I’ve written about this on at least one occasion before, but the fact that Breaking Bad is on television again has reminded me of the curiously inverted effect that hyperbole has on me. In other words, the more people waffle on about how amazing something is, the less I want to pay any attention to it whatsoever. I’ve long since muted everything to do with Breaking Bad for this reason, as it’s completely dulled any enthusiasm I might have once had for something that is — by most accounts — very good.

Breaking Bad is a curiously extreme example of what I’m talking about. It’s doubly infuriating because everyone posting about it on social media is also being incredibly conscious of spoilers — Breaking Bad fans hate spoilers — and thus what we end up with at the time a Breaking Bad episode is broadcast is a string of tweets that say absolutely nothing. To be more precise, they tend to be nothing but a string of tweets of people going things like “OH MY GOD” and “WOW” which has absolutely no meaning whatsoever to those who aren’t watching the show.

Now, I’ll grant that Twitter provides a reasonably practical means for Breaking Bad fans to get together and discuss the show — or, more accurately, “react” to it in real-time — but it really doesn’t inspire anything like in-depth discussion, and thus I have to question the value of doing this, particularly as it has several knock-on effects: 1) people who don’t like Breaking Bad get pissed off 2) people who might have wanted to watch Breaking Bad at some point get fed up and decide they don’t really want to watch it until everyone shuts the fuck up about it and 3) the people who are actually watching Breaking Bad are only giving the show half their attention because they’re flip-flopping back and forth between the TV screen and their phone.

I tried the “livetweeting” experience a couple of years back when I got vaguely into The Apprentice. I picked up a few followers in the process and found some entertaining people, too, but it really wasn’t worth it; the number of people who got irritated at it didn’t really make up for the people I “met” in the process, and the interactions I was having with others who were “reacting” to the show in real time were superficial at best. I didn’t find it particularly valuable, in other words; certainly no more so than sitting around watching a show with friends in the same room, which is something I don’t tend to do — TV, for me, tends to be an accompaniment to something else (like eating dinner) rather than an activity in itself.

More than the fact I didn’t find it particularly valuable socially, though, I just found it frustrating to do — if I was tweeting while watching, I found myself unable to concentrate on what was going on on the screen, so eventually I gave up, much to the relief of my Twitter followers.

Ultimately, it’s your Internet; if you want to “ooh” and “aah” at Breaking Bad while it’s on, feel free — I simply reserve the right to mute your ass if you do it too much!

Grump over. Time to go to a pre-wedding celebration.