I can think of very few worse ways to spend my time.


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#oneaday Day 385: Hater Checkpoint

I have spoken many times on this blog about how I find needless negativity to be exhausting, unproductive and not conducive to good conversation, but on a regular basis, I am made to feel like I have something of a minority opinion on this subject. People are much more willing to hate on things than they are to say nice things about something.

Case in point: this week one of those interminable "quote tweet (but on Bluesky)" memes did the rounds, this time encouraging people to go through Wikipedia's list of "Video games considered the best" and hate on games of their choice. Naturally, given an opportunity to spew vitriol at things a fair few people like, everyone jumped at the opportunity:

The whole post is, of course, fairly transparent engagement bait, and people fall for this sort of thing every time. But, like I say, they're significantly more likely to fall for it if the opportunity to be negative presents itself. This post got 1.8K quote posts, with people jumping at the chance to complain about titles like The Legend of Zelda: Breath of the Wild, Skyrim, Overwatch, Fortnite, Mass Effect and even fucking Pong.

I… don't understand it. I've always been of the opinion that if you're engaged with and love a hobby, then you seek out and enjoy the things about that hobby which appeal to you. Expending energy on things that you, personally, do not like — and make no mistake, pretty much every one of those quote posts is not "this is bad and here are some solid reasons why" but rather "I don't like this" — just seems like a massive waste of time and energy.

You not liking Thing does not mean that Thing is bad. It just means that, for whatever reason, it didn't click with you. And that's fine! I just don't need to hear about it, and I don't need to see you smugly thinking Your Opinion Is Correct because ooh, so brave, you think Fortnite is "bad". I don't like Fortnite, either. And that's why you've never seen me write about it. I know I won't enjoy it, I know there are many things I don't like about it — so I just don't engage with it! It's really not hard.

I'm not mad with people who do enjoy Fortnite and I don't feel the need to try and convince people that my dislike of Fortnite is "the correct opinion". I simply don't care. I have a bajillion other games to enjoy that I do like, and I'd much rather 1) play them and 2) talk about them with others. I could go off on a 20-post thread about why I don't like Fortnite, but what is that achieving? Not very much, really. To me, someone going "I hate Thing" is just a means of shutting down a conversation, whereas someone telling me how much they like Thing and why can be the start of something wonderful.

Word of mouth works! So I'd much rather it be used for something positive — I can take some sort of action with that, like buying the game you're recommending — rather than negativity.

I realise that this post is, in itself, being negative, though, so I'll just tell you that you should go and play Raiden Nova because it's a lot of fun, and leave it at that. Good night to you!


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#oneaday Day 359: Commenter policy

I've had a few right weirdoes in the comments section of MoeGamer of late, and they are a prime example of why I adopt a fairly strict moderation policy: anyone who hasn't commented before has to have their first comment approved before any of their comments will appear on the site. If I don't approve that initial comment, the words they hammered into their crusty keyboard will not appear on the site.

I think by far the strangest so far was the one who started off talking about nostalgia, but then started banging on about the "globalist agenda" and how modern video games were all basically in service to this. By "globalist agenda", by the way, this person absolutely meant "the Jews", and as such their comment didn't get anywhere even a little bit close to being published on my site. I did mock it a bit on social media, though.

Today I had a guy who got really uppity about me writing about the Game Boy game The Sword of Hope and thinking that it was actually quite worthwhile and interesting. He absolutely could not fathom the idea of someone from well after a creative work had been published not judging it by the standards of its time. He also almost immediately started banging on about "censorship" due to the combination of my anti-spam filter and my aforementioned comments policy, so he did not get let through either.

I have a fairly flawless sense these days of when someone is going to be a pain in the arse in the comments. There's just a certain way that some people come across in text that lets you know they're a dickhead and probably a racist, and thus I have absolutely no hesitation in banishing them to the shadow realm when they happen to stagger into my comments section.

I do the same on YouTube; for all its faults, YouTube has one of the absolute best moderation tools in existence, which is the "Hide User From Channel" option. For the unfamiliar, what this does is effectively "shadowbanning" the commenter from your channel, so their comments don't appear under your videos and you don't get notifications about them… but to their eyes, they're still able to comment as normal. There's a perverse satisfaction in doing this, because you know some of these absolute cretins will be typing out long, obnoxious diatribes about whatever has offended their delicate sensibilities this week, and no-one will ever see them. Again, I have zero hesitation in doing this; if someone bursts into the comments section and the first thing they do is act like a twat, they're going straight in the sin bin.

Life is too short to deal with dickheads on the Internet. Of course, we'd all rather they didn't exist at all, but at least there are plenty of tools with which we can frustrate and repel them. Make good use of them; it's worth the effort.


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#oneaday Day 315: Short-form shite

I am once again inspired to write something by a piece over on Aftermath, this time on the subject of short-form videos such as Instagram/Facebook Reels and TikTok. The thrust of the piece is that the author decided to completely give up looking at this type of video online for the 40 days of Lent, and has felt considerably better as a result.

I am not surprised. I have noted on numerous other occasions how much I detest the push for short-form vertical-format "content" happening all over the Internet, and how frustrating I find it when I see people mindlessly scrolling through video after video without really taking anything in, just scrolling, over and over, for hour after hour.

I have never been sucked into this corner of the Internet. I've done the social media quasi-addiction thing, and it's not nice. I recognised short-form video as being kind of bullshit when it first started to be a thing — I still remember the now-deleted Glove and Boots video about how shooting vertical video makes you a terrible person — and I feel vindicated any time I see a piece like Riley's article on Aftermath concluding that yes, short-form video is a big pile of shit. I'm firmly of the belief that the format has done potentially irreversible harm to people's mental wellbeing in general, and specifically their attention span.

Do you know what the most depressing statistic on YouTube is? I've probably asked this before, but it's my blog, so I will ask the same rhetorical questions again if I feel like it. Anyway, the most depressing statistic on YouTube is the watch time or "retention" factor for your videos. This tracks how long people actually watch your videos for — in other words, if they sit down, click "Play" and watch the whole thing, or if they just tap onto it on their phone, watch ten seconds and then click on the next thing that catches their attention, without taking anything in whatsoever.

The stat makes for grim reading on longer videos, as you might expect, but I find it especially frustrating and upsetting when I see it being in the toilet on videos that are a couple of minutes long at most, like a trailer or something. And I suspect the "pivot" to short-form video on multiple social media platforms has played a significant role in this situation, because none of the platforms that host short-form video encourage their users to show any sort of respect for the creators of those videos. All they want you to do is keep scrolling through the never-ending feed, helping them build their algorithmic picture of Who You Really Are, all so they can better advertise to you.

This isn't to say the short-form video creators are entirely blameless in this, either. I never "got" Vine when it was a thing, either, and every time I'm inadvertently subjected to a short-form vertical video with sped-up footage of someone ranting and raving about something to the camera, I find myself never wanting to see anything from that creator ever again.

This might be a "me" thing, it might be an "autistic" thing, but I find so much short-form video to be incredibly aggressive and confrontational. Whether it's someone bellowing at the top of their lungs about the terrible customer service experience they had in B&Q last Wednesday or someone giving an impassioned plea to support a cause that actually matters, all I feel when I see a thumbnail or a video of someone's face right up against their phone camera is the same sort of discomfort I would feel if that person was invading my personal space, getting right in my face and shouting so close I could smell their breath.

I genuinely do not understand. I do not see the appeal. I do not find the supposed "jokes" funny. I do not find the "skits" funny. And anyone who thinks TikTok is a good place to go to get recipes or DIY guides is fucking delusional. How, in any way, is a looping video in any way an optimal means of learning how to cook something or build something? We've had these things sorted for years at this point.

And don't get me started on all the YouTube videos who make their entire content strategy "I saw this thing on TikTok and now I'm going to do something with it". Testing "viral" TikTok recipes. Trying "viral" TikTok AliExpress plastic landfill. Attempting to perform a "viral" TikTok dance. At least by not being on TikTok I can avoid all this shit at the source, but when it starts spilling over into other forms of media that I do still engage with, like YouTube, it's very annoying.

I am glad I never stuck my head into TikTok and found anything even the slightest bit worthwhile. On my one foray into the service just to see what the retro gaming scene looked like on there, I found an American guy gurning at the camera and explaining that "back in the day we had to plug our consoles into the TV and the wall!", immediately closed the app and deleted it. There was nothing there for me. I am better than that. You are better than that. And, as with everyfuckingthing else in the world at this point, the AI garbage that is starting to fill these platforms is just making them even worse than they already are.

"Oh, it's harmless," people say. "It's just a bit of fun. I like to watch the girls dancing. Sometimes there are really good recipes on there."

No. Stop it. You do not need that shit in your life. All of those things you just described can be accessed via other means that aren't destroying your attention span and your ability to focus on anything for more than 20 seconds at a time. And there are even ways to do all of them that don't involve feeding advertising algorithms.


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