I really love it when someone I know achieves success with something. That’s why it was so utterly delightful to see something that a friend from university worked on gradually spread around the world today.

I am talking, of course, about this video, which if you haven’t watched yet… well, you just should. (Probably NSFW.)

I don’t know Isabel Fay (the lead performer) directly, but I do know one Mr Tom Hopgood, who co-produced the piece and has worked very hard with Isabel and the rest of the team at Clever Pie TV to produce some high-quality comedy skits over the last few years. Today, it seems, all that hard work really paid off.

I watched it happen over the course of the day. Another university friend shared the video. I expected this. But then someone who, to my knowledge, had no direct connection to Tom or Isabel shared the video, which surprised me. Then I shared it after watching it and finding it hilarious.

Then I went and did some work. As the day progressed, I saw the video start appearing in various tweets along with Facebook and Google+ posts.

Then Stephen Fry shared it, which is pretty much a guarantee that you’re going to be a sudden global sensation, at least temporarily. Sure enough, a lot of the YouTube comments indicated that Stephen Fry sent them.

As it gets close to bedtime, I see more and more people still sharing it, including other unrelated Twitter followers. It truly is something which has spread worldwide and has enjoyed universal appeal among everyone I know online. This is delightful to see.

It’s especially delightful to see as it was absolutely perfectly timed. I have a feeling it was just a happy coincidence that it happened to appear on everyone’s radar today, but after reading this depressing post over on Feminist Frequency regarding the harassment, misogyny and silencing tactics the author had endured after promoting her upcoming research and video series, it just seemed perfectly, perfectly apt. Perhaps the fact that hateful comments on the Internet are very much at the forefront of people’s minds right now meant that it resonated more than it might have done otherwise.

Or, you know, perhaps it’s just a great piece with an infuriatingly catchy melody.

Whatever the reasons were for the video enjoying the success it has done so far (and still is — Twitter mentions of it are still flowing in even as I type this) don’t really matter, though. I’m absolutely stoked for Isabel, Tom and the rest of the Clever Pie gang, and though I haven’t seen Tom for a large number of years now I’m very proud to say that I have both known and worked with him. I have photos to prove it and everything.

I hope this is the beginning of something really big for Clever Pie. If they can continue to tap into relevant topics like this, then they’ve got it made. “Thank You Hater!” manages to be both topical and timeless at the same time — Internet trolls are always going to be an issue, but they’re particularly prominent in people’s minds right now for various reasons.

Enough gushing. Time for the weekend. Have a good one, everyone.