1102: The Golden Age of Magazines

I really love re-reading old games and tech magazines, particularly those from the ’80s and ’90s. There’s a rather wonderful sense of innocence about the monsters that video games and Internet culture would become, and an even more pleasant feeling of knowing that an article was written to be a lot more “permanent” than the somewhat disposable writing for websites we have today. I’m not saying that writing is inherently worse today, of course — on the whole I think it’s a lot better for the most part — but that the sheer volume of it these days makes it more and more difficult to build up a portfolio of specific pieces you’re really proud of rather than stuff that’s just been churned out for the daily grind.

Taking video games magazines specifically, I particularly enjoy the completely different approach to games criticism seen in the mid- to late ’90s. Because reviews came out on a magazine’s street date rather than under the carefully-timed embargo of a PR department, you could generally feel pretty secure that the writers in question had spent a healthy proportion of the preceding month with the game, and that you knew they would have explored it inside out in most cases rather than rushing through. Consequently, we got a lot of reviews that were more like multi-page features, filled with big images, annotated screenshots, quotes from the developer and all manner of other things. Sometimes you even got reviews in a completely different format — PC Zone magazine, which I was loyal to initially because I liked it and later because my brother became the big boss man over there (also I wrote a number of articles for it), liked to experiment with short-form quick reviews for budget or crap games, and also held regular “Supertests”, in which they took a variety of different games in the same genre (often flight sims of various descriptions) and compared them directly to each other to determine which one was “best”.

You know what the absolute best thing was, though? No comments sections. I must confess that when reading a 1998 copy of PC Zone on the toilet the other day, I instinctively found myself glancing at the end of a somewhat contentious article (written by none other than Charlie Brooker, who used to be a regular for Zone, believe it or not) to see the ranty comments. I had already flipped the pages to the end of the piece before I realised I was holding a magazine in my hands, and that its content was static and non-interactive. It was probably for the best; Brooker’s article was a candid exploration of “why girls don’t like games” which was very, very amusing, very, very irreverent and would not have got within a mile of today’s Misogyny Police before being torn to shreds — despite the fact that it had a wealth of valid points and was clearly intended to take the piss out of anyone who believed that games were solely “boys’ toys”. But I digress. The point was, there was no opportunity to respond immediately to an article and belch forth the first opinionated effluvia that came into your head; if you wanted to respond, you had to damn well write a letter (or, later — much later — an email) and hope it got published in the following issue. PC Zone engaged in what is surely one of the first acts of trolling their comments sections on a number of occasions, tasking Brooker with responding to the most offensive, rude and generally disrespectful messages on a special “Sick Notes” page. Hilarity inevitably ensued, usually at the expense of the person who had written in.

I kind of feel like there was a lot more character about the old magazines in general. I read PC Zone primarily because I enjoyed the writers’ work and knew their tastes and senses of humour; I knew that David McCandless was obsessed with Doom and Quake (particularly multiplayer); I knew that Chris Anderson loved X-Com; I knew that you could count on Brooker for an irreverent, hilarious article — his Fade to Black preview written entirely as a short story about “Monsieur Conrad ‘Art” in Franglais was a particularly memorable example.

Different magazines had their own distinctive personalities, too — I contributed walkthroughs and tips books to the Official UK Nintendo Magazine for a while and was obliged to write using a particularly loathsome house style that effectively required me to write like a chav. Lots of “ya”s and “yer”s, and Mario was perpetually referred to as “Mazza”. It was a magazine primarily aimed at children, of course, so this style was understandable, of course — looking back on it, though, it’s more than a little cringeworthy.

I sort of miss magazines, then — I know they’re still around and all that, but the magic just isn’t there any more when you can get access to high-quality writing for free at your fingertips thanks to the Internet. That’s sort of sad, really; while you can take an iPad into the toilet with you and browse your favourite sites, it’s still not quite the same as having a proper magazine to leaf through at your leisure.