#oneaday, Day 288: Where’s The UK’s Netflix?

So the new Xbox Dashboard went live today. Pretty neat, isn’t it? Lots of new sound effects, a clean white aesthetic, Kinect compatibility and all manner of other goodies. In fact, let’s take a look at the list of new features, shall we?

• Kinect Integration
• ESPN on Xbox LIVE
• Zune Music
• Netflix Search
• Improved voice chat quality
• Improved Gamertag creation
• Streamlined virtual keyboard
• Improved wireless networking
• Improved family settings

Pretty nice, I’m sure you’ll agree. Particularly if you’re an American, because here’s the list of new features I got in the email today:

• Kinect Integration
• Zune Music

Granted, some of the features that weren’t mentioned were fairly minor ones. But it’s still pretty clear that if you’re a European Xbox gamer, you’re missing out quite a bit on some of the things that make the Xbox and its LIVE service particularly appealing.

One of the biggest things us poor Europeans are missing out on is Netflix. I don’t watch many movies and thus feel rather ill-equipped to contribute to conversations that start with the words “Have you seen…”. The reason I don’t watch that many movies is that I have it in my mind that buying DVDs with movies on is a bit more of a waste of money than buying box sets of TV series that I’m more likely to watch several times. Once I’ve seen a movie, I tend not to watch it again unless I really, really loved it. As such, I don’t own many movies on DVD or Blu-Ray, and I rarely remember to get to the cinema in time to see movies while they’re on the big screen.

If I had access to a service like Netflix, however, I’d be more inclined to watch more movies, since paying a monthly fee for access to whatever I wanted seems like less like a waste of money than purchasing a DVD or Blu-Ray I might never watch ever again.

So then, Points of View, I ask why oh why oh why don’t we have a Netflix-like service here in the UK? The company LOVEFiLM (or however the hell they capitalise it) already offer a similar DVD rental-by-post system, as well as a streaming service via web browser. So isn’t it about time they pulled their fingers out of their celluloid arseholes and got on with integrating their service with the Xbox 360, PS3 and Wii? A huge number of households now have one or more of these devices hooked up to their fancy-pants HDTVs. So LoVeFILm would probably stand to make an absolute fortune from new subscriptions if they got on with integrating their service with various devices.

I’d go off on a similar rant about ESPN’s lack of appearance on the 360 in the UK too, but for me watching sport on TV is an experience only mildly less appealing than having my eyes pulled out through my bellend.

So… Netflix-or-UK-equivalent YES PLZ. I’m sure it’ll happen. Eventually. It’s just a shame we get it years behind you pesky Americans. YES, YOU. You are pesky. You may gloat in the fact that while we have the greatest condiment in the world (HP Sauce) you have an awesome streaming movie service available via your Xbox.

Hmm. I’m actually not sure which one I’d rather have, thinking about it…