I finally nuked my Twitter account completely.

There are a few main reasons for this, and I’d like to talk about them a bit today.

Firstly, Elon Musk’s idiotic changes to the terms of the Twitter API, which has priced literally everyone out of being able to use it, have made the platform next to useless as a means of automatically sharing your work to an audience that supposedly signed up to follow your updates. It’s both hilarious and tragic to see company after company sharing news posts that effectively say “lol, fuck Twitter”.

Secondly, my previous justification of keeping my Twitter account around for the sake of friends and contacts just doesn’t really feel like it’s… justification any more. The friends in question rarely bother to get in contact, and there are other means for professional contacts to get in touch.

Thirdly, I’m just fucking sick of the most likely response you get to posting literally anything on there being vitriol and hate.

On the latter point, I recently posted an article about my negative experiences trying Ubisoft’s Riders Republic via PlayStation Plus. The gist of the article, if you’re one of those Internet denizens whose attention span has been shot too much to bother clicking on a link, was that the game was designed in such a way that it is genuinely insulting to the intelligence of anyone over the age of about 12. It doesn’t let you just play; instead, you’re bombarded with hours of mandatory tutorials and obnoxious zoomer slang, and this was enough to make me not even want to bother seeing if the game “got good” later.

I think this is something worth talking about, because it’s the first time that I, as a 42 year old video game enthusiast who has been involved in the medium since the Atari days, felt completely alienated by a brand new, supposedly mainstream game. So I talked about it. Then I shared that article on Twitter.

One of the first responses I got was from someone who yelled at me, based entirely on the assumption that I’d said the exact opposite to what I’d actually written in the article. He’d obviously read the headline, made an assumption and then decided to shoot his dribbling, zit-encrusted mouth off at me, despite it taking nothing more than a single click and a minute or two of reading for anyone to see that he was talking complete horseshit. But you can bet anyone who “liked” his dumbshit comment wouldn’t go and check whether or not he was right.

I spent a few hours last night and this morning feeling stressed and anxious about this. But then it just sort of dawned on me: fuck it. Why the fuck should I care what some obnoxious cunt on the Internet thinks? Why the fuck should I let one idiot have such power over my mental wellbeing, based entirely on the fact he’s too much of a lazy shit to actually read something I wrote?

And the answer to that is that I shouldn’t care; I shouldn’t let one idiot do that. And since Twitter is the primary means of allowing idiots to do that, it needs to go. Completely. So it has.

On a related note, this news isn’t finalised or official as yet, but it’s pretty much confirmed that as of the beginning of July, I will be getting out of the professional “content creation” (ugh) game completely.

I won’t go into details for now because things are still being hammered out, but suffice to say for now that it’s nothing anyone needs to worry about — I’m simply changing my professional role in such a way that it means I can focus my attention entirely on the Evercade project, which I’m incredibly passionate about and is something where I feel genuinely valued by both my colleagues and by my “audience”, such as they are.

I’m both happy and sad about this. I’m happy because it means that I can focus my professional life on something that I love, and because it means my free time will genuinely, completely be my own again. No more will I find myself “having” to play something for the sake of timely coverage; instead, I can just enjoy things at my own pace, and I’m really looking forward to that.

I’m sad, however, because I spent so much of my early life desperately wanting to follow in my brother’s footsteps and be part of the games press — and yet by the time I actually managed to get there, it had changed irreversibly from what it used to be. And it only got worse from there.

Again, I won’t go into details for now, as that’s something to talk about in more detail once everything here has been finalised. But I’ll say again, it’s nothing to worry about — I’m proud of what I’ve worked on to date, will continue to work on things like this until the beginning of July, and this change is my decision rather than anyone else’s.

I’m just tired. So very tired of “content creation” being such a completely thankless task. The modern Internet has set up a completely adversarial relationship between writers and their audiences, exemplified by the Twitter exchange I described above, and that is emphatically not why I got into this.

I got into writing about games because I love them. I got into games writing because I think they’re culturally important. I got into games writing because I think despite that cultural importance, they’re not being written about and analysed in anywhere near the depth they deserve.

And I got into games writing because while the big, dumb, obnoxious games like the aforementioned Riders Republic get to ride the wave of commercial success regardless of how shit they are, there are myriad games released literally every day that run the risk of languishing in obscurity without people telling others about them.

The trouble is, I’ve discovered over the last decade and a half or so, is that no-one really seems to actually care. Online, “content” is piss in the wind. It’s only relevant for the day it’s posted — if you’re lucky enough to get anyone to notice it in the first place — and it’s fucking impossible to get people to give a shit about something after the fact, unless, as I’ve seen on MoeGamer, you’re literally the only person to have written something meaningful on a particular topic. (In my case, sex sim Honey Select Unlimited.)

Google is flooded by manipulative, exploitative, SEO-optimised sites posting vacuous individual “guide” articles for things they don’t care about for no other reason than it brings in the clicks. And no-one at any point in the process gives a shit; the average Internet user doesn’t have enough in the way of critical thinking skills to see the cynical way all this has been set up, and the writers at the sites themselves don’t give a toss as long as the numbers go up.

All of this is the fault of everyone who has normalised the idea of “consuming content” rather than “reading interesting articles” and the like. You, collectively, have ruined both the games press specifically, and the broader Internet in general.

It’s demoralising and infuriating, and if you’ve been around all this for as long as I have, seeing the way things have been going, it should be no surprise that I very much feel like stepping down from it all.

And so that’s what I’m doing. From hereon, my professional work will be in something that actually matters, that I care about — and that other people actually care about, too. I suspect I’ll be a lot happier as a result, but I can’t help but feel a bit bad about that dream young me once had, and how it was never really possible.