1799: I Eat In a Lot of Italian Restaurants

I’ve mentioned this a few times before on these very pages, I think, but I’m not generally a fan of any sort of “reality TV”, be it the utterly pointless like Big Brother, or the vapid sort of “talent” competition coupled with obviously over-scripted “drama” from stuff like The X-Factor or The Voice.

I make one exception, however, and that’s The Apprentice.

I wouldn’t say I’m a particularly dedicated viewer of it — out of the ten seasons to date, I certainly haven’t watched all of them — but I always find it to be quite enjoyable television. It strikes a good balance between the guilty pleasure of just observing people with strong personalities clash with one another and a degree more “structure” than many of these sort of shows. There are clear tasks and objectives for the participants to strive towards — though on occasion the measurement of success is somewhat ambiguous — and, at the end of the whole process, the reward for the winner is genuinely meaningful rather than pointless. Originally it was to become Alan Sugar’s apprentice — hence the name of the show — but in more recent seasons the winner has simply gone into business with Lord Sugar, with the main bulk of the “prize” being the combination of this opportunity and a substantial initial investment from the big man himself.

The most recent series came to a close last night, and it once again proved to be quite enjoyable. It’s also been interesting to see, over the course of the last ten years, how the business world as viewed through the lens of this TV show has changed. This year’s victor Mark is set to start running an online marketing business for Lord Sugar — an entry into a crowded market, for sure, but something which Mark himself clearly believes in… and also a kind of business that really didn’t exist in the way it does today back when The Apprentice first launched. (It was quite telling to see in the You’re Hired! segment of the final show that a lot of people seemed genuinely to have no idea what Mark’s business would involve — Internet marketing and search engine optimisation is still largely black magic to a lot of people.)

I won’t pretend to know anything about business, however, so the appeal elements of the show for me largely relate to people-watching. And this year’s cast was made up of a pleasingly diverse array of different characters. There was the youthful exuberance of Solomon, the eccentricity and arrogance of Sarah, the almost-unflappable nature of Katie and, of course, the bromance between Mark and Daniel. Notably, unlike many other reality shows, there was a mix of both likeable and dislikeable people in there, meaning that most people watching would probably be able to find both someone they could relate to and someone they really wanted to see suffer at the hands of Lord Sugar and his aides in the boardroom.

It’s disappointing to hear that Nick will be leaving the show after this series, but I thought it wouldn’t quite be the same after Margaret left, too, so I’m sure it will adapt in next year’s installment.

By far the best thing about this 10th year anniversary of the show, however, is that there’s a brand-new Cassetteboy video in the same vein as the one at the beginning of this post — and so, what better way to sign off than with that very video? Enjoy!

1316: Get Hype

I’ve written about this on at least one occasion before, but the fact that Breaking Bad is on television again has reminded me of the curiously inverted effect that hyperbole has on me. In other words, the more people waffle on about how amazing something is, the less I want to pay any attention to it whatsoever. I’ve long since muted everything to do with Breaking Bad for this reason, as it’s completely dulled any enthusiasm I might have once had for something that is — by most accounts — very good.

Breaking Bad is a curiously extreme example of what I’m talking about. It’s doubly infuriating because everyone posting about it on social media is also being incredibly conscious of spoilers — Breaking Bad fans hate spoilers — and thus what we end up with at the time a Breaking Bad episode is broadcast is a string of tweets that say absolutely nothing. To be more precise, they tend to be nothing but a string of tweets of people going things like “OH MY GOD” and “WOW” which has absolutely no meaning whatsoever to those who aren’t watching the show.

Now, I’ll grant that Twitter provides a reasonably practical means for Breaking Bad fans to get together and discuss the show — or, more accurately, “react” to it in real-time — but it really doesn’t inspire anything like in-depth discussion, and thus I have to question the value of doing this, particularly as it has several knock-on effects: 1) people who don’t like Breaking Bad get pissed off 2) people who might have wanted to watch Breaking Bad at some point get fed up and decide they don’t really want to watch it until everyone shuts the fuck up about it and 3) the people who are actually watching Breaking Bad are only giving the show half their attention because they’re flip-flopping back and forth between the TV screen and their phone.

I tried the “livetweeting” experience a couple of years back when I got vaguely into The Apprentice. I picked up a few followers in the process and found some entertaining people, too, but it really wasn’t worth it; the number of people who got irritated at it didn’t really make up for the people I “met” in the process, and the interactions I was having with others who were “reacting” to the show in real time were superficial at best. I didn’t find it particularly valuable, in other words; certainly no more so than sitting around watching a show with friends in the same room, which is something I don’t tend to do — TV, for me, tends to be an accompaniment to something else (like eating dinner) rather than an activity in itself.

More than the fact I didn’t find it particularly valuable socially, though, I just found it frustrating to do — if I was tweeting while watching, I found myself unable to concentrate on what was going on on the screen, so eventually I gave up, much to the relief of my Twitter followers.

Ultimately, it’s your Internet; if you want to “ooh” and “aah” at Breaking Bad while it’s on, feel free — I simply reserve the right to mute your ass if you do it too much!

Grump over. Time to go to a pre-wedding celebration.

#oneaday Day 814: Myself, Myself and Myself

Watched The Apprentice tonight. Out of the interminable string of asinine reality shows that the idiot-box forces into our collective consciousness, Lord Sugar‘s ouevre is the one that offends me the least. It still offends me, of course, though not for the same reasons that, say, Britain’s Got Talent does. No, Britain’s Got Talent makes me feel stupid for watching it. (So I don’t.) The Apprentice, meanwhile, finds me infuriated at the people depicted therein — the fact that the show itself typically shows them up to look like the bunch of chancers they are takes the edge off, however.

One of the worst things these people do is talk. No, seriously. Every time they open their mouths it’s a veritable string of business cliches, one after another. One of the most prolific, egregious examples is the incorrect use of the word “myself”. Everyone on that show seems to think that using the word “myself” instead of “me” or “I” makes them sound more “formal” or “polite”.

“Who was responsible for this?” yells Lord Sugar.

“That was myself,” pipes up someone with impossibly blue eyes.

“And who worked in the production side of things?”

“Myself was working in production, along with Randolph, Bellend and Fuckwhistle,” comes the reply from the blonde one with the annoying attitude. (I can’t remember their real names.)

You get the idea.

The same principle is also, it seems, applied to the word “yourself”, which has apparently become an acceptable substitute for the word “you” somewhere along the line.

“I think the team working on this should be yourself, myself and Craptwat,” says Fuckwhistle.

I can’t work out where this faux-formality that makes people talk incorrectly (or, to be less prescriptive about it, “faux-formality that makes people complicate their speech unnecessarily”) has come from. Perhaps it’s a modern-day variant of the archaic “thou art/you are” distinction, which everyone uses incorrectly these days anyway. (And with good reason, obviously — it’s archaic, duh.) Whatever it is, it needs to die, for the same reason that people who use words like “trendy” and “funky” just need to stop right now. Words like that are ones which lose all their meaning and become the opposite of what they’re supposed to be as soon as they come out of someone’s mouth. The same is also true for anyone who says Internet memes out loud or — God forbid — says “LOL” in earnestness.

But I digress.

Language is constantly changing and evolving, usually for the better. We have a veritable shit-ton more words than we used to (and plenty more, like “shit-ton”, that you won’t find in the OED) and the English language has never been more complex, more expressive and more descriptive than it is now. It doesn’t need to be overcomplicated with misplaced formality. There are already pretty good systems in place for indicating that you’re speaking formally — lose the contractions, cut the slang, actually bother to pronounce the letter “t” — so stop making up rules. And while we’re on, grab a dictionary and look up what “literally” means. It’s not an intensifier. It means something actually happened. Stop using it wrong or I will literally jam this pencil into an orifice of yours that it’s not usually supposed to find itself in.

And yes, I mean literally.

#oneaday, Day 292: TV Get Bent

Most times I watch TV, I’m reminded why I don’t watch TV any more, besides the occasional isolated incident of The Apprentice (which I can’t really be bothered with this year, anyway). And the reason for that is that 99.87% (approximately) of it is complete, unadulterated, unfiltered dross and bollocks, and the rest are reruns of old, unadulterated, unfiltered dross and bollocks.

Now I understand and appreciate that some people enjoy zoning out in front of the TV and enjoy having things that they don’t have to think about. I do the same with video games. But at least I’m interacting with video games, and even the most mindless, dumbest video game requires at least a bit of co-ordination and use of your reflexes. Unless it’s Farmville, in which case you just require to be non-vegetative enough to click a mouse a few thousand times. But even that demands more brainpower than staring at the TV.

Not all TV is rubbish of course. But I find myself picking up favourite TV shows on DVD rather than watching them when they air. There are a couple of reasons for this: firstly, being tied down to a schedule at the behest of an inanimate object is a pain that I can do without. Secondly, if I really get into a show, it’s nice to be able to watch several episodes of it in succession to get a greater sense of “coherence” than watching a one-off. Try watching a season of 24 when it airs on TV as opposed to being able to watch several in a row on DVD and you’ll see what I mean. Not that I ever got into Lost (the TV schedule thing meant I lost—no pun intended—interest about halfway through the first season) but I imagine that, with all its confusion, would be much the same.

The kind of TV that doesn’t lend itself to a sense of “coherence”—random quiz shows and reality TV—doesn’t particularly interest me anyway. So everyone’s a winner, then. TV can keep its dross, its reruns, its uninspired crap and endless repetitions of Alexander the fucking Meerkat adverts. I’ll stick to my DVDs, iPlayer and 4OD, thanks.

Will we eventually reach a stage where the concept of traditional TV broadcasting itself is obsolete? Thanks to services like those I’ve just mentioned, it’s entirely possible to have a completely personalised staring-at-the-gogglebox experience consisting entirely of programmes you actually enjoy. And with services like Netflix, LoveFilm and MUBI offering a variety of niche as well as mainstream content, you can even populate your own personal TV and movie playlist with things that would never have been on TV in the first place.

Also there is no need to wait for Alexander the fucking Meerkat to come on screen to go and have a toilet break, either.

The more I think about it, the more this concept sounds very appealing. But will the TV studios ever go for it? The concept of “primetime” is still very firmly in the heads of most broadcasters, and so it’s likely that scheduled programming will continue for at least a little while yet. But as time goes on? Who knows. Perhaps one day TV will move to an exclusively on-demand system.

I look forward to that day immensely.

#oneaday, Day 262: Padawan

I hate reality TV. Loathe it with a passion. I actually want to throw things at the TV if The X-Factor dares to show its face. And Big Brother just makes me want to… also throw things at the TV.

But I have one exception to this rule, one guilty pleasure, and that’s The Apprentice. I’m not sure why this is, as it is consistently home to some of the most obnoxious peen-arses that have ever graced the nation’s TV screens. But there’s something oddly addictive about it.

Twitter helps, of course. The Apprentice is one of those shows that a lot of people on Twitter get behind, narrate, comment and enjoy together. It’s like sitting together with an enormous group of friends, pointing and laughing at the prize gits on screen and (possibly) drinking to excess. Of course, it wouldn’t be Twitter without other people trying to tell you what you can and can’t post on your own stream, so add at least one person to the metaphorical throng of people who is sitting in the corner with their arms folded, sulking, whinging about everyone else having a good time.

That is an overstatement, of course. Most of my non-Apprentice-watching friends politely informed me that they’d either be avoiding Twitter for a while, or temporarily unfollowing me. Perfectly fine; it’s the way Twitter’s designed to work, after all. The image of the sourpuss in the corner was too amusing to leave out, though. And there are certainly those who do like to throw a strop when people aren’t posting what they think should be posted. Balls to them, I say! Or indeed, I point them to this response to me from the fine and lovely @velourvelvet:

(Also, look, see? #newtwitter is good for something. You can see my original tweet and the reply! Stop moaning.)

Anyway. Tonight’s episode revolved around sausages and the manufacturing and sale thereof. Naturally, the episode was edited to include as much innuendo as possible. Come on, we’re British. What’s the world coming to if you can’t snicker at the line “Hello there sir, you look like a sausage connoisseur”?

As usual, the people involved appear to mostly be prize dicks. They have, of course, been chosen because they make “good telly”. Pop in some grade-A peens amongst the blokes, pop in a few hotties and a few bitches amongst the girls, light the fuse and simply sit back. Easy. It also helps that grade-A peens who are also self-professed “entrepreneurs” up the knobjockey potential by, like, tenfold.

Tonight’s casualty was Dan, who looked like a mashup between Nicolas Cage and Bruce Willis. If indeed it were possible to do a mashup of people’s faces. Dan took on the poison chalice that was the first episode’s project manager position. And his style of project management was to slam tables, say “fuck” a lot and stand back not doing very much besides adjusting his cuffs. And his response to “why didn’t you sell anything?” was “I was managing the group”. Yes. Badly.

It was actually quite a surprise to see him go, though. As one friend put it on Twitter, “they usually keep the biggest cunt in for at least 4-5 weeks”. But to be fair, Dan has plenty of rivals for that illustrious post. Chief among them is Stuart, who deserves a punch in the balls for coming out with the line “everything I touch turns to sold” [sic] and miming punching numbers in on a calculator at every opportunity. The smart money is either on him being next out, or on him being kept in as long as possible to stir up as much discord as possible. My vote is for the latter.

Anyway. Enough talk of nonsense TV. And possibly time for bed.