2429: Ads Ruin Everything

(This was supposed to post last night but didn’t for some reason.)

If anyone here is in advertising or marketing…kill yourself. It’s just a little thought; I’m just trying to plant seeds. Maybe one day they’ll take root – I don’t know. You try, you do what you can.

Kill yourself.

Seriously though, if you are, do.

Aaah, no, really. There’s no rationalisation for what you do and you are Satan’s little helpers. Okay – kill yourself.

Seriously. You are the ruiner of all things good.

Seriously.

No this is not a joke. You’re going, “There’s going to be a joke coming.” There’s no fucking joke coming. You are Satan’s spawn filling the world with bile and garbage. You are fucked and you are fucking us. Kill yourself. It’s the only way to save your fucking soul. Kill yourself

Planting seeds.

I know all the marketing people are going, “He’s doing a joke…” There’s no joke here whatsoever. Suck a tail-pipe, fucking hang yourself, borrow a gun from a Yank friend – I don’t care how you do it. Rid the world of your evil fucking machinations. Whatever, you know what I mean.

I know what all the marketing people are thinking right now too: “Oh, you know what Bill’s doing? He’s going for that anti-marketing dollar. That’s a good market. He’s very smart.”

Oh man, I am not doing that, you fucking, evil scumbags!

“Ooh, you know what Bill’s doing now? He’s going for the righteous indignation dollar. That’s a big dollar. A lot of people are feeling that indignation. We’ve done research – huge market. He’s doing a good thing.”

Godammit, I’m not doing that, you scumbags! Quit putting a goddamn dollar sign on every fucking thing on this planet.

– Bill Hicks

It makes me feel a little bit sick inside to recall that when I was a child, I used to actually enjoy the advert breaks on commercial TV. There were ads I used to look forward to seeing, and ads that I still remember today that, to my knowledge, I only ever saw broadcast once.

The reason this memory makes me feel a bit sick is because I look around today and look at all the damage advertising has done to so many aspects of modern life, and I’m disgusted and ashamed.

Mobile phone games, once thought to be a true competitor to home computers and consoles, have been ruined by advertising. Creative work has been devalued to such a degree that it’s now a significant risk for a developer to release anything at a price point above “free” (with in-app purchases of up to £80 a time, mind you), with ads punctuating every aspect of the game experience — or, in the worst-designed cases, actively getting in the way of what you want to do.

Games journalism has been ruined by advertising. Earlier today I saw a link to a “review in progress” of a soccer game. The “review in progress” format is usually reserved for games that it is impossible to review based on a launch-day experience — things like MMOs or multiplayer-centric titles. But it’s increasingly being used by publishers to stake a claim on all-important search engine optimisation terms and ad revenue by posting an article that includes both the game name and the word “review” in its URL — thereby attracting anyone casually Googling “[game name] review” — without having to actually do a full job of reviewing a game in the traditional sense, and lapping up the ad revenue in the process. Not only that, we have sites spamming articles about the latest, most popular games — even if the sites’ verdict on said game was that it wasn’t very good, as has happened with Rock, Paper, Shotgun and divisive space sim No Man’s Sky — and pulling in those precious ad revenue clicks by anyone Googling the game in question.

Online video streaming has been ruined by advertising. Earlier I was attempting to watch an episode of 8 out of 10 Cats Does Countdown — hardly the most thrilling or cerebral viewing, but I was enjoying it at the time as an accompaniment to dinner — and the ad break halfway through the programme crashed. When this happens, there is no way to skip the “broken” ad because oh no, you have to watch five minutes of adverts before you can see the rest of the programme, and if you can’t watch those five minutes of ads, well then, you’re not seeing the rest of the programme.

The Internet in general has been ruined by advertising. I can’t think of many sites I’ve been to recently that haven’t had some sort of obtrusive background, auto-playing video trailer or worse, complete page takeover making the browsing experience actively unpleasant. One of the worst offenders is one of the most useful sites on the Web: Wikia, which allows users to create wikis for any topic under the sun, but which makes the site practically unusable on mobile by first loading the page in, then loading a full-page pop-over ad a couple of seconds later which you inevitably click on when you’re trying to simply follow a link in the text.

Computer software has been ruined by advertising. Whether it’s Windows bugging you to upgrade or anti-virus software promising you a “free gift” that is actually just the ability to subscribe to its premium service for the same price it always is, not even in the world of productivity can you escape someone, somewhere trying to extract money from you.

I hate, loathe and despise it, particularly when I see how demoralised it makes people who want so desperately to do things ethically, but who inevitably find themselves trampled underfoot by people with fewer scruples.

I think I hate it most of all for what it’s done to something I love, though: writing about games. There’s little to no room for passion in the commercial games press today; instead, it’s all “you must have [x] articles about [insert popular game name here] up by the end of the week”. It does the wonderful diversity of the medium an incredible disservice, and I feel sorry for those people who, like me, are genuinely passionate about the things they enjoy, but who struggle to get heard and can’t even think about making a living from what they love.

Unfortunately, it’s the world we live in now. I’m kinda with Mr. Hicks on this one.