#oneaday Day 878: I’d Tap That for £70 of In-App Purchases

Despite my day job, which is reviewing mobile and social games for the fine folks over at Inside Network, I have to confess that the reason some of these games end up being quite so popular eludes me. Don’t get me wrong, I’m trained to spot a free-to-play game that’s going to be profitable a mile off… I just can’t pin down the reason as to why some of these games resonate with people so much. And no-one seems to want to tell me, either.

(Naturally it probably goes without saying that these are my personal, not professional views. But I’ll say it anyway. Oh, I already did.)

Let’s take a title called Rage of Bahamut as a case study. Rage of Bahamut is a game for iOS and Android devices. Ostensibly it’s a “card battling” game in which you collect (virtual) cards a la Magic: The Gathering and then use said cards to do battle, either against other people or “boss” monsters. There’s also a large number of “quests” that you can take one of the characters represented on your cards on, the ability to organise players into “Orders” and cooperate, trade cards, help each other out on difficult fights and all manner of other stuff.

Sounds pretty good, right? Well, it’s not. The game features one of the most dreadful user interfaces I’ve ever seen, with most of the game looking like a Web page from the early ’90s, albeit without animated “Under Construction” GIF files. The “quest” feature consists entirely of tapping a button, watching a short animation of a monster dying and observing your stamina bar gradually decrease as your experience and “quest progress” bars increase. Battling another player involves selecting your cards in advance, pressing “Battle” and then doing absolutely nothing. Battling a boss involves selecting your cards in advance, pressing “Battle” and then doing absolutely nothing. Oh, and there’s no sound, either. It wasn’t deemed necessary, it seems. The game’s sole slightly redeeming feature is that the anime-style artwork for the cards is quite nice, but that certainly doesn’t make it any fun to play. At all. Go on, try it. (Android users, go here.)

Despite this crippling lack of entertainment value, somehow the game is presently the third top grossing game on the iPhone — and it has been at the top of that chart in the last few days, too. It’s free to download, meaning that people are enjoying this hateful, monotonous, tedious pile of steaming un-fun crap enough to want to voluntarily hand over money.

Why?!

It’s not the only game of this type which has enjoyed success, it’s just the most recent. Various studies by research companies indicate that the majority of profitable apps on the various app stores of the Internet include in-app purchases in one form or another — and many of these titles are of the free-to-play variety. I have nothing against free-to-play as a concept or business model, but I do question the taste of some people when something as unbelievably lacking in virtue as Rage of Bahamut proves itself to be more profitable than lovingly-crafted paid apps which developers have poured large quantities of time and money into. This depressing tale from Joystiq springs to mind.

I can’t help but feel that the press is partly to blame in all this. Titles like Rage of Bahamut often get great reviews from the press despite their lack of innovation, gameplay, interface design or anything even resembling entertainment, when in fact they should be summarily panned for providing an experience akin to scrolling through an Excel spreadsheet equipped with a macro that requires you to click “OK” every ten seconds.

But then I guess I’ve never seen the appeal of football management games, either…

(Incidentally, if you’re looking for a card-battling game that’s actually good, try Gamevil’s Duel of Fate, Hothead’s Kard Combat or Kyle Poole’s Shadow Era.)

#oneaday Day 506: Monetize Me

Comin’ atcha like a machine-gun today. And by that I mean I will be using bullet-points.

I have changed my day counter to the number of days since I started posting every day because 1) it’s more satisfying that way, 2) I’m annoyed I missed my 500th day and 3) I’m sick of having to bring up a calculator every time I want to work out how many days I’ve done this non-stop.
E3 coverage has calmed down somewhat. Most of the big announcements have been made. Now it seems to be mostly up to the show floor team to flesh out those announcements with some hands-on impressions. Kind of sad I’m not there. One day! Maybe.
Getting people to pay for things is complicated. Whiskey Media did a bold experiment with charging for content and so far it seems to have been mostly successful for them. I haven’t signed up, but then I don’t read their sites that much. If I was more attached, I might be convinced — as someone on the other side of the potential paywall, I’m all for ways in which content creators can get paid for their work. Unfortunately, some people are still wary of this sort of thing — although porn sites have been running a successful “pay for content” industry for years. Like most things technological, porn once again leads the way.
I think about this every time I cover a Facebook game. Who is paying for the stuff in these games? There are fucking hundreds of the bastard things, so they must be making money somehow. Are people really forking over hard-earned money purely so they can pussy out of completing a quest objective? Are people really spending money on an “exclusive” cat statue to put in the middle of their field that is not real?

Then there’s the free-to-play “proper” games — many of which are actually getting seriously good. These I can actually understand paying money for somewhat more. The recently-remastered APB, for example. You can play it for free, but for access to full character customization (which is probably something of a bandwidth hog) you have to fork out for a premium subscription. This is still cheaper than the game was on its initial release, though, because although you’re paying monthly, you didn’t have to pay anything for the game in the first place. Unless you went out and bought it when it was released, in which case more fool you for not reading reviews first. (As a free to play game, though, it’s pretty good fun — I suggest you check it out.)

The key, it seems, is to make sure that people don’t feel like they have to pay for something. If you grind to a complete halt in a game until you fork over some Facebook Credits or you bank details, that’s a bad thing. If you can make progress in a game without having to pay anything, but spending a bit of money speeds things up a bit or gives you some sort of additional (non game-breaking) benefit, that’s a good thing. If you can spend money in order to not have to complete mission objectives, that’s a bad thing, although some people really are that lazy, I guess.

The next few years are going to be interesting to see. Will people start paying for content on websites? Will people want to shell out $60 for Call of Duty and then subscribe to Elite on top of that when free to play games offer competitive services for significantly less?

Will this bullet point ever end?
Why yes, yes it will.

#oneaday, Day 253: Pay-Per-Everything

I came to a realisation today. I have a thing about the word “monetize” (or, arguably, “monetise” if you want to be English about it, although the latter is not recognised by a British English spellchecker). This is not news to those of you who have been following this blog for some time. Some of you may even recall the Money Robot, star of Day 128 on this blog, and, of course, the thing that goes around monetizing everything in sight by applying green electricity to their genital areas, assuming they have genitals.

But, as I say, I came to a realisation today. And my problem is not with the word itself as it is with the fact that we even need a word for this concept at all. “Monetize”, after all, pretty much means “convince people that it is acceptable to pay money for”. And sure. There are some things out there that could stand to be charged for—certain content online, for example, could be charged for in order to make sure that writers could actually get paid for once. The iPad, Kindle and other devices like them are doing a lot to help people think about how they consume content—a move away from the whole “EVERYTHING SHOULD BE FREE!” philosophy that the Internet has embraced for so long and a move towards “most things should be free, but really good stuff should be an appropriate price”.

At least that’s the theory of how it should work. How monetization works in practice is that you get people charging you to go to the toilet at railway stations. You get a 30p “convenience charge” for paying your parking fees via phone instead of via small change in a machine—change which some poor sod will have to come and collect at some point rather than an automated robot who steals your credit card numbers over the phone, I might add. You get charged £30 to disconnect your broadband (at least you do if you go with Orange Home, fuckers). And Endsleigh Insurance (also fuckers) wanted to charge me £85 for the privilege of cancelling my home insurance, all because I had moved house just after the policy had renewed, ignoring the fact I’d been paying them for the last ten years. Let’s not even get started on bank charges, where they take the money you haven’t got in order to punish you for not having any money.

You get the picture. Not everything being monetized is good. And that’s why I think the fact it’s happening so much that we need a new word to describe the concept is very much a bad thing. We don’t need to pay for everything. I pay a bloody fortune to travel by train in rubbish, smelly, drunk-infested conditions so the least I should be able to expect is the opportunity to have a piss for free at the other end. Conversely, I’d be more than happy to pay for some exclusive content, eBooks or virtual magazines delivered to the iPad I don’t have. It’s all a question of value.

You may argue that the ability to have a piss is inherently more essential and therefore valuable than an eBook. But technically I can have a piss anywhere. The charge on the toilet is not stopping me from, say, pissing myself. The nice policeman standing on the corner might, however.

The eBook or virtual magazine, however, has had love, care and attention ploughed into it and therefore, it’s only fair that the writers and producers should receive some recompense for that. So more premium, high-quality content, please, and less in the way of “convenience charges”.

THANKS.