#oneaday Day 7: Suggested Content

One of the “innovations” of modern tech and software that I am most consistently baffled by is the concept of “Suggestions”.

Don’t get me wrong, I am under no illusions as to what “Suggested Content” really means on websites and social media platforms (it’s advertising, in case you somehow weren’t savvy enough to know that by now) but I’m talking more in contexts where it’s not obviously advertising, or where it doesn’t make sense for advertising to try and worm its way into places.

Places like, you know, just Microsoft Windows in general. Or Google Drive. Both of those have features where they provide you with a list of “Suggested” files, and I absolutely, genuinely do not understand why that feature is there or what it is for. Right now, for example, my Google Drive “Suggested files” list is a non-chronological index of things that I have opened or edited recently. Fine, you might say, except there is a perfectly good “Recent” option in the sidebar which does give me a chronological list of things I have opened or edited recently.

Likewise, the Windows 11 start menu on my “work” computer (it came preinstalled, otherwise I would have been quite happy continuing with 10 as I do with my “play” computer) appears to “suggest” applications almost completely at random, with its first two suggestions usually being the things I have installed most recently, and the others being… pretty much anything that I have installed, for no discernible reason.

Under certain circumstances, I get the idea. When it comes to media, a “suggestion” feature might inspire you to look at photos or listen to music that you haven’t enjoyed for a while — though this can also backfire somewhat. Earlier today, my phone’s “Gallery” app decided to send me an unasked-for notification that I presume someone somewhere thought was “cute”, with the text “Feline footprints in Southampton”. The attached image? Our dearly departed cat Meg. I’m still quite upset about Meg’s passing, so I emphatically do not want my phone randomly bringing her up out of the blue for no apparent reason. I will look at pictures of her when I’m good and ready, thanks very much.

The push for “AI” in everything is only making this shit worse, too; the Gallery app on my phone recognising that the image in question was a picture of a cat is a result of improving image recognition technology, and I suspect as generative AI becomes more and more pervasive and invasive in our daily online life, situations like this are only going to become more and more common — because you can bet your bippy that all these “Suggestion” features are going to be turned on by default.

What happens when your phone decides to “suggest” a photo of something you’d rather keep private at an exceedingly inappropriate moment? Well, some might say you should keep your private photos private, but realistically, practically speaking, most people these days are not that organised, because we’ve made the mistake of trusting our software and online services to do the organisation for us. I actually like the fact that Google Photos can pick out, say, pictures of cats, or pictures that mention something specific in a piece of text, because that is indisputably useful — but what I don’t want is my phone going “HEY REMEMBER YOUR CAT THAT DIED? HUH? HERE SHE IS, I PICKED HER OUT FROM ALL YOUR PHOTOS, AREN’T I SMART?”

There’s a place for some — some — of the innovations that are currently going on in tech. But, as always, it seems we’re going to have to endure a period of people pushing things to absolute breaking point before we settle into something approaching a useful routine. And, unfortunately, that period appears to have been going on for quite a while now… and people don’t seem to be willing to push back against the more unreasonable uses of these features.

“Suggested Content” can get in the fucking bin. I know what I need on my computer and when. And, more often than not, when I’m browsing the Web, I know what I’m looking for, too. Sadly, it feels increasingly unlikely that I’m going to be left in peace these days.

If anyone mentions Linux, they are getting a slap.

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