Call me a traditionalist, out of date, out of touch, whatever you like, but I’m really not a fan of the current obsession with video as the be-all and end-all of publishing things online.
I have numerous feelings about this, not least of which is the fact that as a former member of the gaming press, it smarts to see my particular skillset — writing compelling words about my specialist subjects — being sidelined in favour of video, but as a consumer of online content, it also frustrates me immensely, too.
Put simply, I like to read. I prefer to read. If I see an interesting-sounding link on social media, I’ll read it if it’s text, but if it’s video I will, nine times out of ten, not watch it. And this is true whether I’m sitting at my computer or browsing on phone or tablet — though it’s particularly true when I’m browsing on a mobile device, since due to patchy network reception and exorbitant data charges, watching video on the go is often, to say the least, a somewhat subpar experience. Text is much more desirable in these circumstances. (This is to say nothing of live broadcasts, which are even less desirable than video on demand to me.)
There are types of content where it’s simply easier to refer to text, too. Take game guides or tutorials in general, for example; while video can show you the things the creator is trying to teach you in context, it’s difficult to refer back to specific points or cross-reference things, whereas this is a snap to do with text. Again, if I’m using a mobile device to browse this information, I much prefer having the information open in front of me to keep referring back to, rather than watching a video and having to take as much in as possible, perhaps over the course of several viewings. It just doesn’t seem like a very efficient means of delivering information — particularly when that information is complicated.
This isn’t to say video can’t work, of course. Video is a great means of delivering educational content that you passively absorb rather than actively refer to while working on something. Crash Course on YouTube, which my friends Mark and Lynette introduced me to recently, is a good example of this.
And video is great for comedy, when said comedy has been written to be performed in the form of video. Glove and Boots is my current favourite example of this:
I just get a bit annoyed when people make sweeping declarations about video being “the future” of online content, as if those of us who still like to read words on a page rather than watch and listen are somehow irrelevant. Like so many other things, there are plenty of different tastes out there, and lots of different ways of doing things. Rather than only pursuing one to the exclusion of all others, let’s accept that fact: continue to provide relevant, interesting content to all people and all tastes, not just the fashionable, young market who, at this point, are obsessed with video. My individual opinion may not matter all that much, but I’m pretty sure I’m not the only person out there who will close a tab without checking out an “awesome” link if the link turns out to be just another video.