I’m in a Discord with some other (relatively) low-subscriber retro gaming and tech YouTubers, and we’ve had some interesting discussions over there. One subject that comes up frequently that I think I’ve derived the most value from is that of video thumbnails.
To put this in context, prior to joining this Discord, and for quite some time, my YouTube channel looked something like this:
I don’t dislike this look. I was rather fond of how each “series” I was doing had its own distinct appearance, and I feel each thumbnail got nicely to the point: telling viewers that it was a video about a particular game on a particular platform.
But that’s not really how YouTube works. However nice it looks to have a lineup of games with lovely consistent thumbnails Criterion Collection-style, it doesn’t necessarily bring the views in. And so, with the advice and encouragement of the folks in the aforementioned Discord, I do things a little bit differently now.
This is how my channel looks today:
I’m pleased with this. Because I feel like these thumbnails do a much better job of intriguing and attracting the viewer’s attention without assuming knowledge — i.e. “what is ‘Atari A to Z’?” — while still allowing me a certain degree of consistency and coherence that makes my work immediately identifiable if you know what to look for.
Best of all, I haven’t resorted to any of the more flagrantly transparent “clickbait” techniques, and “YouTube Face” is nowhere to be seen. The videos I make on YouTube are not for the same audience as Mr. Beast, so I make zero effort to court the sort of people who respond to those sorts of thumbnails.
And it works. At least I think so. Some of my videos perform about as well as what I considered a “solid performance” two or three years ago — that is to say, breaking three figures in the view count — but quite a lot more of them exceed that by two, three or even four times. And I’ve had a few breakout successes: my Super Woden GP 2 video sits at 86K views to date, my look at Ultima love letter Moonring has 21K views to date (and a very long tail), my video covering the announcement of The400 Mini attracted 14K views, and most recently a video on Project Gotham Racing 3 brought in a relatively modest but still impressive-for-my-channel 2.5K pairs of eyes.
I don’t do this for the views, as I quite frequently state; I do it because I enjoy it. But I won’t pretend it’s not nice when a video does well — at least partly because it results in a bit of pocket money for me. That Super Woden GP 2 video made me over a hundred quid within a few days of it being posted. And now I get a small payout from YouTube earnings (i.e. the minimum payment threshold) every couple of months, whereas once it was a far-off goal I thought I’d never achieve. That’s nice.
The secret behind those thumbnails? It’s not really anything complicated. The most effective advice from the Discord I’ve followed is to keep text to just a few bold words, and present those words using at least two of the following: a bold outline around the letters; a bold drop shadow; and slightly rotating various parts of the complete text so that the eye is drawn to lines that aren’t quite “straight”. That’s about it. I don’t overuse colour; I don’t overdo the “big red arrow” or “circling the obvious thing” tricks (although I put in a big red arrow occasionally as an in-joke to the group, which refers to itself as the “Big Red Arrow Club”); and, as noted, I don’t do the “YouTube Face”.
It works for me. The result is a channel full of videos I’m proud to call my own, and which a gradually (very gradually) growing number of people are coming to appreciate. That’s pleasing to me.
YouTube and YouTube culture has myriad problems, but it’s still the best place to create and share stuff like this. It’s a valuable means of self-expression and sharing one’s interests, and it’s something I’m glad I decided to get stuck into exploring properly.
Want to read my thoughts on various video games, visual novels and other popular culture things? Stop by MoeGamer.net, my site for all things fun where I am generally a lot more cheerful. And if you fancy watching some vids on classic games, drop by my YouTube channel.
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