#oneaday Day 102: Pondering YouTube… again

Having one of those days where I’m pondering my approach to YouTube. Y’see, my latest video, which covers Atari’s Yars Rising and is essentially just a video version of this article, has gone and done very well. Relatively speaking, I mean, and by that I mean it’s broken a thousand views.

For a small-scale sub-5,000 subscriber YouTuber like me, getting anything to break 1,000 views is significant. I’ve had a few successes over the last couple of years, and most of them have had something in common: they’ve been pre-scripted videos, as opposed to the “Let’s Play” style I built my channel on, and which I think I probably enjoy doing the most.

Probably my most significant success to date is the above video, which covers the excellent modern isometric racer Super Woden GP. This video has, to date, managed 87,000 views and is still trickling along. This was absolutely overwhelming to watch happen, to such a degree that I ended up having to “pause” the comments section because I was getting so many people commenting.

My second best is the above, which covers Moonring, an excellent modern take on the classic Ultima RPG formula, developed by one of the folks who worked on the original Fable. Plus it’s free. This one has been a slow burn; to date it’s done over 29,000 views, but it got off to quite a slow start. Compare the graphs for these two videos.

Here’s Super Woden GP 2:

And here’s Moonring:

Notice that the latter one spiked for some inexplicable reason about 250 days after I posted it. I don’t really know what happened here; I can only assume that it got shared somewhere and a lot of people showed up. But the analytics seem to suggest that YouTube just decided to suddenly start pushing it one day, so it started appearing when people were just browsing around the site:

The Yars Rising video hasn’t done anything like the numbers of these two, but it’s also still early days for it — at the time of writing, it’s just two days old. But it’s had a strong early push:

The one thing that the Yars Rising video has in common with the Super Woden GP 2 one in particular is that it was something timely. I made the video shortly after Yars Rising came out, when there was still some discussion going on about it. That, presumably, helps. But it doesn’t account for what happened with the Moonring video.

Anyway, the point is, any time something like this happens, I end up wondering if I should change tack a bit with YouTube. The approach I’ve taken for the vast majority of my videos is one where I introduce a game with a bit to camera at the start, then do a “Let’s Play”, where I explain the game as if I’m sitting down to play it with the viewer.

Some of these videos have done quite nicely. This one, on Seven Cities of Gold for Atari 8-bit, broke a thousand views:

As did this one on Beamrider for Atari 2600, though that’s over the very long term:

I like making those videos. I think they’re a good way of helping people to understand how to play and figure out the appeal of retro games. And yet the numbers don’t lie: what gets people watching is pre-scripted, more “review-style” videos.

Don’t get me wrong, those are fun to write and to make, also — plus I can generally cross-post them between YouTube and MoeGamer for two completely different audiences to see them — but any time I ponder maybe switching to doing that kind of video all the time, I think of the people who have very kindly stuck with me since the earliest days of me fumbling around with the platform, figuring out what the hell I actually wanted to do with my YouTube channel.

I suspect it’s not an “all or nothing” question. I suspect the answer is something I know already: that the optimal approach would be to do a bit of both. Perhaps “Let’s Play” style videos on simpler, earlier games, and more elaborate scripted affairs for more complex, longer games.

I don’t know. I’m just thinking out loud here. If I was a bigger channel I’d just say “fuck it” and start a second channel then split the two types of video between the two channels, but it seems foolish to do that as a small creator.

But anyway. I’m glad the Yars Rising video is doing reasonable numbers, at least. It’s a cool game and I’m glad people want to know more about it. So if nothing else, I can be glad about that!

Want to read my thoughts on various video games, visual novels and other popular culture things? Stop by MoeGamer.net, my site for all things fun where I am generally a lot more cheerful. And if you fancy watching some vids on classic games, drop by my YouTube channel.

#oneaday Day 98: Feature Creep

One of the things that really annoys me about modern websites is the obsession with feature creep, and nowhere is that more apparent than on social media and adjacent sites, with YouTube being a particularly prime example.

As if the scourge that is YouTube Shorts wasn’t enough, the latest feature that it’s impossible to dismiss permanently — telling it to go away only makes it disappear for a month at most — is “YouTube Playables”, a range of bottom-of-the barrel mobile game crap designed to placate the ever more attention-deficit body of users who can’t possibly just do one thing at a time.

I honestly don’t get it. Who looked at YouTube and went “you know what this needs? Shitty mobile games!” Who looked at Netflix and decided that needed to be a gaming platform? For that matter, who looked at fricking Facebook and thought games on there would be a good idea?

The argument that usually gets trotted out with this sort of thing is that it “gets more people into gaming”. Frankly, I’ve always thought this to be bollocks. Gaming has never been more accessible and affordable on platforms that are specifically built for it, and there is only one possible reason it is being shoehorned in everywhere that it doesn’t belong: to monetise the crap out of it, be it through ads, in-app purchases or subscription price hikes.

At this point I’d almost pay YouTube a fee to not have to see garbage like Shorts and Playables ever again. There are fundamental features of their platform that still don’t work properly and they waste time with this shit? Someone wants firing.

But I guess someone, somewhere has decided this junk “adds value”, so here we are, stuck with it, in yet another example of the Web being enshittified. At least there’s no “AI” features in YouTube… yet. Don’t you love our cyberpunk dystopian future?

#oneaday Day 68: YouTube thoughts

I’ve been pondering my YouTube channel ever since I wrote this post. Indeed, I’m still firmly of the opinion that Not Everything Has To Be Content, but I also think I work best when I have some sort of “structure” to proceedings, to know what I’m doing when. So I’ve come up with something for myself.

This is not intended to be a completely rigid structure of [x] videos per week or anything like that, but more some guidelines for me to work within that allow me to cover my diverse interests, celebrate a variety of games and still focus on the things that I’m most passionate about.

So here’s what I’m going to do. I’m going to work on a four-week cycle, which will go as follows:

Week 1: Atari 8-bit. One or two videos on Atari 8-bit games. Now I’ve covered all the built-in games of The400 Mini, this will be pretty much anything.

Week 2: Atari ST. I love the ST, and there are sections of my audience who love it too, so I want to make sure I make some time for it. Like the Atari 8-bit week, this will be one or two videos on Atari ST games.

Week 3: Public Domain and Magazines. This is relatively “open” to interpretation each time it rolls around, but in this week I’d like to either take some time to read through a magazine on camera, or to cover some of the Page 6 Public Domain Library disks for Atari 8-bit and ST, as I enjoyed the few videos I made on those a while back.

Week 4: Wild Card. This can be absolutely anything I feel like doing. If I feel like playing some DOS games, I’ll do that. If I feel like playing some SNES games, I’ll do that. If I feel like playing some Amiga games, I’ll do that.

I feel good about this; it lets me cover the things that I definitely want to keep covering on the channel, as well as the flexibility to do other stuff. And at any point, I won’t feel guilt if I want to take a week off due to fatigue or the weather or anything like that… I’ll just pick up where I left off!

So that’s that. I’m going to start implementing this from this coming weekend and we’ll keep moving from there. I hope you enjoy!

#oneaday Day 60: Not everything has to be “CONTENT”

I’ve gone on the record numerous times about how much I hate the word “content” to describe individuals’ hard creative work online, but that’s not what I want to talk about today. Instead, I want to talk about a somewhat related matter that has arisen as self-publishing your own writing, videos and all manner of other creative material online has become more and more straightforward.

And that is: not everything you enjoy has to become “content”. Not everything you do has to turn into a video or an article or a blog post or even something on social media.

I am saying this primarily to myself, because I’ve definitely felt myself veering in that direction at times. Indeed, a significant portion of my game collection consists of stuff I picked up because I thought it would be fun and/or interesting to write about at some point — though this was back when I was working an incredibly boring job pre-COVID and had both the time and mental energy to be able to post something substantial about video games nearly every day.

The trouble with thinking that “everything has to be content” (and I’m using that phrase as a shorthand, not as approval of the term) is that it gradually makes it more and more difficult to just enjoy yourself — to such a degree that it can lead to a form of analysis paralysis where you end up discarding certain experiences on the grounds that they won’t be “meaningful” enough. And by “you” in that sentence, I mean “I”.

I am proud of what I have created online: there’s this blog, which might be of interest to someone; there’s MoeGamer, which features a wealth of in-depth articles about games that don’t get much attention anywhere else; and there’s my YouTube channel, which focuses primarily on retro platforms that don’t get as much love as others.

But my brain is always going. It’s always thinking “oh, yeah, wouldn’t it be cool to make an in-depth video about Disco Elysium?” or “go for it! You absolutely can write one article for every single game on Evercade!” or “don’t start playing something else until you’ve finished what you’re playing, because you might not be able to write about it otherwise”.

These of the words of someone who is at risk of turning his hobby into work, and I have become increasingly conscious of it over the last few years. The trouble is, I am increasingly aware of how I’m growing older, and thinking about what sort of “legacy” I want to leave behind. My wife and I aren’t having children — by choice, I should probably add — but that doesn’t mean I don’t want to leave anything behind. I would love it if some of my writing and videos were useful to someone down the road, even if they only have something of a niche interest audience now.

But that doesn’t mean I should spread myself too thin and try to cover everything. That’s simply unrealistic. So I think I should probably try and impose some restrictions on myself to keep my “ambitions” under control, because otherwise I risk 1) overwhelming and burning myself out, and 2) never being able to “just enjoy” something ever again.

So for now I think what I’m going to do is I’m going to keep my YouTube channel focused near-exclusively on Atari stuff: primarily 8-bit and ST, perhaps with some 2600 stuff thrown in here and there if I can be bothered. MoeGamer I’d like to get back to doing some stuff a little more regularly with, so I think I will continue to use that as a means of posting in-depth thoughts on games I’ve actually finished in the case of narrative-heavy games, or spent enough time with to be able to comment on in the case of gameplay-centric titles. That may mean updates are sporadic, but there’s nowt wrong with that. It’s not a professional site, and I’m not in a position where I need or want to use it as a “portfolio” of sorts right now.

Evercade stuff is my day job, so any time I’m tempted to write something or make a video about Evercade stuff in my free time, I should instead channel that energy into doing something about it during working hours, particularly if I hit a period of “downtime” between major time-sensitive jobs. Of course, there are things I can’t do or say when doing things from a “professional” perspective, but honestly it doesn’t really matter too much; if I was doing Evercade stuff privately, I’d be wanting to explain why each and every game (yes, even the “bad” ones) is interesting and worth exploring rather than tearing it apart, and that’s not much different from taking a slightly more “marketing” approach. (Incidentally, if you want to see some of the stuff I’ve done professionally for Evercade, check out the official Evercade blog, and particularly the Evercade Game Spotlight, Evercade Cartridge Preview and Top 5s sections.)

Everything else? I should just enjoy it. Sit back, enjoy without guilt. Write about it or make a video if I feel like it, but don’t place undue pressure on myself to make everything into a video or an article. Sometimes a good time is just a good time and doesn’t need writing about. Sometimes a good time is something best kept to yourself. Sometimes it’s nice to try and forget that the Internet exists, and get yourself back into the ’80s mindset of just enjoying things because.

Anyway, that’s my ramble for today. I’m off to go put it into practice.

#oneaday Day 59: Popularity produces pricks

And not in the way you might be thinking. Okay, there are times when someone getting popular or enjoying some success with something leads to them becoming a prick, but that is not what I’d like to talk about today. I’d like to talk about life as a small-scale creative person on the Internet, and what happens when something you produce manages to extend far outside of its usual audience.

I’m prompted to talk about this as a result of the thoroughly lovely RoseTintedSpectrum’s recent video on the first series of beloved video game TV show GamesMaster, which, to put it mildly, has been doing numbers since he released it. If you haven’t watched it yet, I highly recommend giving it a look:

What we’ve all been noticing since the video started blowing up, however, is how much more frequent comments from complete arseholes become once you cross a particular popularity threshold. Not necessarily comments that are being directly insulting to the video maker, but comments from people who are just being dickish. People who use terms like “woketard”. People who think the ’90s was a utopia where white people flourished and you never, ever had to look at those filthy Muslims. You know the sort of people. The same sort of people who cry “DEI” anyone someone with a slight tan appears on screen.

When this first started happening, we were discussing the phenomenon in a Discord server that hosts a number of UK-based retro gaming and retro tech YouTubers, and we all had similar stories to share. There comes a point, it seems, usually after you cross the 1,000 views mark, where there’s a marked uptick in comments from twats.

It makes sense when you think about it. A video blowing up and getting a lot of views means that it’s being pushed by the ever-mysterious YouTube Algorithm to people beyond your usual audience and subscriber base, which means people from circles you might not normally mix (or want to associate) with may start stopping by. And boy, do they love to hear themselves talk.

I had something similar a while back when I had my own video “blow up”. It was this one, a video I’m still pretty pleased with, but which left me feeling well and truly vindicated in just making videos about what pleases me, rather than what is guaranteed to be “popular”.

Because what no-one tells you about getting popular and suddenly attracting all these complete penii is that it’s genuinely stressful and often quite upsetting. I got to a point where I had to “pause” comments on the video above because the influx of them was stressing me out so much. And I wasn’t even getting nearly as many dickheads as Rosie is getting on his video. It was just overwhelming, and not in a good way; I did not like it at all.

The same is true for anything tangentially related to social media or online presence. Post something — be it picture, video, blog post, article, whatever — that manages to get a significant reach, and it’s seemingly inevitable that you’ll have to deal with dickheads. This is, of course, frustrating, because one would hope that it’s possible to get a significant reach on something without attracting the very dregs of Internet society, but with every “success story” like the ones I’ve described above, it seems increasingly inevitable that the dickheads? Oh they will come. They will come in droves.

I wonder how many people have been put off from a potential career of making creative things online by this sort of thing. I guess after a certain point you start to get used to it and be able to tune things out — and once you reach a certain size as an online personality, you can start hiring staff to take care of things like the comments section for you, so you can focus exclusively on actually making the videos.

But for everyone who gets to the point where they’re able to hire a staff, I’m sure there are myriad more who gave up the first time they saw mild success, because the dickheads came. And I can’t help thinking that’s a real shame. Online culture shouldn’t have come to this. But it has, and we just have to live with it, it seems, because no-one seems in a particular hurry to do anything about it.

Thank heavens for YouTube’s “Hide user from channel” setting, at least, which means the dickhead of your choice is banished to the abyss; you’ll never see them in your comments section again, and neither will the rest of your audience — but, here’s the fun bit: they’re still able to rage impotently at you, never knowing that you’ve effectively “blocked” them because YouTube doesn’t tell them that.

This is the one bit of YouTube I can honestly say is absolutely masterful. There are few things better than knowing that there are dickheads who think they’re posting amazing putdowns of your latest work, only for their comments to be silently banished to the abyss before they get anywhere near you.

Anyway, the Internet sucks, but go subscribe to Rosie ’cause he makes good vids. Ta-ra.

#oneaday Day 51: The Art of the Thumbnail

I’m in a Discord with some other (relatively) low-subscriber retro gaming and tech YouTubers, and we’ve had some interesting discussions over there. One subject that comes up frequently that I think I’ve derived the most value from is that of video thumbnails.

To put this in context, prior to joining this Discord, and for quite some time, my YouTube channel looked something like this:

I don’t dislike this look. I was rather fond of how each “series” I was doing had its own distinct appearance, and I feel each thumbnail got nicely to the point: telling viewers that it was a video about a particular game on a particular platform.

But that’s not really how YouTube works. However nice it looks to have a lineup of games with lovely consistent thumbnails Criterion Collection-style, it doesn’t necessarily bring the views in. And so, with the advice and encouragement of the folks in the aforementioned Discord, I do things a little bit differently now.

This is how my channel looks today:

I’m pleased with this. Because I feel like these thumbnails do a much better job of intriguing and attracting the viewer’s attention without assuming knowledge — i.e. “what is ‘Atari A to Z’?” — while still allowing me a certain degree of consistency and coherence that makes my work immediately identifiable if you know what to look for.

Best of all, I haven’t resorted to any of the more flagrantly transparent “clickbait” techniques, and “YouTube Face” is nowhere to be seen. The videos I make on YouTube are not for the same audience as Mr. Beast, so I make zero effort to court the sort of people who respond to those sorts of thumbnails.

And it works. At least I think so. Some of my videos perform about as well as what I considered a “solid performance” two or three years ago — that is to say, breaking three figures in the view count — but quite a lot more of them exceed that by two, three or even four times. And I’ve had a few breakout successes: my Super Woden GP 2 video sits at 86K views to date, my look at Ultima love letter Moonring has 21K views to date (and a very long tail), my video covering the announcement of The400 Mini attracted 14K views, and most recently a video on Project Gotham Racing 3 brought in a relatively modest but still impressive-for-my-channel 2.5K pairs of eyes.

I don’t do this for the views, as I quite frequently state; I do it because I enjoy it. But I won’t pretend it’s not nice when a video does well — at least partly because it results in a bit of pocket money for me. That Super Woden GP 2 video made me over a hundred quid within a few days of it being posted. And now I get a small payout from YouTube earnings (i.e. the minimum payment threshold) every couple of months, whereas once it was a far-off goal I thought I’d never achieve. That’s nice.

The secret behind those thumbnails? It’s not really anything complicated. The most effective advice from the Discord I’ve followed is to keep text to just a few bold words, and present those words using at least two of the following: a bold outline around the letters; a bold drop shadow; and slightly rotating various parts of the complete text so that the eye is drawn to lines that aren’t quite “straight”. That’s about it. I don’t overuse colour; I don’t overdo the “big red arrow” or “circling the obvious thing” tricks (although I put in a big red arrow occasionally as an in-joke to the group, which refers to itself as the “Big Red Arrow Club”); and, as noted, I don’t do the “YouTube Face”.

It works for me. The result is a channel full of videos I’m proud to call my own, and which a gradually (very gradually) growing number of people are coming to appreciate. That’s pleasing to me.

YouTube and YouTube culture has myriad problems, but it’s still the best place to create and share stuff like this. It’s a valuable means of self-expression and sharing one’s interests, and it’s something I’m glad I decided to get stuck into exploring properly.

You are subscribed, right?

#oneaday Day 50: Another Project Complete

As of today, I now have videos recorded for all 25 of the games included on The400 Mini, the miniature games console based around the Atari 8-bit. Not all of them have been published yet — the final one, which covers both Centipede and Millipede, will be out later in the week — but it’s nice to feel like another creative project is “done”. If you’re interested, I set up a playlist on YouTube here:

As you’ll note from the thumbnail, this playlist includes both videos that I’ve previously recorded that happen to cover the games on The400 Mini and new vids that I’ve recorded specifically to look at everything included on the system. The Atari 5200 games included in the playlist, covered during my “Atari A to Z Flashback” project, where I made videos for all 150 games on Atari Flashback Classics for Switch, are fundamentally identical to their Atari 8-bit counterparts, and a few others I’d previously covered on the 8-bit-centric “Atari A to Z” series.

I’m pleased with this, at least partly because it means I can now get on with exploring the broader Atari 8-bit library once again. The games included on The400 Mini are a fun cross-section of what was out there on Atari 8-bit, but they are just a fraction of the whole picture — a picture that today includes some incredible efforts from modern developers who are still putting out amazing stuff for the platform.

One of the things that I hope comes to light for people who watch my videos is that a lot of games that ended up being very famous across multiple platforms actually got their start on Atari 8-bit. Off the top of my head that I’ve covered already, there’s Boulder Dash, Alley Cat, Spelunker, Lode Runner, M.U.L.E. and plenty of others besides.

All of these are arguably more famous in other incarnations (except perhaps M.U.L.E.) but I feel it’s important to acknowledge where they came from in the first place; a lot of self-styled gaming historians don’t give the Atari 8-bit the credit it is due, assuming it to be a niche system on the level of stuff like the Oric Atmos, Dragon 32 and suchlike. But no; while the Atari 8-bit never had the same widespread acceptance of the ZX Spectrum and Commodore 64, it was still a lively, active and well-supported system (supported by everyone except Atari for significant portions of its lifespan, anyway) with some excellent capabilities that the platform’s more talented programmers really got to grips with.

I realise this all might sound a bit fanboyish, but that’s just because, well, I’m an Atari fan. Always have been. And I feel it’s a bit silly for big chunks of computing and gaming history to be ignored just because they didn’t happen on the most famous platforms.

And so I will continue to bang that drum on my YouTube channel. I have a platform there, and have amassed a following of quite a reasonable size. If the stuff I do convinces just one or two people to explore things a little beyond the usual scope of “retro” — or just to acknowledge that Atari home computers exist — then I’ll feel like I’ve done a decent job.

#oneaday Day 22: Trends Have Made the Internet Boring

See? I told you I’d be back. And I thought I’d talk about something other than Final Fantasy XIV: Dawntrail. Specifically, as the title says, I want to talk about how trends have made the Internet boring. Or perhaps more accurately, why everyone all wanting to do the same thing all at once makes things deathly boring.

There are a few practical examples I’d like to give. First is a YouTube channel I was introduced to recently called Obscurest Vinyl. This channel is run by a designer and musician who found some joy in creating fake record sleeves for songs with names you definitely wouldn’t have gotten away with in the eras they’re parodying. Songs like the wonderful Pullin’ Out My Pubes (She Loves Me Not) by The Sticky Sweethearts:

You’ll notice from that video that the record label now has some music attached to it. I was initially a little perturbed to discover that the person behind the Obscurest Vinyl YouTube channel had been using AI music generation to create the tracks, though my mind was set somewhat at rest by how he had written the lyrics (which are generally far too offensive to be the product of the typically rather po-faced Large Language Model AI bots) and tinkered with the initial output to make it flow properly, incorporate all the filthy language and sound consistent with the other works from the same fictional “artists” on the channel.

Of course, what the YouTube algorithm then did was go “oh, you watched a video about a fake record with lyrics about someone gluing their balls to their butthole, HERE, HAVE A MILLION MORE OF THEM”. And it became very apparent that Obscurest Vinyl has a lot of copycats out there, none of which have anywhere near the same magic; these other channels are just trying to ride a trend.

This, of course, is symptomatic of one of the main things that is killing the Web right now: excessive Search Engine Optimisation or SEO. Have you ever searched for some information on something, only to find a billion unrelated websites all magically having articles headlined “What Time Is The Superbowl On?” or “Where Do You Unlock Pictomancer in Final Fantasy XIV?” That’s SEO at work, and that’s a problem that is only getting worse with the amount of AI sludge that is being fed into the Internet at large. Sites want quick and easy clicks, so they look at what people are searching for — the trends of the hour — then provide a hyper-specific article about the thing.

Helpful? Arguable. I hate it, because I’d rather have the information directly from the original source — in the latter case above, for example, it took me a fair bit of scrolling before I got past all the websites jockeying for SEO juice to the actual website for Final Fantasy XIV, the thing I was looking for.

More than being frustrating if you want the information straight from the horse’s mouth, it just makes the Web boring as fuck, because every site (including a lot that should really know better) are doing the exact same thing. Daily Wordle solutions. Individual articles for things that would have been much better incorporated into an FAQ. Outright copying and plagiarism of other sites. It really is a shame to see what online media has become — and frustrating to see that certain portions of the creative types on sites such as YouTube are more obsessed in chasing trends with transparently copycat material rather than, you know, being creative.

I don’t know what the endgame of all this is. I hope we’re in a “things will get worse before they get better” kind of situation, but honestly right now, it feels unlikely that the “get better” part will happen. The Web gets demonstrably worse, less useful and less fun day by day. And we’ve all let it happen. I don’t know if we can undo that.

The TikTokification of comedy

I fucking hate TikTok. I hate “short-form content” in general, which means I loathe YouTube Shorts, Instagram/Facebook Reels and anything anyone feels the need to send me that is in a 9:16 aspect ratio. So if you’re considering it… don’t. I won’t watch it.

My reasons for despising short-form content are numerous and varied, so I won’t go into all of them here, but one thing in particular vexed me so when I stumbled across it yesterday that I felt the need to get this particular rant out of my system. And that is what I call the TikTokification of comedy — or, to put it another way, the divorcing of comedic moments from context purely so that idiots can quickly and easily steal them and share them on their mindless social media.

I’ve actually been thinking about this for a while. The first time I was particularly conscious of it was when I started seeing that a number of comedians had started upping their YouTube presence. And all their videos had a few things in common. Take a look at these thumbnails:

All of these are completely transparent clickbait. And while a certain amount of clickbait is a necessity on a platform as saturated with material as YouTube is, I really detest the whole “half a sentence” thumbnail format. I didn’t click on this one, which has almost certainly floated across your YouTube recommendations at some point, either:

This, to me, is the YouTube equivalent of the Twitter engagement bait (that thankfully seems to have died a bit of a death… along with the rest of Twitter) where a brand would go “[our brand] is _________” and expect people to “fill in the blank”. And people, dumb consumers that they are, absolutely would. And it didn’t matter whether they were filling it in with obscenities or bootlicking nice things, it was engagement. It made the numbers go up. That’s all that mattered.

It’s the same with these comedy clips. I like all of those comedians above, but I don’t want to click on their videos because it’s rewarding manipulative behaviour, and also encouraging the main problem that I want to talk about today: encouraging people away from enjoying a creative work in its entirety and towards a grab-bag full of “best moments” that completely lack their original context.

Good stand-up comedy makes the entire show into an event, and runs a narrative thread through the whole thing. Not all comedians do this, but the best comedians, in my experience, make you feel like you’ve enjoyed a complete story by the time you’ve left the room. Sure, there may have been some deviations along the way, and the story may not have made all that much sense… but there was still a sense of narrative progression. A beginning, middle and end, if you will. For some great examples, check out Rhod Gilbert’s show Rhod Gilbert and the Award-Winning Mince Pie and pretty much anything by Eddie Izzard.

When you slice a show up into little bite-sized bits, you lose that context. Sure, the individual moments might be funny on a superficial level, but you lose the added depth of them being part of something bigger. And that’s a real shame. And this leads me on to the real reason I’m writing this today: my discovery yesterday that Friends, a TV show I absolutely adored during my formative years, has its own YouTube channel.

And yes, you guessed it, the Friends YouTube channel looks like this:

The stand-up comedy thing I can sort of forgive. While I much prefer seeing an entire stand-up set and enjoying that feeling of context and narrative, there are sometimes just single jokes or routines that you want to share with someone. And you can probably make the same argument about Friends.

But for me, and regardless of what you and/or the general public might think of it now in 2023, Friends was always about more than just the jokes. Friends was a phenomenon. Friends was about us spending 10 years alongside these characters in an important, turbulent part of their lives, and watching them grow and change. Friends was about us simultaneously being envious of these twentysomethings somehow being able to afford massive apartments in Manhattan, but also feeling like the moments they shared were relatable in their own ways.

And an important part of the entire experience was context. While Friends actually starts kind of in medias res, halfway through a member of this pre-existing friendship group telling a story in their favourite coffee shop, it still makes an effort to introduce us to everyone through the way Rachel enters the picture as a formerly estranged friend of Monica.

We feel included. We feel like we’re learning who these people are — and over the course of the subsequent ten seasons, we really get to know everyone. And while the age of the show means that life in general is quite different for most folks right now — look how infrequently anyone on the show uses a mobile phone or a computer, for example — it’s still relatable to anyone either going through that “20s to 30s” part of their life, or who has already been through it.

These characters grow and change as a result of the things that happen to them and the simple act of getting older. They enjoy amazing high points and some heartbreaking low points — although nothing too heartbreaking; this was a primetime comedy show, after all. But everything that happens helps to define these characters and make them more than simple, mawkish, two-dimensional representations of a single personality trait.

Slice all 236 24-minute episodes up into one-minute chunks, though, and you have content. You have individual moments that, in many cases, simply don’t really work as standalone “jokes” because they rely on you knowing and understanding the characters and their relationships. And you have no sense of that ongoing growth and character development, because all these clips are posted in a seemingly completely random order determined by whatever the person running the Friends YouTube account felt like putting up today.

I realise this is a bit silly to get annoyed and upset over, but it’s frustrating to me to see something that I loved so much in its original form and its original context be treated as fodder for the mindless content consumption machine of 2023. It irritates me to think that there are doubtless some people out there whose only contact with Friends will have been minute-long clips on YouTube, and through those they will likely have formed a totally different opinion of the show than someone who watched it from start to finish.

Is this elitist and gatekeepery? Not really, since Friends itself is easy enough to watch in its entirety via either streaming services or undoubtedly cheap DVD box sets that no-one wants any more. It’s just the latest symptom in a disease that blights society, where no-one believes they have “time” for anything any more, so watch badly cropped minute-long 9:16 clips on double speed while they’re doing their daily quests in Mindless Gacha Bullshit X, rather than settling down, taking some time to relax and just enjoying something in its entirety.

I hate it. Hate it. And while I’m aware there’s nothing stopping me from doing what I describe above — I think I even still have my Friends DVD box set somewhere — it’s exhausting just to be around all this short-form garbage, and frustrating to live in a world where seemingly no-one has an attention span longer than a TikTok video.

2431: I Also Made This

I made another video today in an attempt to further solidify my knowledge of Hitfilm 4 Express, and indeed to refresh my subject knowledge with regard to video editing in general, as it’s one of those skills that can atrophy from non-use, particularly with how non-intuitive professional-grade programs can be.

I’m still in two minds about the advent of video on the Internet and how, for young people in particular, it has taken the place of good old fashioned text Personally speaking, I’d still rather read a good article with nice screenshots than watch a video — particularly if I’m out and about on my phone and am not in a situation where listening to the audio of a video would be practical — but I’m forced to reluctantly admit that for gaming content, video does sort of make sense.

Video games are, for the most part, a dynamic, audio-visual medium in which the way things move around the screen and the noises they make are just as important as what they look like as still images. This is more true for some genres than others — shoot ’em ups such as the two games I’ve covered with my videos over the past couple of days are a good example. But even in more sedate games, there’s value to being able to actually demonstrate what the thing looks like in motion, how its interface works and all manner of other things. And while you could take the TotalBiscuit approach and make hour-long videos about options menus — there is value there for some people — I think the real strength in video coincides with the atrocious attention span most people have these days: short, snappy summaries of what something is all about and why you should pay attention to it.

I don’t yet know if I’ve nailed that format in my videos just yet, but I’m enjoying making them if nothing else. Plus insofar as creative projects go, they could potentially end up forming a “portfolio” of sorts should I find myself in a position where my video-making skills might potentially get me a job of some sort. That would be nice, wouldn’t it? I’m trying not to think about it too much, but as I’m broke it’s kind of constantly on my mind.

Still, I guess this counts as a vaguely productive use of my time, and I did at least apply for two jobs earlier today, so I can say I got something done. Unfortunately none of those somethings quite pay the bills at present, but, well, doing something is better than nothing, non?