Another Penny Arcade Expo (aka PAX) is coming to a close, and once again I find myself sorry I wasn’t there — though perhaps not quite as sorry as I’d be if I wasn’t working in the games press and would not therefore be obligated to, you know, write about stuff if I was actually there.
That said, attending an event like PAX as a professional is pretty exciting, too — though for different reasons to if you’re going as a “civilian”. I haven’t covered a PAX as a professional since I’ve worked full-time in the biz, but I did attend a Gamescom for GamePro a couple of years back, and that was oddly thrilling. It was also completely exhausting due to the fact that I’d spend all day zipping between appointments and all night writing up the things I learned in said appointments, leaving approximately three hours for sleeping per night — no, I didn’t do any socialising whatsoever, but you know me; that was, to be honest, absolutely fine by me.
Gamescom is a bit of a different setup to PAX, though — at least in my limited experience having attended one of each. While PAX is a sprawling consumer show that occupies convention halls, theatres and corridors, and at which you generally have to make some very tough decisions about whether to wait in line to see panels and/or concerts or actually brave the show floor, Gamescom has a very clear divide between the “consumer” bit and the “trade” bit.
The “consumer” part of the Gamescom I attended was even more chaotic than PAX. Several huge halls of the Kölnmesse were devoted to the event, and for some reason the organisers seemed to think that turning the lights down low would be a really good idea. The floor of all the exhibition halls was literally (yes, I mean literally) carpeted with discarded flyers and other rubbish, and it was noisy, crowded and difficult to get around.
Contrast with the “trade” part, which was over on the opposite side of the Kölnmesse, and was the complete opposite — in fact, much more what I expected from a games industry show, based on my extremely limited experience from attending ECTS once back in the ’90s. A sense of calm; companies showing their products privately in booths, many of which had refreshments and comfortable chairs; a feeling of organisation rather than chaos. (Much more stereotypically German, to put it another way.) I vastly preferred the “trade” side of things, because it meant I got to see lots of cool stuff without having to fight my way through hordes of people who just wanted to stare at other people playing League of Legends on a big screen. This was largely because I had appointments to see specific people in the trade bit, whereas the consumer bit was pretty much a free-for-all.
That said, on balance I think I preferred my trip to PAX East to my professional engagement at Gamescom. At Gamescom I didn’t feel like I was “at home” or “among friends”, largely because I was just there to do a job and didn’t really have time to enjoy anything. At PAX East, meanwhile, I was among friends — many of whom I was meeting in person for the first time after many years of communicating on the Internet — and I had a real sense of “belonging”; of being among people who understood the same things I was passionate about.
One day I’ll make it back, and I’ll make a point of making some time to hang out with cool people. Until that happens, though, I’ll just have to gaze jealously from a distance at each PAX that comes and goes — and at my friends and colleagues who attend them.
