The assertion that “video is the future” of online media is probably more hyperbole than anything else — much like the argument that “free-to-play is the future” of gaming — but it still concerns and frustrates me somewhat.

This isn’t to put down any of the hard work that genuinely talented video producers, editors and performers do, of course. It just makes me worried — particularly given my occupation — and also frustrates me as someone who still likes to, you know, read things.

You see, I don’t like video as a generic means of consuming information. It’s intrusive, it’s noisy, it’s disruptive and it demands your full attention for a fixed period of time. This is fine if what you are specifically doing is sitting down to watch a video, but when you want to get a piece of information quickly, video quite simply can’t compare to a simple piece of text and possibly a Find function.

Video is not particularly portable, either. While mobile phone data networks — and the devices with which to access them — have improved considerably over the last few years, there’s still a significant chance that if you’re out and about on the go, you may not be able to watch a video link, and even if you do, there’s the risk of running afoul of your mobile provider’s data limits and/or fair use policies. A simple text link, meanwhile, is something that is quick to download and, perhaps more importantly, easy and discreet to browse in public or while doing other things.

It also makes me a little sad to see people well-known for their entertaining writing skills stepping back from penmanship in favour of video content. Let’s take Jim Sterling, for example. This isn’t specifically to “pick on” Sterling; he’s just a good example of what I’m talking about.

Sterling’s work around the Web has historically been somewhat provocative, but to an entertaining degree rather than any attempt to deliberately cause offence. He’s mellowed somewhat from his quasi-“shock jock” nature of a few years back and become someone who can bellow well-informed vitriol without alienating people — or at least, without alienating people who don’t deserve to be alienated. His reviews and opinion pieces over on sites like Destructoid were always a good read — he wrote in a distinctive voice, but from a well-informed perspective, and even if you didn’t agree with his points, he usually made a convincing argument.

Now, Sterling is primarily doing video content, in which he does much the same thing. No bad thing, you might think, and indeed I’ve specifically sat down and watched a good few Jimquisition episodes when I wanted to have a giggle at the game industry’s expense. But I’m significantly less likely to watch a Jimquisition video than I am to read an article simply because of the time involved — and now he’s taken to variations on Let’s Play videos I now have even less interest in his content whatsoever. It’s a bit sad, though I also recognise that I am but one person and he is simply doing what there is apparently demand for.

I’ve made my thoughts on Let’s Plays reasonably clear in previous posts, but I’ll reiterate and perhaps reinforce them, since I’ve had a while to think about them as the format has grown in popularity: I’m not a fan. At all. Particularly Let’s Plays of story-based games, which, to me, completely defeat the object of a story-based game. People already get pissy at the slightest hint of a spoiler about games, movies and other media, and yet there are people out there doing nothing but spoiling games… in more ways than one. This is baffling to me; I understand the basic concept of a Let’s Play as an opportunity to see how a game plays and get some commentary about it, but to watch a story-based game with someone babbling over the top of it rather than playing it is just, frankly, the absolute last thing I want to do with my time. Again, though, I recognise that the format has popularity and there’s apparently demand for it.

I guess what I’m getting at is that I don’t want traditional media to go away. I don’t want to see the death of long-form articles about games — or even short, snappy news pieces, though I wouldn’t mind seeing the back of two-sentence placeholder pieces. I want to see talented writers continue to have the opportunity to express themselves in a medium that they’re comfortable with; I don’t want to be forced to watch a video just to find out what a voice I trust thinks about a particular game or issue in the industry, particularly when I’m out and perhaps want to share it with friends.

By all means, then, video content producers and consumers, keep doing what you’re doing; just don’t forget that the way you do things is not the only way to do things.