#oneaday, Day 305: My Content! No, MY Content!

I was watching a programme called It’s Only A Theory the other night. It’s an entertaining and thought-provoking show hosted by Andy Hamilton and Reginald D Hunter in which they bring on a series of experts, get them to argue the case for their theory then make an arbitrary ruling on whether to accept or reject it.

The episode I watched featured a guy with terrible posture who was convinced that “user generated media is killing our culture and economy”. You can watch the episode from this point here if you’re in the UK.

The gist of the guy’s argument was that the sheer amount of user-generated content out… there (here?) on the Internet is killing established cultural phenomena, partly because of the “culture of free” that there is on the Internet. Why pay for stuff when you can get it for free?

He also argued that the predilection for misinformation and relative lack of censorship on the Internet meant that overtly biased material could easily make its way out into the wild and people assume it’s fact.

Take this video:

Despite it clearly being dubbed with someone pretending to hiccup and fart, it was all over the Internet yesterday, accompanied by hyperbolic language (“I literally couldn’t stop watching”) and more exclamation marks than your mother uses when writing an email.

It is kind of funny, fake or not, but that’s beside the point.

There was an interesting twist in the ever-running battle of “who invented [annoying meme x]” recently as Rage Guy found himself at the centre of controversy. According to Internet wisdom, a meme is apparently officially “over” as soon as Hot Topic make a T-shirt of it. Because once people in the street start going “FFFFFFUUUUUUU-” to each other, what hope is there?

4chan decided not to take this insult lying down, despite having milked the concept beyond dry for the last two years. Yesterday, this post appeared on Hot Topic’s Facebook page:

Someone had “tipped off” Hot Topic that “Rage Guy” was actually a racist comic featuring a guy called “Race Guy” and promptly set about creating a lengthy back catalogue of racist comics. Hot Topic, as a company in the public eye, did the only thing that they could do in the situation—withdrew the stock.

This being the Internet, though, they were of course informed of the prank within a matter of hours and a short while later, this post appeared:

As mildly amusing as all this was, it goes some distance to showing that user-generated media is probably never going to topple properly-produced, accredited and protected media. Both will undoubtedly exist side by side. But while the children of the Internet fight over what is “theirs”, play childish pranks on each other, throw their toys out of their respective prams and call each other “faggots”, the professionals will continue doing their thing, the same as they’ve always done, and be paid accordingly. Those with nothing better to do will tear each others’ eyes out over who came up with the concept of producing shitty comics in MS Paint first.

You wouldn’t catch the BBC World Service trolling Hot Topic.