1941: What Happened to the Games Press?

I find myself thinking this a lot recently, particularly as sites like Polygon do increasingly stupid things on a seemingly daily basis (just recently, they managed to piss off the entire community of people who enjoy modern niche Japanese RPGs with a spectacularly ill-informed piece that I posted a lengthy rebuttal to over on MoeGamer, and subsequently baffled everyone by complaining that The Witcher 3 didn’t appear to have any black people in it, and that in a setting where, canonically, women are treated like shit, the women were treated like shit) and I find myself increasingly turning to smaller sites on the few occasions I do actually want to read someone else’s thoughts about games — and to Twitter on the more frequent occasions when I want to talk about games with people who share my interests.

The games press used to be the very definition of “enthusiast”, in that it was, well, enthusiastic. Upcoming new games were anticipated with excitement, unexpectedly brilliant games were celebrated, legendarily awful games became famous in their own right. In most cases, coverage was handled in a light-hearted, humorous and often irreverent manner, not afraid to crack politically incorrect jokes and generally seem like the people responsible for it were actually having a good time.

These days, I go to a site like Polygon and often come away feeling like its writers actively hate the medium they claim to specialise in. It seems like every other week there’s a new big controversy of some description, and these sites seem to take it upon themselves to take a Firm Moral Standpoint on such issues, usually with the strong implications that If You Don’t Agree With This, You Are An Awful Shit and Should Probably Be Killed.

Sometimes these controversies become justifiably big deals — although, to be honest, it’s getting harder and harder to think of genuine examples, simply because of the amount of noise spouted on a daily basis. It’s the “Boy Who Cried Wolf” syndrome; the more you shout and scream and rave about How Awful Everything Is, Oh My! *faints* the less likely people are to take you seriously. Particularly when it’s just so incongruous; I can’t quite work out if the abrupt gear-change into “by the way, this is misogynist and probably racist too” in Polygon’s otherwise very positive review of The Witcher 3 is hilarious or tragic, but either way, I can’t take it seriously any more, because it’s just parroting the same points I’ve seen over and over again, without any real consideration of context.

I think back to the days when I used to read games magazines before the Internet came along and ruined that industry. I think back with fond memories on the specific magazines I used to read — mostly the ones my brother worked on, for obvious reasons — and can actually remember a lot about them: the articles therein, the games covered, the reasons I liked taking them into the toilet to read while I was having a shit even if I’d already read them from cover to cover multiple times. Advanced Computer Entertainment (aka ACE); Zero; Mega Drive Advanced Gaming; Control (later Super Control); ST Action; Atari User; Page 6; The Official Nintendo Magazine; N64 Magazine; PSM; GamesTM; PC Player; PC Zone; EGM; OPM; and doubtless some others I’ve forgotten — I don’t remember any of these magazines ever taking a Firm Moral Standpoint on controversial issues, and I certainly don’t ever remember them directly attacking either portions of or their whole audience. (Well, except for Charlie Brooker’s “Sick Notes” section in latter-day PC Zone, in which people wrote in to him specifically to get insulted.)

Meanwhile, today, we have a far more fast-moving games press in which articles are generally disposable, forgettable, designed to get quick, immediate clicks right now and, for the most part, not remain “evergreen” and stand the test of time. That means a rise in tabloid-style controversy and moral panics, and a decline in writers having the opportunity to express their own specific, creative voices or specialisms. And that’s really sad.

One positive thing that is coming of the growing sense of dissatisfaction a lot of people like myself feel with the big gaming sites is the fact that smaller sites are on the rise, and doing a good job from a content perspective of catering to niches that are typically underserved by the mainstream publications. The situation isn’t ideal as yet — most of these outlets aren’t able to pay their staff, since making money from writing words on the Internet is harder than it’s ever been, given people’s reluctance to pay for things online, and even greater reluctance to allow themselves to be advertised at — but it is undergoing a change.

I’m glad to see that, in some respects, but sad in others; as time goes on, we move further and further away from what I now recognise, with the rose-tinted spectacles of +1 nostalgia, as the Golden Age of Games Magazines. Fashions come and go, of course, but with the way the media has been advancing over the course of the last ten or twenty years, I don’t see us returning to anything like it any time soon.