Jeez. I am so glad I’m not reviewing mobile and social apps any more.
I know I’ve said this numerous times before, but I feel like every day I come across something even more offensively vapid and pointless that makes me want to punch everyone involved in the face for thinking it could possibly have ever been a good idea.
Today, I came across an app called “Kahnoodle.” Here it is.
Kahnoodle is a “relationship app” that, according to The Atlantic, “wants to make maintaining your relationship automatic and easy — as easy as tapping a button. Its options include sending push notifications to initiate sex; ‘Koupons’ that entitle the bearer to redeemable movie nights and kinky sex; and, of course, the love tank, which fills or empties depending on how many acts of love you’ve logged.”
Oh dear. Oh dear oh dear oh dear.
Kahnoodle isn’t the only app of this type, I might add. As the Atlantic piece linked above notes, “couples’ apps” have been around for a while now, and represent some of the most pointless implementations of social media I’ve ever seen: they’re social networks designed for just two people. I reviewed one a while back called either Couple or Pair (I forget which one it was, because they changed the name from one to the other, which made all the App Store reviewers of it disproportionately angry at the developers) with Andie, and we both agreed within a matter of seconds that it was an utter waste of time.
The reason that apps like Couple/Pair and Kahnoodle are utterly pointless, of course, are because there are infinitely better ways to do the same thing already available that don’t require their own dedicated app. You can privately message people via Facebook, Google, AIM, Skype, email, text message, What’sApp, Kik… hundreds of other potential apps, from which you can talk to, you know, other people as well as your partner.
Kahnoodle’s selling point is that it “gamifies” your relationship, and as we all know from listening to Silicon Valley startup tosspieces, “gamification” increases “engagement” and “brand awareness” or whatever bullshit they’re talking about this week. Because these apps, despite appearances, aren’t really about bringing people together and helping them communicate at all; they’re about building up a captive audience who can then be either advertised at or monetised straight up the bumhole — sometimes both, in some sort of hideous business double-penetration scenario.
I apologise for that mental image. But if you need to “gamify” your relationship in order to remember to have sex or whatever, then perhaps you should sit down and have a very serious talk with your partner, because I would suggest that’s a sign that Things Aren’t Going All That Well. A real-life relationship is not like The Sims, where you can get yourself out of the doghouse by grinding the Chat, Compliment and Joke options until the meter climbs out of the red.
Sigh. Anyway.
One of the big reasons the App Store, Google Play and its ilk are such frustrating places to browse these days are because there are so many of these ridiculous apps available that provide nothing of any particular worth to society. The few useful apps that are available for phones inevitably get buried under this torrent of digital sewage, leaving those who are making good things consistently frustrated at the fact their stuff can never get noticed. It’s not just in mobile games this is happening — it’s in all types of apps. I’ve pretty much given up looking at the App Store now — I use my phone for basic communication through Twitter, Facebook, email and the like, and only download something from the App Store if I know precisely and specifically what I’m looking for.
So good job, shovelware merchants; you’ve pretty much destroyed the concept of “discoverability” with your relentless pursuit of the crap. I hope you’re pleased with yourselves.