1545: Changing Communication

I’m trying to make a conscious effort to tone down the effect the Internet has had on the way I communicate over time. This may sound like a peculiar thing to say, given that the majority of the communication I engage in on a daily basis is via the Internet, but just recently a number of things have really started to bug me about the way people talk to one another online, and I simply want to make sure that I’m not a part of it and thus, perhaps, inadvertently annoying someone else.

I think the chief thing I want to make sure I avoid is excessive hyperbole. Most people who use social media have been guilty of this at some point — posting a link to a mildly amusing cat video and declaring “Shut the Internet down. We’re done.” or “This is the best thing ever!” or “There are no words.” or… I could go on, but I won’t. You get the idea.

Declaring things “the best thing ever” or along those lines is excessive hyperbole. It devalues that phrase “the best thing ever” if everything is the best thing ever, and the other examples are just putting undue pressure on something that was probably designed to be a throwaway joke to perform and be somehow amazing.

Particularly gross examples of excessive hyperbole come in the form of headlines from sites like Buzzfeed, Upworthy and their numerous imitators. Inevitably conversational in tone but capitalised excessively So They Look Like This And You Won’t Believe What Happened Next, these headlines, on an almost hourly basis, promise laughter until you evacuate your bowels, crying until your eyes shrivel up and stories so heartwarming you’ll cook yourself from the inside. And they’re rarely anything special; at best, they’re sob stories deliberately designed to emotionally manipulate the reader; at worst, they’re pointless nonsense deliberately designed in an attempt to make them “go viral”.

Excessive hyperbole can spill over into discourse, too, and it frequently does. I’ve lost count of the number of times things have been described as “toxic” over the last year or two, when in fact this is, in many cases, an exaggeration. (Well, of course it is; if it was literally toxic then it would kill anyone involved.) And once you jump onto your high horse and brand something as “toxic” there’s really nowhere to go from there; the people who disagree will disagree forcefully because you were forceful in the first place, while the people who agree will look like wet lettuces if they decide to come in with a “Well, I wouldn’t say toxic, but…”. Thus online discourse frequently descends into who can be the most hyperbolic the loudest or the most often, and the quality of discussion suffers enormously as a result.

Last time I wrote about this sort of thing I attracted commenters accusing me of something called “tone policing”, which is where you distract attention away from the core argument that someone is trying to make by focusing on the way they are making it rather than the content. And that, perhaps, is something that people including myself do do, but if it’s becoming an issue then perhaps the people who are getting “tone policed” should consider the way they are making those arguments in the first place. With less hyperbole, less use of strong, emotive language such as “toxic” and more in the way of constructive, descriptive comments, we can all get to know the way we feel about things a lot more easily, and we can move forward in debates and discussions.

As it stands, however, the second someone jumps onto their high horse with a disproportionately passionate reaction to something that is, in many cases, very simple, I simply cannot take them seriously. And I doubt that’s the effect they want to have with their arguments.

I certainly don’t. Which is why I’m making an effort to tone down my own hyperbole and try to speak like a normal human being when communicating on the Internet as much as possible. With a text-based medium of communication like the Internet, you have a moment to pause before you respond to or broadcast something to look back on what you’ve written, reflect and decide whether that’s really what you wanted to say. Things said in the heat of the moment are often regretted with hindsight; those regrets can be easily avoided with a little less hastiness and a little more consideration, both for yourself and for others.

This was a Public Service Announcement on behalf of the National Hyperbole Authority, the best thing to happen to language in three thousand years.

#oneaday Day 643: Out, Hyperbolical Fiend!

I think I’m allergic to hyperbole.

Well, okay, maybe “allergic” isn’t quite the right word. I don’t break out in a rash or anything any time someone says that something popular is good. But I do tend to find that excessive hype actually dulls my enthusiasm for something rather than fuels the fires as it may once have done in the dim and distant past.

Take the recent release of Batman Arkham City. By all accounts, it’s a marvellous game (apparently) but I have very little desire to rush out, buy it and play it. There are a number of reasons for this — cashflow, the fact my Pile of Shame grows seemingly by the day at times, and the fact I’m still playing Xenoblade Chronicles — but seeing the relentless fawning all over it recently has been a little offputting. I find it doubly offputting due to the anti-consumer practices which have been foisted upon it — for the unfamiliar, a chunk of game content is locked off behind a single-use code, meaning that only people who purchase the game brand new will be able to access it without paying extra.

From what I’ve heard, this butchered content actually isn’t particularly good, anyway, so at least that’s something — but it still smarts to know that companies are wilfully screwing over consumers in the hope to make an extra buck. There is literally no good reason for this to be implemented in the case of Arkham City, which is a single player game. Online passes which lock off multiplayer modes can use the “it’s helping to pay for the servers” argument, which is slightly more plausible, though which can still be easily debunked.

But we’re not talking specifically about Online Passes here. We’re talking about hyperbole in general.

The “big games” of the year are all coming out within the next few weeks, and it’s surprising how little I care. I attribute this to several factors: firstly, most of them are first-person shooters that involve Soldiers With Guns, and secondly, having seen the PR circus teasing pointless information about them for the last [x] months, I’m sick of the sight of them already and they’re not even out yet.

I perhaps wouldn’t be quite so sick of the sight of them were it not for the fact that the publishers of these heavily-hyped titles treat them as “products” or “consumables” rather than what they actually are, which is interactive creative works.

Let me give you some sample quotes from press releases to give you an idea of what we’re dealing with here.

This delay is a move to ensure players and fans of our promise and vision to produce high-caliber games that deliver the best quality game experience.

— Sony, on the Payday: The Heist delay.

We are thrilled to see Ezio enter the world of Soulcalibur, as we believe the values of both brands fit together. We think that this partnership will bring a great new gameplay experience to both Soulcalibur and Assassin’s Creed fans.

— Ubisoft, on Ezio being the guest character in Soulcalibur V.

Letting fans vote for the UFC Undisputed 3 cover athlete is a unique way for us to connect with our extensive worldwide audience of UFC fans, fighting game enthusiasts and more casual sports followers. We look forward to seeing if Jon Jones, Anderson Silva, Georges St-Pierre or Cain Velasquez has what it takes to grace the cover of what will be the most invigorating MMA videogame release to date.

— THQ, on the pointless social media marketing ploy that is getting people to vote for what sweaty man will appear on the box of UFC Undisputed 3.

As you can see, these titles are being treated as products, commodities, things to be sold. All soul is sucked out of them any time you let someone with a title that includes “Vice President of [pointless-sounding department]” or “CEO” talk about it. Meaningless adjectives are applied, and talk turns to “brands” and “engaging with audiences” rather than “making a fucking badass game”.

The developers should be talking about these games. The people who are creating them, building them, testing them. Not some suit who has probably never picked up a controller by choice in his life.

Imagine how much better a press release would be if it were written by the developers and they were allowed to show some enthusiasm and/or honesty about their work, rather than sticking to a rigidly defined PR schedule.

In fact, let’s do better than that. Let’s write one.

LONDON, October 23 2011 — Studio A33 today announced their new game “Hobbit Blasters”, soon to be available for PC, PS3 and Xbox 360.

The game revolves around the tired old concept of pointing a gun at things and pulling the trigger, but this one features arcade-style point scoring with big numbers and loud noises that make it more fun than anything you’ve ever played ever.

“Seriously, you know, it might sound a bit lame,” said Dave Thunder, lead programmer on the project, “but give it a chance. Hobbits are annoying. No-one ever seemed to comment on that fact when Lord of the Rings was big. We’re allowing you to blow the shit out of those little scrotes in HD and you wouldn’t believe how satisfying it is, particularly if the guys from the publisher have been in all morning making us sit through pointless meetings about stock value and other things we really couldn’t give a flying fuck about. There’s blood and guts and it really, positively, absolutely is fun, I promise. And if it isn’t, you can have £10 of my own money. And a pint. And a cake.”

Hobbit Blasters is in early stages of development but Studio A33 is more than happy to show off its work, warts and all, to any who are interested in seeing it.

“It’s a bit shit at the minute,” said Sally Harpy, lead graphic designer on the project. “But that’s to be expected. We’ve not long been working on it. What do you want, stunning graphics from day one? Give me a fucking break here. I’ve been slaving over concept artwork for months, and now I have to implement all that shite into the game. But if you want to come and have a look, be my guest.”

Hobbit Blasters is due out when it’s finished.