Want to get your voice heard on the Internet? Then you’d better have something contentious to say, or at the very least something to say about something contentious.
I’ve seen it myself on this blog. The day I wrote about Kevin Smith’s experiences with Southwest Airlines (day 28, if you’re keeping score) was one of the highest-traffic days that I’ve ever seen. Granted, this being a personal blog which not that many people know about, that still wasn’t very many people. But it was enough to make a noticeable spike on that handy little pageviews graph that WordPress helpfully provides you with.
And today. I happened to tweet earlier that Xbox LIVE’s prices were going up by $10 a year. Thinking nothing of it at the time, I returned about an hour later to discover that this tweet, out of the other 16,740 that there are (I know, I know) was retweeted by something in the region of three billion people. All right, that’s an exaggeration. But you get my point.
And then, an article published by a colleague over on Kombo has seen one of our highest ever “temperature” ratings on gaming news aggregator N4G. The subject of the article? “Top Ten Most Overrated Games”. Compare this to an article I wrote on the subject of women in the games industry, which attracted ill-informed, stupid comments from people who obviously had read nothing more than the title, and you’ll see that at times, the Internet is not the place for reasoned discourse. Incidentally, this isn’t a slight against Lucas’ great article, which actually makes some fair points.
A friend and colleague described services such as Digg and N4G as “places where lazy people go to yell at each other over stories they didn’t read concerning topics they don’t understand”. It’s sad, but it’s true. It’s also an awesome quote. Thank you, Brad.
So it seems that in order to get people interested and reading what you have to say, it either has to be a contentious opinion, or an opinion on a contentious topic. It’s possibly a side-effect of the celebrity culture I discussed the other day, where apparently our own lives aren’t interesting enough and therefore we must go look for scandal, opportunities to accuse “the system” of screwing us and chances to argue and flame at every opportunity. Are our own lives really that boring, though? Do people really have that little to say about themselves? Should I turn this into a blog about what the latest celebrity idiots have been getting up to recently?
No. Because if everyone goes about doing that, it just makes the situation worse. I’m writing here for me. I write about what I want to write about, when I want to write about it… so long as it’s still one thing a day. The fact that other people read and enjoy it is a happy bonus. And it gives me some faith that the Internet isn’t solely populated by dribbling spastics.
Just mostly.
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